APPLE INC.Tom Mitchell

Product

Known as some of the best products

IPod's 78% of music player Market Share

Ipad's 75% of Tablet Market Share

Price

Mac books are about $1500 Imac’s are $1200 Ipod’s are $50-$250 Iphone’s are $200 Apple TV is $100

Promotion

Apple hands out Promo codes too school’s

Gives gift cards Free shipping on online purchases

Place

Not as many Locations as needed

Only 246 stores in America

361 total stores

SWOT analysis

STRENGTHS WEAKNESSES OPPORTUNITIES

THREATS

One of the most popular companies

Too expensive for some

Cheaper Competitors

Good Employees

Can break easily More Stores Customer income

People Like the products alot

Need to set an appointment to have help with Apple product

More international expansion

Products getting worse

First technology Company to be admitted to FLA

Battery Life Energy efficient Realizing maybe not worth the price