Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for...

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Introducing unified TETRA and LTE messaging to regional sales champions Testing the message for refinement and determining localization interests Strong positive reception from early discussions Beginning to introduce unified TETRA and LTE messaging to broader sales teams EMEA Webinar conducted on 9/3 Participation considerably outperformed regional benchmarks Questions included: Ability to interconnect with non-Ericsson core; Roadmap for converged devices; Consideration for ATEX category LTE devices; When can we see physical demonstrations Leveraging PMR Summit/Professional LTE Barcelona event (9/18) to introduce new positioning to market and further validate and refine messaging based on customer reception Plenary speaker slot and panel discussion Media briefings scheduled (TETRA Today, Wireless Magazine and Land Mobile) Analyst briefings scheduled (Gartner, IDC, IMS and Informa) Event booth and demos: TETRA devices and LEX700 devices OneForce collaboration, RTVI application, Video Playground Device collaboration for emergency button notification Developing early support content, reviewing with product and sales teams Planning ongoing marketing cadence to ramp toward Critical Communications World (May 2013) Sales Training, Rolling media and analyst communications, Digital push through web and social Executive Brief Detailed Paper (bid response support) One Page Quick Reference Executive Presentation Deep Dive Presentation On-Demand Training Webinar Unified TETRA and LTE - Outreach Activities

Transcript of Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for...

Page 1: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

Introducing unified TETRA and LTE messaging to regional sales champions– Testing the message for refinement and determining localization interests– Strong positive reception from early discussions

Beginning to introduce unified TETRA and LTE messaging to broader sales teams– EMEA Webinar conducted on 9/3

– Participation considerably outperformed regional benchmarks– Questions included:

Ability to interconnect with non-Ericsson core; Roadmap for converged devices;Consideration for ATEX category LTE devices; When can we see physical demonstrations

Leveraging PMR Summit/Professional LTE Barcelona event (9/18) to introduce new positioning to marketand further validate and refine messaging based on customer reception

– Plenary speaker slot and panel discussion– Media briefings scheduled (TETRA Today, Wireless Magazine and Land Mobile)– Analyst briefings scheduled (Gartner, IDC, IMS and Informa)– Event booth and demos:

TETRA devices and LEX700 devices OneForce collaboration, RTVI application, Video Playground Device collaboration for emergency button notification

Developing early support content, reviewing with product and sales teams

Planning ongoing marketing cadence to ramp toward Critical Communications World (May 2013)– Sales Training, Rolling media and analyst communications, Digital push through web and social– Establish strong position at CCW and align physical representations and demonstrations to unified solution

Executive Brief Detailed Paper (bid response support) One Page Quick Reference

Executive Presentation Deep Dive Presentation On-Demand Training Webinar

Unified TETRA and LTE - Outreach Activities

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THE EVOLUTIONOF PUBLIC SAFETY COMMUNICATIONSXXX | XXXXX

JULY 24, 2012

Page 3: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

WHY TETRA PRIVATE MOBILE RADIO?

WHY LTE PUBLIC SAFETY BROADBAND?

WHY UNIFY TETRA AND LTE?

HOW DO WE GET THERE?

THE EVOLUTIONOF PUBLIC SAFETY COMMUNICATIONS

WHY PRIVATE NETWORKS?

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INSTANT COMMUNICATIONS

TETRASTANDARDS DRIVENCOMMUNICATIONS LIFELINEFOR RAPID RESPONSE

With push-to-talk,one-to-many services

PUBLIC SAFETY OPTIMIZED DEVICESRugged, long-range reception, instant PTT accessAlways on, always listening,Lasts an entire shift

Direct-mode, coverage continuity off network

GOVERNMENT-GRADESECURITYEnd-to-end group security from radio to dispatch

Information assurance toprotect against cyber-threats

HIGH AVAILABILITY SYSTEM DESIGNWith multiple levels of backup for various failure modes

Optimized for demanding coverage, availability models

Hundreds of tailored features supportingend-user specified public safety procedures

USERS REPORT THROUGH CENTRALIZED DISPATCH SERVICES

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89% PUBLIC SAFETY DECISIONMAKERS BELIEVE DATA IS ALSO MISSION CRITICAL

100% PUBLIC SAFETY ORGANIZATIONS RELY ON PRIVATE MOBILE RADIO FOR CRITICAL VOICE COMMUNICATIONS

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A series of coordinated suicide attacks targeted civilians using public transport during the morning rush hour

Coordinated bombings against the commuter train system three days before Spain's general elections

System failure in the networks result in millions unable to make calls or send text messages

