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: OMAR HALLI, PRESIDENT OF IBN ZOHR UNIVERSITY, AGADIR. ABDELLATIF CHAKOR, PRESIDENT OF THE MOROCCAN ASSOCIATION OF MARKETING. ABDELAZIZ BENDOU DIRECTOR OF THE ENCG, IBN ZOHR UNIVERSITY, AGADIR.

: SOUAF MALIKA, PROFESSOR ENCG, IBN ZOHR UNIVERSITY, AGADIR. CHAKOR ABDELLATIF, PROFESSOR FSJES, MOHAMED V UNIVERSITY, AGADIR. ELWAZANI YOUSSEF, PROFESSOR ENCG, IBN ZOHR UNIVERSITY, AGADIR.

: AKHLAFFOU MOHAMED (ENCG, IBN ZOHR UNIVERSITY, AGADIR). AMAJID GHIZLANE (ENCG, IBN ZOHR UNIVERSITY, AGADIR). AZDIMOUSA HASSAN (ENCG, IBN TOFAL UNIVERSITY, KNITRA). BELFERZA KHADIJA (ENCG, IBN ZOHR UNIVERSITY, AGADIR). BELAHSEN NOUREDDINE, (ABDELMALEK ESSAADI UNIVERSITY, TETOUAN). BENNANI BOUCHRA (FSJES, UNIVERSITY HASSAN II MOHAMMEDIA - CASABLANCA). BOUCHOUAR OTHMANE (ENCG, IBN ZOHR UNIVERSITY, AGADIR). BOUHADI HANANE (ENCG, IBN ZOHR UNIVERSITY, AGADIR). EL BAKKOURI BOUCHRA (ENCG, IBN ZOHR UNIVERSITY, AGADIR). GUINTAOUI MOHAMED (ENCG, IBN ZOHR UNIVERSITY, AGADIR). HNAKA ZINEB (ENCG, IBN ZOHR UNIVERSITY, AGADIR). LEBZAR BOUCHRA (ENCG, CADI AYYAD UNIVERSITY, MARRAKECH). M'BARECK FATIMETOU (ENCG, IBN ZOHR UNIVERSITY, AGADIR). MJIDILA BOUTHAINA (ENCG, IBN ZOHR UNIVERSITY, AGADIR). MOUSSALIM SANAA (ISCAE, ISCAE GROUP, RABAT). OUAHRAOUI FATIMA (ENCG, IBN ZOHR UNIVERSITY, AGADIR). SNINI LAILA (ENCG, UNIVERSITY IBN ZOHR, AGADIR).

: ABAKOUY MUSTAPHA, ABDELMALEK ESSAADI UNIVERSITY, TETOUAN, MOROCCO. ACHABA ALLAL, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. ADRDOUR AHMED, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. AILLI SOUAD, MOULAY ISMAIL UNIVERSITY, MEKNES, MOROCCO. ALAMI MEROUNI ASMAE, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. ALAOUI LATIFA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. ALCOUFFE CHRISTIANE, UNIVERSITY OF SOCIAL SCIENCES, TOULOUSE. ALIOUAT BOUALEM, NICE UNIVERSITY SOPHIA ANTIPOLIS, FRANCE. AMARA EL MOUKHTAR, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. AMINE ABDELMAJID, PARIS 12 UNIVERSITY, FRANCE. AOMARI AMINA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. ASSADI DJAMCHID, ESC DIJON GROUP, BURGUNDY, FRANCE. ATTOUCH HICHAM, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. AZDIMOUSA HASSAN, IBN TOFAL UNIVERSITY, KENITRA, MOROCCO. AZIZ SAIR, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. AZOUAOUI HASSAN, IBN TOFAL UNIVERSITY, KENITRA, MOROCCO. BAAKIL DRISS, HASSAN 1ST UNIVERSITY, SETTAT, MOROCCO. BACHIRI MUSTAPHA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. BAHOUSSA ABDELAZIZ, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. BELAHSEN NOUREDDINE, (ABDELMALEK ESSAADI UNIVERSITY, TETOUAN). BELKASSEM AMAMOU, MOHAMMED 1st UNIVERSITY, OUJDA, MOROCCO. BELLIHI EL HASSAN, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. BELMAATI HICHAM, ABDELMALEK ESSAADI UNIVERSITY, TETOUAN, MOROCCO BELMOUSS KHADIJA, MOULAY ISMAIL UNIVERSITY, MEKNES, MOROCCO BENAVENT CHRISTOPHE, PARIS OUEST UNIVERSITY, FRANCE BENDOU ABDELAZIZ, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. BENMOUSSA MOHAMED, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO. BENNANI BOUCHRA, HASSAN II UNIVERSITY, CASABLANCA, MOROCCO. BENRACHED-SAIED KAOUTHER, UNIVERSITY OF TUNIS EL MANAR, TUNISIA. BENSASSI NOUR HABIBA, HASSAN 1ST UNIVERSITY, SETTAT, MOROCCO. BENYOUSSEF HATIM, IBN TOFAL UNIVERSITY, KENITRA, MOROCCO. BOUAZZA ABDELLATIF, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. CHAKOR ABDELLATIF, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. CHEMLAL MOHAMED, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. CHERIET FOUED, SUPAGRO, UNIVERSITY OF MONTPELLIER, FRANCE. CHIADMI MERYEM, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. DEKHILI SIHEM, UNIVERSITY OF STRASBOURG, FRANCE. DESMET PIERRE, UNIVERSITY OF PARIS-DAUPHINE, FRANCE. DAADAOUI LATIFA, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. EL ABBADI BOUCHRA, ABDELMALEK ESSAADI UNIVERSITY, TETOUAN, MOROCCO. EL AIDOUNI ABDELWAFI, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL ALAMI DRISS, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL GAMIL REHAB AHMED MOHAMED, ALEXANDRIA UNIVERSITY, EGYPT. EL GRAINI AMINA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL HASSOUNI SOUMAYA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL KANDOUSSI FATIMA, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. EL KORAICHI MUSTAPHA, CHOUAIB DOUKKALI UNIVERSITY, EL JADIDA, MOROCCO. ELMANSSOURI SOUAD, HASSAN II UNIVERSITY, CASABLANCA, MOROCCO. EL MENZHI KAOUTAR, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL MOUJADDIDI NOUFISSA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. EL WAZANI YOUSSEF, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. FRIKHA AZZA, DE MANOUBA UNIVERSITY, TUNISIA. GHANNAM OUAFFA, ISCAE GROUP, CASABLANCA.

