® IBM Software Group © 2005 IBM Corporation Getting Business Partner Software Solutions in Market...

®

IBM Software Group

© 2005 IBM Corporation

Getting Business Partner Software Solutions in Market Faster and Easier

Introducing IBM Solutions Builder Express

Sam [email protected]

IBM Software Group

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Competitively priced

Easy to evaluate, purchase and support

Simple but not simplistic

Easy to learn and use

What we’re hearing from mid-market customers

Easy to install and integrate Extensible and flexible

“We need solutions designed specifically to meet our unique needs and budgets”

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Medium Business Offerings

What mid-sized firms want, at an affordable price

Business Partners

IBM DB2® Universal Database™

Express

IBM DB2 Content Manager Express

IBM DB2 Everplace Express

New! IBM WebSphere Business Integration Server Express

IBM WebSphere Business Integration Connect - Express

IBM WebSphere Business Integration Express for Item Synchronization

IBM WebSphere MQ Express

IBM WebSphere Commerce – Express

IBM WebSphere Portal Express

IBM WAS Express

IBM Lotus® Domino™

Collaboration Express

IBM Lotus Domino Utility Server Express

New! IBM Lotus Domino Messaging Express

IBM Integrated Platform Express for Employee Workplace

IBM Integration Platform for e-business Express

Software Group Offerings


Express




Express









IBM WAS Express







IBM WAS Express













Software Group Offerings

Easy to install Easy to learn and use Easy to integrate Extensible and flexible Good ROI Easy to manage Integrated solutions Competitive features Reliable technology Competitively priced

Medium Business GTM ApproachHelping partners sell to the midmarket

IBM Express Portfolio

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Express Portfolio

What mid-sized firms want, at an affordable price

Business Partners

Solutions

Builder Express

Medium Business GTM ApproachHelping partners sell more solutions more often to the midmarket

2. Implementation Guide

Implementation checklist

Instructions, tips, techniques for solution

installation and use

Customization information

Use cases (guided tour) that can be used as part

of demo or education

Sample code, data, scripts, configurations to get up

and running quickly

3. Demo Toolkit

Customizable presentation: Solution Benefits and Overview

Video clips of the solution How-to document to assist with using and customizing the assets

JSP programming Networking SQL ….

Solution concepts and business value

Solution architecture

Recommended software, hardware,

tools

Skills required to implement the

solution

Task descriptions and time estimates to plan services

engagement

1. Solution Overview

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Custom Customer Solutions

For the following industries: Electronics Banking Retail Finance Automotive Insurance Wholesale Consumer products Healthcare Fabrication and Assembly

Business Partner customization and services

Business Partners provide customers with solutions customized to their business needs

Market requirements drive development of Solution Starting Points

IBM Solutions Builder Express provides Business

Partners with deployment and implementation assets

Build and deploy vertical solutions using IBM Solutions Builder Express

IBM Express Portfolio

Business Partner

SolutionsSolution Builder Express

Meets SMB Customer need

Cross and Industry-specific Solution Starting Points

Reach new markets

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IBM Solutions Builder ExpressProvides Business Partners the tools to sell to mid-market customers

How does it benefit Business Partners? Partners can build repeatable SMB

solutions leveraging IBM Express products faster and easier.

Partners can up-sell their own value-added products and services—increasing ROI and repeat business.

What is Solutions Builder Express? Set of tools that enables Partners to sell, design and deploy

solutions on IBM Express middleware using sales materials, technical tools and implementation guides.

Developed with Business Partners for Business Partners designed to support partners every step of the way.

All the tools and resources are free.

IBM Solutions Builder ExpressToolkit for Business Partners

Customer presentations Technology demos Solution architectures Implementation checklists Sample code

Sell more Close sales Reach new markets

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Improved route management (from six hour window to a 2 hour window for appointments)

Improved customer satisfaction Improved reporting and inventory management

Customer

A major cable television company in the US whose divisions operate autonomously—more like a mid-market business than a large enterprise.