7 JULY 2005

LONDONBOMBINGS

11 MARCH 2004

MADRIDBOMBINGS

11 JULY 2012

NETWORK BLACKOUTS

YET, WHEN PUBLIC SAFETYNEEDS THAT DATA THE MOSTTHE PUBLIC NETWORKSARE THE LEAST AVAILABLE

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A series of coordinated suicide attacks targeted civilians using public transport during the morning rush hour

7 JULY 2005

LONDONBOMBINGS

Coordinated bombings against the commuter train system three days before Spain's general elections

11 MARCH 2004

MADRIDBOMBINGS

System failure in the UK O2 network resulted in millions unable to make calls or send text messages

11 JULY 2012

O2 NETWORK BLACKOUT

YET, WHEN PUBLIC SAFETYNEEDS THAT DATA THE MOSTTHE PUBLIC NETWORKSARE THE LEAST AVAILABLE

AUGUST 11, 2011SAN FRAN BART PROTEST

JULY, 2012ORANGE FRANCE BLACKOUT

OCTOBER 2007SAN DIEGO WILDFIRES

AUGUST 7, 2011UK RIOTS

OCTOBER 23, 2011TURKEY EARTHQUAKE

JULY, 2012JAPAN QUAKE & TSUNAMI

AUGUST 23, 2005HURRICANE KATRINA

AUGUST 1, 2007US I-35 BRIDGE COLLAPSE

AUGUST 23, 2011US EAST COAST QUAKES

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CARRIERS DESIGN PUBLIC NETWORKSTO SERVE REVENUE OBJECTIVES

PUBLIC SAFETY DESIGNS PRIVATE NETWORKSTO BE READY FOR THE WORST POSSIBLE CIRCUMSTANCE

PRIVATE NETWORKS ENSURE COVERAGE, CONTROL, SECURITY

BOMBINGSWILDFIRESEARTHQUAKES BLACKOUT

NETWORK OUTAGEHURRICANE BRIDGE COLLAPSE PROTEST

RIOTS EARTHQUAKE TSUNAMI TERRORISM

Page 9: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

BOMBINGSWILDFIRESEARTHQUAKES BLACKOUT

NETWORK OUTAGEHURRICANE BRIDGE COLLAPSE PROTEST

RIOTS EARTHQUAKE TSUNAMI TERRORISMCOVERAGECARRIERSDESIGN BASED ON POPULATION DENSITY AND THE DAILY BUSY HOUR

PUBLIC SAFETYDESIGNS FOR GEOGRAPHIC COVERAGE AND PEAK UTILIZATION

CARRIERS DESIGN PUBLIC NETWORKSTO SERVE REVENUE OBJECTIVES

PUBLIC SAFETY DESIGNS PRIVATE NETWORKSTO BE READY FOR THE WORST POSSIBLE CIRCUMSTANCE

PRIVATE NETWORKS ENSURE COVERAGE, CONTROL, SECURITY

GUARANTEEDGEOGRAPHIC COVERAGE,OPTIMIZED FORIN-BUILDING PENETRATION

95%+

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CONTROLCARRIERSPRIORITIZE ACCESS TO NETWORK RESOURCES BASED ON THE DEVICE

PUBLIC SAFETYPRIORITIZES BASED ON THE INCIDENT, INDIVIDUAL, THEIR ROLE AND THE APPLICATION

CARRIERS DESIGN PUBLIC NETWORKSTO SERVE REVENUE OBJECTIVES

PUBLIC SAFETY DESIGNS PRIVATE NETWORKSTO BE READY FOR THE WORST POSSIBLE CIRCUMSTANCE

PRIVATE NETWORKS ENSURE COVERAGE, CONTROL, SECURITY

VIDEO EMAIL

TEXT MESSAGING LOCATION FILE TRANSFERSERVICE LEVEL

VOICE

CITYNATIONAL REGIONALGEOGRAPHIC LEVEL

FIRE & EMS PUBLIC WORKSAGENCY LEVEL POLICE

JURISDICTION LEVEL HOME VISITING

FIRST RESPONDER

VICE SQUAD

ATF

FIRE

PARAMEDIC

TRANSPORTATION

STREETS & SANI.

PARKS & REC.

