mobilepathtopurchase.com

MOBILE SEARCH DRIVES PURCHASES

NEARLY 2 OUT OF 3mobile shoppers ultimately

MAKE A PURCHASE

Additional 16%plan to make a purchase

in the near future

Restaurantshave the highestconversion rate

+

80%$ $

MOBILE-DRIVEN PURCHASES HAPPENQUICKLY AND MOSTLY OFFLINE

65%want to complete

purchase within a day

64%completed

purchase of�ine

52% visited a storeduring the research process

Majority of restaurant andentertainment researcherswant to purchase within the hour

49%look for deals

UP TO 53%of mobile shopperscalled a business

PRICING & LOCATIONLOOKUPS ARE HEAVIEST

ACTIVITIES FORPURCHASE RESEARCH

SALENEARLY

60%ACROSS CATEGORIES

WANT A LOCATION WITHIN 5 MILESNEARLY 15% OF AUTO & TELECOM SHOPPERS

WANT A LOCATION WITHIN 1 MILE>50%

Source: xAd/Telmetrics Mobile Path-to-Purchase Study 2014. Visit mobilepathtopurchase.com for more info.

DEMAND FOR REVIEWS AND CLEARCONTACT INFO GROWING

Good reviews

Easy to �nd contactinfo/phone number

Coupons/Deals

INCREASED IMPORTANCE OVER 2013

75%

55%

33%Local phone numbersPREFERRED 3-1 OVER

toll-free numbers

MOSTIMPORTANTMOBILEFEATURES:

MOBILE CANNIBALIZING PC

MOBILE IS AN ESSENTIAL, EVERYDAY PURCHASE TOOL

MOST MOBILE ACTIVITY IS TOP FUNNEL WHERESHOPPERS ARE MORE OPEN TO INFLUENCE

MOBILE SHOPPERS FOCUS ON PRICE ANDLOCATION FOR PURCHASE DECISIONS

VS1 out of 5

(2014)

50+%REACH FOR MOBILEAT START OF PATH

TO PURCHASE 1 out of 3(2013)

MOBILE IS NOW ADOMINANTPART OF CONSUMERPURCHASE DECISIONS

US EDITION

MORE THAN

1/3of mobile

shoppers usemobile exclusively2013 2014

32%53%

MOBILE REACH & USAGESEES SHIFT AWAY FROM PCs of total online time

spent on mobile.

>50%

UP TO

50%consider mobile mostimportant resource in

purchase process

KNOW EXACTLY WHAT THEY'RE LOOKING FOR

At-Home SmartphoneUsage Growing