InCentric Solutions is tuned in to Solution Builder Express Cable television customer’s solution is implemented with ease

WebSphere Everyplace Access connects into a wireless gateway for the division’s 250 mobile field technicians.

Provides the company’s field technicians to work more efficiently into the field and to be more responsive to customers.

Technicians also can better manage inventory on their trucks.

Technical and solution design support

Implementation and configuration assistance

Solution Starting points provided checklists and roadmaps for installation — significantly reducing the time and labor.

Installation time from 7 days to less than one.

“Solutions Builder Express enables us to deliver consulting services in a professional manner and is accelerating the development of our consulting services business. The concise guides on how to deliver solutions combined with their technical training have helped us to meet or exceed the client’s expectations”

— Carl Jack, Principal Consultant, InCentric Solutions

Solutions Builder Express Advantage

Solution

Benefits

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Shanghai Kehwa serves up Express Solutions—FastIBM Express adds efficiency to each restaurant Yum! opens across China

Yum! Restaurants China owns and operates Kentucky Fried Chicken, Pizza Hut and Taco Bell and many other restaurants across China.

Kehwa’s solution, known as Advertising Media Processing (AMP) system, is based on IBM WebSphere Application Server Express and IBM DB2 Express.

Automatically relates advertising investment decisions to Yum's revenue.

Manages advertising operations, including budget control, order management, invoice management and outsourcing funds.

Helps reduce costs and ensures more efficient uses for advertising budgets.

“Offering our solution on IBM’s Express platform means we can deliver the flexibility and efficiency our customers require at a very attractive price – more so than competitive offerings. Without Solutions Builder Express, it would have been much more difficult to make the transition to Express and to take advantage of the growth potential we see among small and medium businesses.”

— Feiming Luo, general manager, Shanghai Kehwa Software Development

Customer

Solution

Benefits

Solutions Builder Express Advantage Technical tools, support and implementation

assets helped create and customize AMP—and deliver the solution at a low price.

Kehwa quickly and easily developed and deployed an Express-based offering of its AMP solution on IBM WebSphere and DB2.

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Replaced costly, subscription-based 3rd party metrics service

Provides valuable customer insight to use as basis for strategic planning and decision making

CustomerCarrot Ink, an online merchant of inkjet and laser toner cartridges, last year sold $8 million in goods over the Internet required a customer insight solution to continue to grow their business.

Daniel IT inks new deals with old customer Carrot Ink gains valuable customer insight with business intelligence solution

94% of Carrot Ink’s business originates from their IBM WebSphere Commerce-based Web site providing features like user registration, reorder capabilities, marketing, merchandising, order status information and credit card validation.

WebSphere Commerce Analyzer provides the business intelligence.

Technical and solution design support

Crucial in helping Daniel IT meet its commitment

Enabled Daniel IT to customize and implement a business intelligence solution based on Websphere Commerce Analyzer

“The support that IBM provides to Business Partners through PartnerWorld is better than ever. Technical support, Solutions Builder Express and the whole Express family of products make a big difference in the outcome of a sale and its implementation.”

— Rhett Daniel, Daniel IT Services

Solutions Builder Express Advantage

Solution

Benefits

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Core Technical components of Solution Starting Points

Solution Planning Guide JSP programming Networking SQL ….

