Membership is the lifeblood of

Rotary……Without Rotarians, who provides Without Rotarians, who provides

the service to our local the service to our local communities and the world?communities and the world?

DISTRICT 5550 MEMBERSHIP GOALS

FOR 2007-2008 Minimum—Net one new Minimum—Net one new

member per clubmember per club Focus on RetentionFocus on Retention Aim for quality membersAim for quality members

Baby Boomers

Younger Boomers

Generation X’ers

Polio PlusA program to immunize all the world’s children against polio by 2005 – Rotary’s centennial

Some countries are in conflict and our goals have yet to be met.

The program has committed more than 2 billion US dollars to the protection of more than two billion children in 122 countries

1995-2007 polio plus partners have contributed over 1.5 billion dollars to a polio-free world

PolioPlus-Rotary’s gift to the children

of the world.

ROTARY YOUTH EXCHANGE PROGRAM

16-18 year olds are exchanged world-wide.

Part of a 7,000 students/year program.Rotarians host these young people in

their homes for one month to one year.Students become part of the family.District 5550 has hosted students from

South America, Europe and Asia.We have sent students to most

democratic countries in the world.

Qualify New ProspectsQualify New Prospects

Interview at a time the partner can attendInterview at a time the partner can attend Can they attend your meeting times?Can they attend your meeting times? Have to attend 50% of meetingsHave to attend 50% of meetings Annual dues and socials approx $1000Annual dues and socials approx $1000 Are they willing to be educated in Rotary?Are they willing to be educated in Rotary? Do they like working in a group Do they like working in a group

environment?environment?

Are they willing to attend social Are they willing to attend social functions?functions?

Will they give time to community Will they give time to community work?work?

Sustaining member $100 us per yearSustaining member $100 us per year Introduce your roster and club Introduce your roster and club

brochure.brochure.

Qualify New ProspectsQualify New Prospects

Promote - Via the media – radio, Promote - Via the media – radio, newspaper & TVnewspaper & TV Appoint club chairpersons who work in the Appoint club chairpersons who work in the

communications fieldcommunications field Know the media in your areaKnow the media in your area Offer knowledgeable Rotary spokespeople Offer knowledgeable Rotary spokespeople Identify newsworthy story anglesIdentify newsworthy story angles

HOW TO ATTRACTROTARY MEMBERS

■ ■ Arrange for Rotary displays in local Arrange for Rotary displays in local libraries, banks, city halls, etc.libraries, banks, city halls, etc.

■ ■ Promote Rotary’s work with and for Promote Rotary’s work with and for young peopleyoung people

■ ■ Seek opportunities to speak at Seek opportunities to speak at community events and in schoolscommunity events and in schools

HOW TO ATTRACTROTARY MEMBERS

WOMEN IN ROTARY

Are important

Now are making a huge contribution

Will be and can be leaders of tomorrow.

““World Peace through World Peace through Understanding”Understanding”

The Rotary Foundation

The Rotary The Rotary FoundationFoundation

The Annual Programs FundThe Annual Programs Fund

The Permanent FundThe Permanent Fund

The Polio Plus FundThe Polio Plus Fund

Keys to Recruiting and Retaining

Members

Recruit New MembersRecruit New Members

Set a challenging goal for your club:Set a challenging goal for your club:– How do you feel when you see a low or How do you feel when you see a low or

no growth goal?no growth goal?– Do you feel energized and really Do you feel energized and really

challenged?challenged?– How about a goal of 3%? 6%? 9%? 12% How about a goal of 3%? 6%? 9%? 12%

15% more??15% more??

Recruit New MembersRecruit New Members

Recognize the urgency of Rotary Recognize the urgency of Rotary MembershipMembership

Utilize pre-induction orientation Utilize pre-induction orientation gatherings to brief entire family gatherings to brief entire family before inductionbefore induction

Retain Your Current Members Members are the life blood of a Rotary Club Your club’s most valued asset is its

members Nurture and grow your membership!

Orient the new member properly Member and spouse if possible Evening of Rotary orientation

Club History and Projects Four Avenues of Service Rotary International The Rotary Foundation

Induct new members properly Significant ceremony with spouse Provide (options)

Four Way Test Object of Rotary Rotary Basic Library Certificate of Membership Pin, Badge, Banner Publications

Educate the New Member Rotary program once a month Good Rotary speakers Slides and videos about Rotary Mentorship Program Ambassadorial Scholars, youth exchanges,

RYLA participants, GSE, Rotaract, Interact

Involve the Rotarian in: Club Committees Fund Raisers Board Meetings Club Meetings Club Social Activities

Ask the new member To find two or three other new members

from among his/her peer group

Why Join Rotary?Why Join Rotary?

1.1. The Opportunity to ServeThe Opportunity to Serve

2.2. Professional NetworkingProfessional Networking

3. Personal Growth and Development

4. Friendship5. Cultural Diversity

Why Join Rotary? Why Join Rotary?

6.6. Good CitizenshipGood Citizenship

7.7. World UnderstandingWorld Understanding

8.8. EntertainmentEntertainment..

9.9. Family FoundationsFamily Foundations

10.10. Ethical EnvironmentEthical Environment

Public Image

Maintaining a strong positive public image in your community increases your ability to attract potential members.

Tips and tools for your public relations efforts can be found on RI’s Web site

MEMBERSHIP DEVELOPMENT

Recruit quality members Fully inform the prospective member and partner

club history Present programs; local and international

Educate members on Rotary programs ABCs of Rotary

Mentor new recruits for six months Involve new members in all of your programs New members need to attend at least one executive

meeting Have new members join our Rotary Foundation by

starting their Paul Harris sustaining membership in November of their first year

Focus on Rotary service and membership will grow in response.

Additional resources are Additional resources are available at www.rotary.orgavailable at www.rotary.org