ANIMAL CONTROL

LADDER TRUCK

HAZARDOUS MATERIALS

PARKING ENFORCEMENT UTILITIESPREVENTION SPECIALIST

FUNCTION LEVELSWAT

CHIEF OFFICIALTRAINEE

OFFICER

SERGEANT

LIEUTENANT

FIREFIGHTER

EMT

CONSTRUCTION WORKER

SOCIAL WORKER

ASSESSMENT WORKER

SUPERVISOR

PARAMEDIC

CAPTAIN

INDIVIDUAL LEVEL CAPTAIN

3 ALARM 2 ALARM CIVIL DISTURBANCE

MULTIPLE VICTIMS TRAFFIC COLLISION

TRAFFIC STOP COMMERCIAL ALARMS CAMPUS ALARMS

INCIDENT LEVEL GUNSHOT

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SECURITYCARRIERSVAST PUBLIC USER BASEAND EASY ACCESSINVITES OPPORTUNITY FORCYBER-SECURITY ATTACKS

PUBLIC SAFETYDESIGNED FROM THEGROUND-UP TO PROTECT SENSITIVE DATA AND OPERATIONAL INFORMATION

CARRIERS DESIGN PUBLIC NETWORKSTO SERVE REVENUE OBJECTIVES

PUBLIC SAFETY DESIGNS PRIVATE NETWORKSTO BE READY FOR THE WORST POSSIBLE CIRCUMSTANCE

PRIVATE NETWORKS ENSURE COVERAGE, CONTROL, SECURITY

INCREASE IN CYBER-SECURITY INCIDENTS REPORTED BY GOVERNMENT AGENCIES OVER THE PAST 6 YEARS

680%

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WITH MISSION CRITICAL DATA ON A PUBLIC SAFETY TEDS AND LTE NETWORKCREATE YOUR OWNSECURE, PRIVATE DATA NETWORK FOR PUBLIC SAFETY

HAVE THE CONTROLTO MANAGE THE UNIQUE OPERATIONAL REQUIREMENTS OF EVERY AGENCY

KNOW YOUR DATA IS AVAILABLE THE SAME WAY YOUR NETWORK IS AVAILABLE FOR VOICE TODAY

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WHY TETRA PRIVATE MOBILE RADIO?

WHY LTE PUBLIC SAFETY BROADBAND?

WHY UNIFY TETRA AND LTE?

HOW DO WE GET THERE?

THE EVOLUTIONOF PUBLIC SAFETY COMMUNICATIONS

WHY PRIVATE NETWORKS?

Page 14: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

WHY UNIFYTETRA AND LTE?A FUTURE-READY TETRA SYSTEMON A UNIFIED IP ARCHITECTURE

OFFERS A SEAMLESS ENTRY POINT INTOPUBLIC SAFETY LTE BROADBANDAND THE ABILITY TO OPERATE THE ACCESS TECHNOLOGIES AS A SINGLE SERVICE

Page 15: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

WITH A UNIFIEDTETRA AND LTE SERVICE…

REAL-TIME LOCATION AND TRACKING OF INDIVIDUALS, VEHICLES, CAMERAS, SENSORS FROM BOTH RADIO AND BROADBAND SYSTEMS

RESOURCE TRACKING

PUSH-TO-IMAGE OR PUSH-TO-VIDEO, SENDING MULTIMEDIA CONTENT TO BROADBAND DEVICES CARRIED BY TALK GROUP PARTICIPANTS

MULTIMEDIATALK GROUPS

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WITH A UNIFIEDTETRA AND LTE SERVICE…

INCREASE AVAILABILITY OF MISSION CRITICAL NETWORK WITH COLLABORATING DEVICES AND NETWORK COVERAGE FALLBACK

INCREASEDAVAILABILITY

DYNAMIC RESOURCE PRIORITIZATION ACROSS RADIO AND BROADBAND FOR USERS MOST CRITICAL TO SERVING AN INCIDENT

DYNAMICPRIORITIZATION

Page 17: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

WITH A UNIFIEDTETRA AND LTE SERVICE…

ONE, INTEGRATED VIEW INTO THE HEALTH AND PERFORMANCE OF THE ENTIRE RADIO AND BROADBAND COMMUNICATIONS PLATFORM

UNIFIEDMANAGEMENT

AWARE OF EVERY DEVICE, IS IT ON OR OFF?, IS IT ENGAGED IN COVERT OPS?, CAN IT STREAM VIDEO?

DEVICEAWARENESS

Page 18: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

HOW DO WE GET THERE?