DECAUDIN JEAN MARC, UNIVERSITY OF TOULOUSE, FRANCE. ELLENA CLAUDE, UNIVERSITY OF MONTPELLIER, FRANCE GHARBI ABDERRAZAK, UNIVERSITY OF TUNIS EL MANAR, TUNISIA. GHARBI JAMELEDDINE, UNIVERSITY OF JENDOUBA, TUNISIA. GRAR AHMED, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO. HAMIDI LALLA SAADIA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. HAMRI MOHAMED HICHAM, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. HASSAINATE MOHAMMED, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. HEMMI MOHAMMED, SIDI MOHAMMED BEN ABDELLAH UNIVERSITY, FEZ, MOROCCO. HMIOUI AZIZ, SIDI MOHAMMED BEN ABDELLAH UNIVERSITY, FEZ, MOROCCO. HNAKA ZINEB, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. HOUSSAINI ABDELLAH, IBN TOFAL UNIVERSITY, KENITRA, MOROCCO. IBENBBA BRAHIM, ABDELMALEK ESSAADI UNIVERSITY, TETOUAN, MOROCCO. JAHIDI RACHID, HASSAN 1st UNIVERSITY, SETTAT, MOROCCO. JALLAIS JOL, UNIVERSITY OF RENNES 1, FRANCE. JALLOULI RIM, UNIVERSITY OF MANOUBA, TUNISIA. JAZI SALIMA, HASSAN 1st UNIVERSITY, SETTAT, MOROCCO. KARIM KHADDOUJ, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. KHALBOUS SLIM, CARTHAGE UNIVERSITY, TUNISIA KHANFOR ABDELKADER, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. LAKHRIF KAMAL, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. LANKAOUI LATIFA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. LEBZAR BOUCHRA, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO. LEMOINE JEAN FRANCOIS, PANTHEON SORBONNE UNIVERSITY, PARIS, FRANCE. LEMOINE JEAN FRANOIS, PANTHEON SORBONNE UNIVERSITY, PARIS, FRANCE. LIOUMOURI FARIDA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. LOUITRI ABDENBI, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO MAHBOUBI MOHAMED, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. MAKLOUL YOUSSEF, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO. MARSO SAIDA, ABDELMALEK ESSAADI UNIVERSITY, TETOUAN, MOROCCO MATHIEU ANNE, UNIVERSITY OF SHERBROOKE, CANADA. MEKKAOUI SOUMIYA, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. MSIYAH IMAD, RESEARCHER ON MANAGEMENT, RABAT, MOROCCO. NADIR BOUCHRA, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. NATHALIE BETOURNE, UNIVERSITY OF LITTORAL COTE D'OPALE, FRANCE. NIYA HAFIDA, HASSAN II UNIVERSITY, MOHAMMEDIA, MOROCCO. OUAHI LHOUCEINE, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO. OUAHRAOUI FATIMA, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO PAILLER DANIELLE, UNIVERSITY OF NANTES, FRANCE. PLAISENT MICHEL, UNIVERSITY OF MONTREAL, CANADA. ROBINOT ELISABETH, UNIVERSITY OF SAVOIE, MONT-BLANC, FRANCE. RODHAIN FLORENCE, UNIVERSITY OF MONTPELLIER, FRANCE. SADIK YOUSSEF, MOHAMMED V UNIVERSITY, RABAT, MOROCCO. SADIKI ABDELLATIF, HASSAN II UNIVERSITY, CASABLANCA, MOROCCO. SAOUD SAHAR, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. SIDMOU MOHAMMED LARBI, CADI AYYAD UNIVERSITY, MARRAKECH, MOROCCO SKANDRANI HAMIDA, UNIVERSITY OF MANOUBA, TUNISIA. SOUAF MALIKA, IBN ZOHR UNIVERSITY, AGADIR, MOROCCO. SOUDI NADA, ISCAE GROUP, CASABLANCA, MOROCCO. TOUZANI MOURAD, ROUEN BUSINESS SCHOOL, FRANCE. TRIKI ABDELFATTAH, UNIVERSITY OF TUNIS, TUNISIA. ZAIEM IMAD, CARTHAGE UNIVERSITY, TUNISIA. ZIADI JAMAL EDDINE, UNIVERSITY OF TUNIS, TUNISIA.