Путешествие из IT outsourcing / services к SaaS продуктовой...
-
Upload
taras-filatov -
Category
Business
-
view
169 -
download
0
description
Transcript of Путешествие из IT outsourcing / services к SaaS продуктовой...
Из аутсорсинга в продукт
(Taras Filatov, Founder / CEO at QuickBlox, 15th June 2014)
@tarasfilatov @quickblox
Outline
• Что такое QuickBlox • Краткая история (Injoit –> iGetScore -> Mob1serv -> QuickBlox -> Qmunicate)
• Какие уроки можно извлечь
Мотивы создания собственного продукта
0. Без мотива
1. «Инженерная» тяга что-то проектировать и строить
2. Возможность внедрять инновации«Если бы я спросил, чего хотят мои потребители, они ответили бы – более быструю лошадь» - Генри Форд
3. Крупный и более скорый “exit”$$$$$$
4. Польза для человечества
Outline
Что такое QuickBlox?
Q-municate: the drag’n’drop Skype for mobile and web apps
Q-municate
QuickBlox becomes a standard choice for adding chat / video calling into mobile apps
Сейчас
http://www.quora.com/Is-there-any-chat-SDK-similar-to-QuickBlox
http://stackoverflow.com/questions/tagged/quickblox
https://www.google.it/#q=video+calling+sdk+ios
1st positions in Google
trending at Quora
leading at StackOverflow
featured by TheNextWeb, TechCrunch etc
http://thenextweb.com/dd/2013/02/20/quickblox/#!Adedd
Bloggers and journalists name QuickBlox among 11-13 leaders out of 31 BaaS players (while others “try to play catch up”)
http://apievangelist.com/2013/02/26/75-features-from-across-31-baas-providers/
http://apievangelist.com/2013/02/26/baas-provider-quickblox-offers-unlimited-api-calls-and-push-notifications/
http://readwrite.com/2012/04/17/mobile-backend-as-a-service-ec
Пресса
Пресса
Пресса
Пресса
QuickBlox is the 1st BaaS to launch Video Calling (VideoChat SDK)
http://thenextweb.com/dd/2013/02/20/quickblox/
Пресса
TheNextWeb, 20th Feb 2013
Метрики: траффик
Нам пишут
География
On average 30-50 new developers sign up every day, w/o PPC/ads investment
Подписчики
Метрика: регистрации (developers / app publishers)
13,065 accounts by 31.05.2014
People love to chat!
Метрики: чаты
JanuaryChats: 37,813,794Presences: 17,122,411
FebruaryChats: 62,615,678Presences: 17,122,411
Chat usage 2xevery month (!)
Клиенты
A fantastic portfolio of successful enterprise level implementations. Next step? Scale this!
История – из Outsource в продукт
Pivot #1: Web consultancy iOS consultancy Q3-Q4 2008
Frantsia.ru 3D4Medical
WEB MOBILE
История
Injoit: Харьков: 2008 гЛондон: 2010 г
Заказы и заказчики:
2008: $500, Театр песни 1-го актера
2012: $30,000 BlackBerry, NY Rangers, Microsoft, 3D4Medical, Avatar, Telefonica
История: 3D4Medical 2008-2011
История: iCombat 2009
Pivot #2, Mobile consultancy + Product (Leaderboards) 2009
iGetScores
LEADERBOARDSMOBILE
iOS, Android development
История: iGetScores (open-source)
iOS library + PHP-based server-side API
2009
История: iGetScores (продукт) 2009-2010
Pivot #3, Leaderboards -> mBaaS (full cloud backend stack) 2010
iGetScores Mob1serv
LEADERBOARDS mBaaS
+ USERS+ PUSH NOTIIFCATIONS+ CMS
Overview
We started in app development and got tired of reinventing the wheel
История: Mob1serv BaaS 2010-2011
История: Mob1serv BaaS 2010-2011
История: Mob1serv BaaS 2010-2011
История: Mob1serv BaaS 2010-2011
История: Mob1serv BaaS 2011
Партнер + Angel инвестор? 2011
Варианты после SeedCamp:
• Thomas Jones (London Angel/VC)
• Chipper Boulais (ex Yahoo VP)
• Nate MacLeitch (US – London executive)
Chat&
Presence
ContentNotifications Ratings
QuickBlox is an enterprise mBaaS cloud providing Communication and Backend services for any application together with APIs, SDKs and code samples:
UsersLocationVideo Communication
About: QuickBlox makes communication mobile and app ready
QuickBlox.com
http://www.marketresearchreports.biz/analysis/161539
TechNavio's analysts forecast the Global Backend-as-a-Service (BaaS) market to grow at a CAGR of 100.9 percent over the period 2012-2016.
Backend as a Service (BaaS) Market worth $7.7 Billion by 2017http://www.marketsandmarkets.com/Market-Reports/mobile-backend-as-a-service-mbaas-market-813.html
About: mBaaS Market
Parse, sold to Facebook for $85M (April’13) http://readwrite.com/2013/04/29/parse-acquisition-makes-its-rivals-very-happy#awesm=~oeERIwSuTfTrXS
QuickBlox position on this chart by Falvey Partners doesn’t account for our greater focus on the Enterprise (biggest market) or our unique differentiator as a provider of Communication As A Service
QuickBlox
StackMob, sold to Paypal (December’13)
Пало Альто Q4 2013
• New Enterprise Associates• Sequoia Capital• Andreessen Horowitz• Summit Capital
$45m -> $85m?Isn’t worth the paperwork!