Page 19: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA

DEPLOY FUTURE READY TETRA NETWORK UNIFYING TETRA AND LTE

Page 20: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA

DEVICES

RADIO ACCESS

CORE

APPLICATIONS

RADIO ACCESS

CORE

DEPLOY TETRA + TEDS + PS LTEUNIFIED RADIO SITES

DEPLOY TETRA D8.x FUTURE-READY NETWORK COREUNIFYING TETRA, TEDS & LTE

SUPPORT GROWTH OF TETRA VOICE + DATAAND SIMPLE PLUG-IN WHEN READY FOR LTE

RADIO ACCESS

CORE

DEPLOY TETRA + TEDS + PS LTEUNIFIED RADIO SITES WITH MTS4L

DEPLOY TETRA D8.x FUTURE-READY NETWORK COREUNIFYING TETRA, TEDS & LTE

SUPPORT GROWTH OF TETRA VOICE + DATAAND SIMPLE PLUG-IN WHEN READY FOR LTE

DEVICES

APPLICATIONS IMPLEMENT UNIFIED SERVICES AUGMENT CONSOLE AND CAD APPS

WITH PS DATA APPS SUPPORTED BY MSPD AND TEDS

DEPLOY TETRA + TEDS RADIOS WITHBLUETOOTH FOR BROADBAND COLLABORATION

DEVICES

APPLICATIONS IMPLEMENT UNIFIED SERVICES AUGMENT CONSOLE AND CAD APPS

WITH PS DATA APPS SUPPORTED BY MSPD AND TEDS

DEPLOY TETRA + TEDS RADIOS WITHBLUETOOTH FOR BROADBAND COLLABORATION

Page 21: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

RADIO ACCESS

CORE

DEPLOY TETRA + TEDS + PS LTEUNIFIED RADIO SITES

DEPLOY TETRA D8.x FUTURE-READY NETWORK COREUNIFYING TETRA, TEDS & LTE

SUPPORT GROWTH OF TETRA VOICE + DATAAND SIMPLE PLUG-IN WHEN READY FOR LTE

DEVICES

APPLICATIONS IMPLEMENT UNIFIED SERVICES AUGMENT CONSOLE AND CAD APPS

WITH PS DATA APPS SUPPORTED BY MSPD AND TEDS

DEPLOY TETRA + TEDS RADIOS WITHBLUETOOTH FOR BROADBAND COLLABORATION

TETRA PS LTE

TURN UP LTEAND OPERATE RADIO AND BROADBAND AS A UNIFIED SERVICE

Page 22: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA PS LTE

DEVICES

RADIO ACCESS

CORE

APPLICATIONS

RADIO ACCESS

CORE UPDATE TETRA CORE WITH LTE SOFTWARE,

ADD LTE RAN SERVICING ELEMENTS LEVERAGE EXISTING UNIFIED SERVICES, ADD NEW

PLUG IN LTE BASE RADIOSINTO UNIFIED TETRA RADIO SITE

UTILIZE INTEGRATED PORTALFOR VIEW INTO ALL O&M

RADIO ACCESS

CORE UPDATE TETRA CORE WITH LTE SOFTWARE,

ADD LTE RAN SERVICING ELEMENTS LEVERAGE EXISTING UNIFIED SERVICES, ADD NEW

PLUG IN LTE BASE RADIOSINTO UNIFIED MTS4L TETRA RADIO SITE

UTILIZE INTEGRATED PORTALFOR VIEW INTO ALL O&M

APPLICATIONS

DEVICES

RUN CRITICAL MULTIMEDIA APPS OVER PS LTE ADD NEW PUBLIC SAFETY VIDEO APPS

DEPLOY DEVICES OPERATING ONPRIVATE LTE SPECTRUM

ENABLE TETRA RADIO AND BROADBANDDEVICE COLLABORATION

DEVICES

APPLICATIONS RUN CRITICAL MULTIMEDIA APPS OVER PS LTE ADD NEW PUBLIC SAFETY VIDEO APPS

DEPLOY DEVICES OPERATING ONPRIVATE LTE SPECTRUM

ENABLE TETRA RADIO AND BROADBANDDEVICE COLLABORATION

Page 23: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

RADIO ACCESS

CORE UPDATE TETRA CORE WITH LTE SOFTWARE,

ADD LTE RAN SERVICING ELEMENTS LEVERAGE EXISTING UNIFIED SERVICES, ADD

NEW

PLUG IN LTE BASE RADIOSINTO UNIFIED TETRA RADIO SITE

UTILIZE INTEGRATED PORTALFOR VIEW INTO ALL O&M

DEVICES

APPLICATIONS RUN CRITICAL MULTIMEDIA APPS OVER PS

LTE ADD NEW PUBLIC SAFETY VIDEO APPS

DEPLOY DEVICES OPERATING ONPRIVATE LTE SPECTRUM

ENABLE TETRA RADIO AND BROADBANDDEVICE COLLABORATION

TETRA PS LTE

CARRIERNETWORK

