紀伊國屋 Kinokuniya

KinokuniyaVISUAL REBRAND

Angela Diep • Hira Ali • Ashley Aviles

紀伊國屋

CONTENT1.0

Welcome

BRAND STRATEGY

1.11.2

Personality TraitsBrand Purpose

BRAND IDENTITY ASSETS

2.12.22.32.42.52.62.72.82.9

2.10

BrandmarkCorrect UseIncorrect UseWriting NameSecondary LogosMinimum SizeColor PaletteTypographyBody FontCorrect Use of Typography

BRAND IDENTITY SYSTEM

3.13.23.3

System UseBrand Identity System Summary

2.112.122.132.14

Photo/PatternsPatternsCorrect Use of PatternsBrand Summary Assets

2.0

3.0

WEEK OF KINO CAMPAIGN

4.14.24.34.44.54.64.7

Information BoothWish PapersFestival StreamersOOHStreet BannersPosterMicrosite

4.0

WELCOME

KINOKUNIYABRAND GUIDELINES

BRAND STRATEGYKINOKUNIYA® has already established their name globally. There is a way to expand their presence in the world, but it’s important to pinpoint the personality and essence of the brand itself.


1.0

1.1


OPEN-MINDED ALL-ENCOMPASSING

AMIABLE

CURIOUSADVENTUROUS(in terms of literature)

Brand personality is a set of traits that set the tone for the brand. This is what allows us to leave a unique impression on our consumers compared to other brands.

1.2

Cultural Enlightenment


Kinokuniya is a brand that expresses knowledge and expands horizons through exposure to culture

BRAND IDENTITY STRATEGY


2.0Our brand identity for KINOKUNIYA® comprise of tools that define the brand and campaign identity and help make us memorable and unique. They include not only the tangible elements you can see, like color and typography, but also what you feel and hear through manner and voice.


Kinokuniya is a global bookstore, known for its cultural quality. The new mark revitalizes the brand by taking notes of the old brand and streamlining it across the word mark.

2.1


KINOKUNIYA can be shown in an array of colors that fit the brand palette. The design can be shown in blues, yellows, and different sizes.

2.2

Do not skew the brandmark. Do not use a color that’s not in our color palette

Do not stretch the brandmark. Do not condense the brandmark.

Do not create a holding device. Do not add a drop shadow.


This page illustrates how not to use our brandmark.It is easy to use our brand mark incorrectly. Please reference this page for any questions or concerns.

2.3


This page illustrates how not to use the word KINOKUNIYA in text.

This sentence demonstrates how KINOKUNIYA® appears in text. The main word-mark should never appear within text writing.

2.4

When stacked, the brand mark appears as is.BOOKSTORE and different languages can also be placed under the main mark.


The KINOKUNIYA brandmark can also appear stacked or with different languages placed underneath to set apart the different Book store locations.

2.5

.8 inches


In order to retain the integrity and beauty of our brandmark while also maintaining legibility, it should never be reproduced at a size smaller than 2.0 inches in width.

2.6

Minimum space is equivalent to the width of the “O” in the brandmark.


We created a color palette that revitalized the Blue that the old brand utilized. By taking inspiration from Japanese culture, and the bookstore, we present these colors.

2.7

KINO TYPEFACE


2.8

We created a typeface specifically for KINOKUNIYA

RobotoABCDEFGHIJabcdefghij1234567890

HEADLINE FONT:


IN-STORE LABELS

Manga & AnimeJapanese LiteratureSec. 130x

HEADLINES:

The new typeface should only be used to call out short words.

2.9

It can be easy for the typography to be distorted, here are some examples of how the special font will be used, as well as how the Body Type will be used:

2.10

This is an example of the use of Typography in a 3D Structure within the book-store. KINOKUNIYABRAND GUIDELINES


Photography with a blue/yellow color palette will be utilized for any branding material. Alongside photography, stills from Animes and Japanese fiction may be utilized as well.

2.11

2.12


2.13


2.14

This is an example of the use of patterns and typography in book signage. KINOKUNIYABRAND GUIDELINES


LOGO LOCKUPS MINIMUM SIZE TYPOGRAPHY

COLOR PALETTE PHOTOGRAPHY/ PATTERNS

.8 inches BODY COPY:RobotoABCDEFGHIJabcdefghij

2.15

BRAND IDENTITY SYSTEM


3.0This brand identity system illustrates how the KINOKUNIYA brand can be translated on a variety of media.

3.1


3.2


3.3


3.4


3.5


3.6

STORE FRONT IN-STORE USE

MEMBERSHIP CARDS POSTERS


WEEK OF KINO CAMPAIGN


4.0KINOKUNIYA will host its very first summer festival to celebrate the visual rebranding and 50th Anniversary of opening its doors in the US

4.1


4.2


4.3


4.4



4.5


4.6

4.7


ありがとうTHANK YOU

紀伊國屋 Kinokuniya

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