Pivot #4, mBaaS -> Cloud Communication backend (Q3-Q4 2013)
Mob1serv / QuickBlox QuickBlox / Qmunicate
mBaaS(mobile Backend)
Cloud Communication backend
+ retaining the advantages of a full fledged mBaaS platform!
QuickBlox is the 1st BaaS to launch Video Calling (VideoChat SDK)
http://thenextweb.com/dd/2013/02/20/quickblox/
About: QuickBlox is unique among other BaaS competitors providing in Communication as a Service
http://quickblox.com/
– as featured by TheNextWeb, 20th Feb 2013
Unified Communications market was valued at USD 22.8 billion in 2011 and is expected to reach USD 61.9 billion in 2018, growing at a CAGR of 15.7%
This is driven by “Mobile work-force and enterprise mobility & the proliferation of mobile devices capable of video communication”
Unified Communication Market Growth (EMEA)
+
About: Unified Communication / Communication as a Service market
Q1-Q2 2014:
1. Viber and WhatsApp are acquired for $19bn and $900m
2. is emerging allowing to add cross-platform
video calling into web and mobile apps
3. OTT / internet communication is eating into telcos market:
Communication market in 2014:
BAAS market
+
Big Market Opportunity for QuickBlox
$
About: BaaS + Communication as a Service = HUGE market opportunity for QuickBlox
Unified Communication market
=
QuickBlox Clients:
Developers
Clients: Developers (FREE) vs Enterprise (PAID)
http://quickblox.com/plans/
MARKETING
Marketing
QuickBlox gets free marketing and
does its bit of social good by
offering a free tier to developers.
On average 30-50 new developers sign up every day, w/o PPC/ads investment
Clients: Developers sign ups (per day)
QuickBlox Clients:
Enterprise(and a few case studies)
Clients: Developers (FREE) vs Enterprise (PAID)
http://quickblox.com/plans/
$$$
$$$
Integrators and enterprises drive
the revenues willing to pay $600 -
$5000 pcm each for:
• Dedicated hosting license
• Premium support and SLA
• Additional features (data security
etc)
Clients: among QuickBlox clients (contracts signed / in discussion)
AVON (via reseller We Are Apps) uses QuickBlox for ‘Kisses Map’ feature for
its Send-a-Kiss Facebook app in UK and Ireland.
Irish National Police Force missing person app uses QuickBlox to power the
backend of the app (Users, Notifications modules).
In partnership with BlackBerry we have powered apps of Liverpool Football
Club, DSTV,
Man City FC with QuickBlox and have created Facebook library for BB10
developers.DSTV (most popular Digital TV in Africa) users QuickBlox to enable
interactive discussion (chat, ratings, push notifications) in its TV guide app.
Celebrity chat app (50cent & others downloaded 500K+ times) uses
Quickblox for chat, custom objects and data storage.
Mobile application digital agency Mentor Mate (Inc. 5000) using QuickBlox
for client applications (Chat, Users, Notifications.)
Intigral, a Saudi Telecom Subsidiary, has integrated QuickBlox to power
ratings, comments and chat in the apps of their clients in discussions to
license platformQuickBlox has been used in the official iPhone app of the Avatar movie by
20th Century Fox (via reseller New Wave Entertainment). It enables location-
based fan communication.
Выводы. Уроки и советы
Eat your own dog’s food – делайте продукт для себя
1.Продукт исходя из своих нужд
2.Так, чтобы вам и вашим сотрудникам реально нравилось
пользоваться этим продуктом.
Где расположить свою штаб-квартиру?
Где быть?1. Ваша столица2. London, Berlin, Paris, Tel-Aviv3. San Francisco / Palo Alto
Reinvest, manage cash-flow
Реинвестируйте, протяниете в bootstrap режиме как можно дольше, пройдя через начальные этапы market research, learning, pivot и повышения ключевых метрик на собственных инвестициях.
Типичная проблема и ошибка – тратить мало времени на продукт, из-за необходимости его финансировать.
Поднимайте финансы вовремя, и много
Решите для себя, готовы ли вы инвестировать основные ресурсы времени и денег в продукт!
Протяните как можно дольше сами,но при возможности поднимайте как можно больше инвестиций.
«Пивоты»
РеагируйтеБудьте открыты. Реагируйте. Меняйтесь
Pivot #1: Web consultancy iOS consultancy Q3-Q4 2008
Frantsia.ru 3D4Medical
WEB MOBILE
Pivot #2, Mobile consultancy + Product (Leaderboards) 2009
iGetScores
LEADERBOARDSMOBILE
iOS, Android development
Pivot #3, Leaderboards -> mBaaS (full cloud backend stack) 2010-2012
iGetScores Mob1serv
LEADERBOARDS mBaaS
+ USERS+ PUSH NOTIIFCATIONS+ CMS
Pivot #4, mBaaS -> Cloud Communication backend (Q3-Q4 2013)
Mob1serv / QuickBlox QuickBlox / Qmunicate
mBaaS(mobile Backend)
Cloud Communication backend
+ retaining the advantages of a full fledged mBaaS platform!
Метрики
Conversion funnel
Определите свои ключевые метрики
Как можно раньше.
Сфокусируйтесь на улучшении 2-3
основных показателей.
Метрики
Метрики
Делайте продукт!
Contacts
Address & Telephone
QuickBlox, 8 Warner Yard, Clerkenwell, London, EC1R 5EY,United Kingdom
+44 (0) 770 822 0953 +44 (0) 203 053 0660
http://quickblox.com/
Twitter: @quickblox & @tarasfilatovFacebook: /quickbloxYoutube: /QuickBlox