ESTABLISH PUBLIC CARRIER PARTNERSHIP FOR EXPANDED COVERAGE

CARRIER

Page 24: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA PS LTE

DEVICES

RADIO ACCESS

CORE

APPLICATIONS

CARRIERNETWORK

RADIO ACCESS

CORE

ESTABLISH PUBLIC CARRIER PARTNERSHIP

REACH CARRIER AGREEMENTSON PRIORITY AND CONTROL

RADIO ACCESS

CORE

ESTABLISH PUBLIC CARRIER PARTNERSHIP

REACH CARRIER AGREEMENTSON PRIORITY AND CONTROL

APPLICATIONS

DEVICES ENABLE BROADBAND DEVICES TO ROAM

ONTO PUBLIC CARRIER 3G/4G NETWORKS

SECURE MOBILE DATA AND MAINTAIN SESSIONPERSISTENCE WITH PRIVATE/PUBLIC MOBILE VPN

DEVICES

APPLICATIONS

ENABLE BROADBAND DEVICES TO ROAMONTO PUBLIC CARRIER 3G/4G NETWORKS

SECURE MOBILE DATA AND MAINTAIN SESSIONPERSISTENCE WITH PRIVATE/PUBLIC MOBILE VPN

CARRIER

Page 25: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

RADIO ACCESS

CORE

ESTABLISH PUBLIC CARRIER PARTNERSHIP

REACH CARRIER AGREEMENTSON PRIORITY AND CONTROL

DEVICES

APPLICATIONS

ENABLE BROADBAND DEVICES TO ROAMONTO PUBLIC CARRIER 3G/4G NETWORKS

SECURE MOBILE DATA AND MAINTAIN SESSIONPERSISTENCE WITH PRIVATE/PUBLIC MOBILE VPN

TETRA PS LTE

– REPORT RESPONDER EMERGENCY INFORMATION TO PARTNER

– DYNAMIC GEOFENCING TALKGROUP REGROUPING

– LTE DEVIDE AS CONTROL HEAD FOR COVERT COMMUNICATIONS

– CENTRALIZED DEVICE PROVISIONING MANAGEMENT

– COVERAGE EXTENSION EMERGENCY ROUTING

– VIEW LOCATION OF ALL RESPONDERS ASSIGNED TO AN INCIDENT

– VIEW LOCATION OF ALL RESPONDERS AFFILIATED TO A TALKGROUP

– OPTMIZED MULTI-DEVICE LOCATION REPORTING

– DATA PUSH TO TETRA TALKGROUP MEMBERS

– RESPONDER SENDS MESSAGE TO PEER RESPONDER

– APPLICATION SENDS MESSAGE TO APPLICATION DEFINED GROUP

– SEND MESSAGES TO RESPONDERS AFFILIATED TO A TETRA TALKGROUP

– QUERY RESULTS PRESENTED TO DEVICES NEAR RESPONDER

– PRIORITIZED TETRA DATA SERVICE THROUGH COLLABORATIVE LTE DEVICE

– RESPONDER RETRIEVES PRESENCE INFORMATION

– EMERGENCY PRESENCE STATE

– APPLICATION INTERFACE FOR PRESENCE STATE

TRANSFORMING PUBLIC SAFETYWITH UNPRECEDENTEDNEXT GENERATION USE CASES

– SINGLE SIGN-ON ACROSS TETRA AND LTE DEVICES

– CONVERGED AUTHENTICATION AND AUTHORIZATION ADMINISTRATION

– COMMON DEVICE CREDENTIAL PROVISIONING

– CENTRALIZED KEY MANAGEMENT

– CONVERGED HOST-BASED SECURITY CONTROLS

– HANDHELD SYNCHRONIZES AUTOMATICALLY WITH IN-VEHICLE COMPUTER

– STRESS MEASUREMENTS TRIGGERS GROUP CALL

– KEY WORDS TRIGGERS GROUP CALL

– ACCESS TETRA TALKGROUP TO SEND OUT IMAGE

– EMERGENCY TRIGGERS VIDEO SECURITY NETWORK TO AUTOMATE CAMERAS

– TETRA OVER THE AIR SOFTWARE DOWNLOAD USING LTE

– TETRA OVER THE AIR CODEPLUG UPDATE USING LTE

– TETRA OVER THE AIR UPLOADSUSING LTE

– MULTI-AGENCY RESPONSE MULTI-NETWORK TALK GROUP

– TETRA INITIATED MULTI-DEVICE EMERGENCY

– TETRA INITIATED EMERGENCY TEXT

– DYNAMIC RESPONDER ADDRESS BOOK

– COMMON TETRA AND LTE DEVICE MANAGEMENT

– ALL POINTS BULLETIN MULTIMEDIA MESSAGING

– COMMON NETWORK FAULT MONITORING ACROSS LTE AND TETRA

– COMMON NETWORK PERFORMANCE MONITORING ACROSS LTE AND TETRA

– COMMON CONFIGURATION MANAGEMENT ACROSS LTE AND TETRA

– COMMON BILLING SYSTEM TO PRODUCE BILLS FOR TETRA AND LTE