Skills required to implement the solution

Task descriptions and time estimates to plan services engagement

Implementation Guide

Implementation checklist

Instructions, tips, techniques for solution

installation and useCustomization

information

Use cases (guided tour) that can be used as part

of demo or education

Templates,Sample code, data, scripts,

configurations to get up and running quickly

Demo Toolkit

Customizable presentation: Solution Benefits and Overview

Video clips of the solutionHow-to document to assist with

using and customizing the assetsDemo

Solution Overview

Solution concepts and business value

Solution architecture

Recommended software, hardware, tools

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Collaborative Portal

Portal Access for the Mobile Workforce

Mobile e-business

Collaborative Community Portal

Employee Portal

Collaborative Employee Portal for Retail

Employee Portal for iSeries

Collaborative Document Management

Managing Content within Business Processes

Managing Content for Insurance Claims Processing

Document Management in a Banking Loan Application Process

Business Integration Express Solutions

B2B Connectivity

B2B Process integration

Process Integration

B2B Portal

Integration of Diverse Applications and Data

Item Management and Synchronization with UCCnet

e-commerce Express Solutions

Easy Creation of Website for Retail

B2B e-commerce

Infrastructure Express Solutions

Secured External Access to Company Resources Rapid Foundation for e-business Mobile e-business Portal Access for the Mobile Workforce Infrastructure Consolidation on Linux

Portal/Workplace Express Solutions

Content Management Express Solutions

Business Intelligence Express Solutions

B2B e-commerce Analytics

Customer Insight for Retail

Information Transformation for

Analysis

IBM Solutions Builder Express PortfolioSolution Starting Points available now

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IBM Solutions Builder Express PipelineSolution Starting Points planned

Collaborative Portal (refresh)

Collaborative Workplace

Bank Branch Transformation

Collaborative Workplace for Banking

Collaborative Workplace for Healthcare

Collaborative Workplace for Retail

Concepts in-process (tbd) Process Integration (refresh)

Healthcare Collaborative Network

Portal/Workplace Express Solutions

Content Management Express Solutions

Business Integration Express Solutions

e-commerce Express Solutions

Infrastructure Express Solutions

Business Intelligence Express Solutions

Infrastructure Consolidation on Linux

Host Access Integration

Business Rules Integration

Others in-process (tbd)

B2B e-commerce Express Solution Starting Point

ERP Web Enablement for iSeries

Customer Intelligence for Insurance

Date Warehouse Construction

Data Warehouse Info Analysis (refresh)

*subject to change

Coming Soon

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Solutions Builder Express Starting Point Solution Description Solution Architecture

Guide RSI through solution design

Prescriptive approach provides reliability and repeatability

Codifying patterns through a simple set of wizards

Industry templates that can be easily customized

How do I know which solution to go after?Mid-market Consultant Sales Tool

Banking

ManufacturingWholesale Dist.Healthcare

Media and Entertainment

Industry Models

Mid-market Patterns

Mid-market Consultant Tool

CPS Retail

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Build, Sell, & Deploy your Solutions with SBE

Learn more about IBM Express middleware and Solutions Builder Express

Technical Sales Enablement Events

Virtual Innovation Center: www.ibm.com/partnerworld/vic

Create solutions Solutions Builder Express: www.ibm.com/partnerworld/solutionsbuilder

Nominate yourself for the Solutions Accelerator program

Engage us and other partners Residency program

Partner Forum: www.ibmexpress.com

Contact: [email protected]

Tell us your interests, your success stories, and how we might help!

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Learn How to Use Solutions Builder Express

Learn more about IBM Express middleware

Understand Solution Starting Point deliverables Deep dive into the specifics of SBE materials

Learn how to practically apply SBE materials while working through a customer case-study

Build a real, working solution

Receive solution consulting

Solution Builder Express Technical Sales Enablement Events

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Receive free solutions consulting and services directly from the Solutions Builder Express development team.

Receive technical support and services on our solutions Leverage our technical resources to build new solutions for

you

Available worldwide to IBM PartnerWorld for Member Partners

Nominations accepted from IBM Business Partners or Partner Relationship Managers

Get a Jump Start with Solutions Accelerator Engage us today!

Learn about the Solutions Builder Express Portfolio– ibm.com/partnerworld/solutionsbuilder

Download, complete and send in your nomination form

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Thank you.

Thank You

® IBM Software Group © 2005 IBM Corporation Getting Business Partner Software Solutions in Market...

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