– INTEGRATED BILLING CROSS-APPLICATION ACROSS TETRA AND LTE

– INTEGRATED OPERATIONS & MGMT PORTAL FOR TETRA & LTE

– COLLABORATIVE DEVICE REGISTRATION AND MUTUAL AUTHENTICATION

– DETERMINE IF USER IS INSIDE OR OUTSIDE THEIR VEHICLE

– DETERMINE WHICH DEVICES ARE CURRENTLY ASSOCIATED WITH A USER

– DETERMINE CAPABILITIES OF EACH DEVICE ASSOCIATED WITH A USER

– DYNAMICALLY ADJUST THE QOS OF A USERS VIDEO SESSION

– USE HOME PROVISIONING CREDENTIALS TO GAIN AUTHORIZATION ON FOREIGN SYSTEMS

– SUPPORT COMMON SMARTCARD ACCESS AND CREDENTIALING FOR TETRA AND LTE USERS

– TETRA AND LTE RF COVERAGE REPORTING

Page 26: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

RADIO ACCESS

CORE

ESTABLISH PUBLIC CARRIER PARTNERSHIP

REACH CARRIER AGREEMENTSON PRIORITY AND CONTROL

DEVICES

APPLICATIONS

ENABLE BROADBAND DEVICES TO ROAMONTO PUBLIC CARRIER 3G/4G NETWORKS

SECURE MOBILE DATA AND MAINTAIN SESSIONPERSISTENCE WITH PRIVATE/PUBLIC MOBILE VPN

TETRA PS LTE

– REPORT RESPONDER EMERGENCY INFORMATION TO PARTNER

– DYNAMIC GEOFENCING TALKGROUP REGROUPING

– LTE DEVIDE AS CONTROL HEAD FOR COVERT COMMUNICATIONS

– CENTRALIZED DEVICE PROVISIONING MANAGEMENT

– COVERAGE EXTENSION EMERGENCY ROUTING

– VIEW LOCATION OF ALL RESPONDERS ASSIGNED TO AN INCIDENT

– VIEW LOCATION OF ALL RESPONDERS AFFILIATED TO A TALKGROUP

– OPTMIZED MULTI-DEVICE LOCATION REPORTING

– DATA PUSH TO TETRA TALKGROUP MEMBERS

– RESPONDER SENDS MESSAGE TO PEER RESPONDER

– APPLICATION SENDS MESSAGE TO APPLICATION DEFINED GROUP

– SEND MESSAGES TO RESPONDERS AFFILIATED TO A TETRA TALKGROUP

– QUERY RESULTS PRESENTED TO DEVICES NEAR RESPONDER

– PRIORITIZED TETRA DATA SERVICE THROUGH COLLABORATIVE LTE DEVICE

– RESPONDER RETRIEVES PRESENCE INFORMATION

– EMERGENCY PRESENCE STATE

– APPLICATION INTERFACE FOR PRESENCE STATE

TRANSFORMING PUBLIC SAFETYWITH UNPRECEDENTEDNEXT GENERATION USE CASES

– SINGLE SIGN-ON ACROSS TETRA AND LTE DEVICES

– CONVERGED AUTHENTICATION AND AUTHORIZATION ADMINISTRATION

– COMMON DEVICE CREDENTIAL PROVISIONING

– CENTRALIZED KEY MANAGEMENT

– CONVERGED HOST-BASED SECURITY CONTROLS

– HANDHELD SYNCHRONIZES AUTOMATICALLY WITH IN-VEHICLE COMPUTER

– STRESS MEASUREMENTS TRIGGERS GROUP CALL

– KEY WORDS TRIGGERS GROUP CALL

– ACCESS TETRA TALKGROUP TO SEND OUT IMAGE

– EMERGENCY TRIGGERS VIDEO SECURITY NETWORK TO AUTOMATE CAMERAS

– TETRA OVER THE AIR SOFTWARE DOWNLOAD USING LTE

– TETRA OVER THE AIR CODEPLUG UPDATE USING LTE

– TETRA OVER THE AIR UPLOADSUSING LTE

– MULTI-AGENCY RESPONSE MULTI-NETWORK TALK GROUP

– TETRA INITIATED MULTI-DEVICE EMERGENCY

– TETRA INITIATED EMERGENCY TEXT

– DYNAMIC RESPONDER ADDRESS BOOK

– COMMON TETRA AND LTE DEVICE MANAGEMENT

– ALL POINTS BULLETIN MULTIMEDIA MESSAGING

– COMMON NETWORK FAULT MONITORING ACROSS LTE AND TETRA

– COMMON NETWORK PERFORMANCE MONITORING ACROSS LTE AND TETRA

– COMMON CONFIGURATION MANAGEMENT ACROSS LTE AND TETRA

– COMMON BILLING SYSTEM TO PRODUCE BILLS FOR TETRA AND LTE

– INTEGRATED BILLING CROSS-APPLICATION ACROSS TETRA AND LTE

– INTEGRATED OPERATIONS & MGMT PORTAL FOR TETRA & LTE

– COLLABORATIVE DEVICE REGISTRATION AND MUTUAL AUTHENTICATION

– DETERMINE IF USER IS INSIDE OR OUTSIDE THEIR VEHICLE

– DETERMINE WHICH DEVICES ARE CURRENTLY ASSOCIATED WITH A USER

– DETERMINE CAPABILITIES OF EACH DEVICE ASSOCIATED WITH A USER

– DYNAMICALLY ADJUST THE QOS OF A USERS VIDEO SESSION

– USE HOME PROVISIONING CREDENTIALS TO GAIN AUTHORIZATION ON FOREIGN SYSTEMS

– SUPPORT COMMON SMARTCARD ACCESS AND CREDENTIALING FOR TETRA AND LTE USERS

– TETRA AND LTE RF COVERAGE REPORTING

COVERAGE EXTENSION

EMERGENCY ROUTING

MULTI-AGENCY RESPONSEMULTI-NETWORKTALK GROUP

ALL-POINTSBULLETIN

MULTIMEDIA MESSAGING

– MULTI-AGENCY RESPONSE MULTI-NETWORK TALK GROUP

– ALL POINTS BULLETIN MULTIMEDIA MESSAGING

– COVERAGE EXTENSION EMERGENCY ROUTING

Page 27: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

EMERGENCY ROUTING

Responder In Jeopardy Hits Emergency Button

USE CASE:

COVERAGEEXTENSION

TETRA PS LTE

TETRA NETWORK DESIGNED TO ENSURE INSTANT DELIVERY OF EMERGENCY MESSAGE TO DISPATCH AND FIELD TEAM

Page 28: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA coverage is temporarily impeded whilePS LTE network has coverage to Responder

Responder’s LTE bearer dynamically sets to highest priority

Emergency SDS is converted to text message and routes through PS LTE device and network

“Hot-Mic” activates, audio transmits over PS LTE

Audio picked up by team members; emergency beacon activated at TETRA console

EMERGENCY ROUTING

Responder In Jeopardy Hits Emergency Button

USE CASE:

COVERAGEEXTENSION

TETRA PS LTE

Page 29: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA PS LTE

USER1

Unified network is aware of all devices and routes information based on device capabilities

User 1 with TETRA radio receives the voice, data and images that can be sent over the TETRA network

User 2 with a PS LTE device receives full multimedia message over prioritized PS LTE connection

User 3 with a PS LTE vehicle modem receives prioritized multimedia message optimized for vehicle workstation

MULTIMEDIA MESSAGING

Dispatch Shares Video Message With Group

USE CASE:

ALL-POINTSBULLETIN

USER2

USER3

PS LTE

Page 30: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

TETRA PS LTE

Initiates group call with Utility manager, government official and hospital administrator on TETRA radio

Utility manager’s PS LTE device connected to prioritized PTT service over PS LTE network

Government official travelling abroad uses PS LTE device operating over best effort cellular service

Hospital admin without TETRA , PS LTE or cellular coverage - call routes to PS LTE device over WLAN

MULTI-NETWORK TALK GROUP

Incident Commander leads Multi-Agency Group

USE CASE:INCIDENTCMMDER

GOV’TOFFICIAL

UTILITYMGR

CARRIERNETWORK

CARRIER

MULTI-AGENCYRESPONSE

Page 31: Introducing unified TETRA and LTE messaging to regional sales champions –Testing the message for refinement and determining localization interests –Strong.

WHY TETRA PRIVATE MOBILE RADIO?

WHY LTE PUBLIC SAFETY BROADBAND?

WHY UNIFY TETRA AND LTE?

HOW DO WE GET THERE?

THE EVOLUTIONOF PUBLIC SAFETY COMMUNICATIONS

WHY PRIVATE NETWORKS?

WHY MOTOROLA?

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MOTOROLA SOLUTIONSPUBLIC SAFETY LEADERSHIP

R&D FOCUSED ON GOVERNMENT, PUBLIC SAFETY AND ENTERPRISE OPERATIONS

PUBLIC SAFETY NETWORKS DEPLOYED AND INTEGRATED

YEARS PROUDLY SERVING PUBLIC SAFETY

GOVERNMENT AND ENTERPRISE NETWORKS MANAGED AROUND THE WORLD

COUNTRY-WIDE SYSTEMS IN EUROPE, LATIN AMERICA, THE CARIBBEAN, AND ASIA PACIFIC

$1B25,00

0

80

20021

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WORLD’S LARGESTTETRA SUPPLIER

WE'VE SUPPLIED TETRA SYSTEMSTO OVER 110 COUNTRIES

OVER 640 TETRA SYSTEMSSHIPPED WORLDWIDE

250 TETRA SYSTEMS FOR GOVERNMENTSPUBLIC SAFETY, PUBLIC SERVICE, MILITARY, PUBLIC SERVICES 

25 NATIONWIDE SYSTEMS  OVER 2 MILLION RADIOS SHIPPED

SINCE 2000…

A CLEAR PATH FORWARD ENGINEERED GROUND-UP

TO DRIVE DOWN OWNERSHIP COSTS FUTURE-PROOF TETRA ARCHITECTURE MOST COMPREHENSIVE

NEXT GEN PUBLIC SAFETY PLAN

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MOTOROLA PUBLIC SAFETY LTETRANSFORMING PUBLIC SAFETYWITH BROADBAND INNOVATIONS

UNIFIEDPUBLIC SAFETYARCHITECTURE

PUBLIC SAFETYGRADE DEVICES

SECURE MOBILEENVIRONMENT

MULTIMEDIATALKGROUPS

DYNAMICPRIORITIZATIONAND CONTROL

PUBLIC SAFETYOPTIMIZED VIDEO

UNIFIEDOPERATIONS ANDMANAGEMENT

PRIVATEAND PUBLICINTEROPERABILITY

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MOTOROLA PUBLIC SAFETY LTERICH-MEDIA INFORMATION ANYTIME, ANYWHEREDESIGNED TO THE STANDARDSBUILT FOR PUBLIC SAFETYBACKED BY EXPERIENCE AND VISION

FIRST OPERATIONAL USE OF PS LTEAT THE NATO SUMMIT IN CHICAGO (5/12)

FIRST LTE HANDHELD FOR PUBLIC SAFETY,THE LEX 700 (12/12)

FIRST COMMERCIALLY AVAILABLE,SHIP-READY PS LTE SOLUTION (11/11)

FIRST U.S. STATEWIDE LTE AWARD,MISSISSIPPI WIRELESS COMMISSION (7/11)

FIRST PUBLIC SAFETY LTE DEVICERECEIVING LIVE BROADBAND VIDEO (11/10)

FIRST DEMONSTRATION OF PUBLIC SAFETY LTEPRIORITIZATION AND CONTROL (8/10)

FIRST LTE CUSTOMER SAN FRANCISCO BAY AREA (7/10)

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MOTOROLA PUBLIC SAFETY LTEMTS4L TETRA LTE BASE STATIONFlexible and cost effective migration to a combined TETRA/LTE Network

EXTENDED MTS4 CABINET WITH PROVISION FOR eNODE B IN THE SAME RACK, AND EARTHQUAKE VERSION AVAILABLE.

FULLY FUNCTIONAL MTS4 TETRA BASE STATION OFFERING ALL OF THE EXISTING SERVICES AND BENEFITS

BACKHAUL CAN BE INSTALLED FOR LTE eNODE B WHEN THE CABINET IS INITIALLY INSTALLED, OR ADDED LATER

eNODE B CAN BE INSTALLED LATER WHEN FREQUENCY IS AVAILABLE AND SELECTED, AND TO MATCH THE LTE DEPLOYMENT PROGRAMME

NO TETRA BTS DOWNTIME DURING eNODE B INSTALLATION, TYPICALLY LESS THAN 10 MINUTES ON LOCAL SITE TRUNKING BACKHAUL SWITCHING

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LTE DEPLOYMENT FLEXIBILITYYOU CHOSE WHEN AND HOW TO ROLL-OUT TEDS AND LTE

BUILD OR EXPAND YOUR TETRA NETWORK WITH MTS4L, WITHOUT ENODE B, OPTION TO INSTALL BACKHAUL FOR LTE AT THIS STAGE.

SOFTWARE UPGRADE TO TEDS FOR FASTER AND MORE EFFICIENT DATA SERVICE

UPGRADE BACKHAUL READY FOR ENODE B

eNODE B INSTALLATION WHEN FREQUENCY IS SELECTED AND AVAILABLE.

SELECT AREAS WHERE LTE SERVICE IS TO BE OFFERED FIRST, EXPAND LTE TO SUIT THE OPERATIONAL AND FINANCIAL CONDITIONS

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