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Transcript of 

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http://www.girleffect.org/#/splash/

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Getting the Power of CSR & Brand?

› WomenHeart & Clos du Bois Winery announced the launch of www.ToastToWomen.com, a new website that is part of a year-long campaign to raise $100,000 to defeat women's heart disease, the leading cause of death for American women.

› Perfectly timed for Valentine's Day and Mother's Day, offers visitors a simple, heartfelt way to raise funds and awareness for women's heart disease by sending a free, personalized e-card to the special women in their lives. For every e-card sent from ToastToWomen.com, Clos du Bois will donate $1 to WomenHeart: The National Coalition for Women with Heart Disease, for a total donation of $100,000.

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Led by the Social Investment Forum, more than 50 organizations are calling on President Obama to establish an Office of Innovation in Corporate Responsibility within the White House.

Molson Coors Rated #1 Brewer on Climate Change Strategies in Ceres Report

› Molson Coors was also recognized for its innovative efforts to convert waste beer into ethanol, producing 2.7 million gallons of ethanol for sale in Denver in 2007, a 68 percent increase from 2005. As the first major U.S. brewer to convert its waste beer into ethanol, the company began recycling waste beer - beer lost during packaging or deemed below quality standards - and converting it to fuel-grade ethanol in 1996.

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Abuja, Nigeria — A new "revolutionary" bill - One senator has come up with a bill that will compel every company in Nigeria to devote 3.5 per cent of its gross profit to what he terms "corporate social responsibility".

Muslim investors profit by adhering to faith› The two Amana Income and Growth funds, the largest Islamic

mutual funds in the country with $1.2 billion in combined assets, have been outperforming the S&P 500 in the past year by 13 and 7 percent, respectively.

› Renouncing interest is the high-profile element of Islamic finance that relates to the current economic crisis. For Islamically correct investors, that means there are limits to how much debt a company can have or how much profit it can derive from interest-based investments. That criterion eliminated the possibility of holding stocks in financial services companies, like Citigroup or Washington Mutual, whose stocks lost 86 percent or all of their value last year, respectively.

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Questions, concerns or issues for discussion?

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Align investment with value

Assess actual value created

Inform management decisions

Help you maintain the integrity of your work

Contribute to reporting, communication, and branding

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Philanthropy

Employees

Brand

Differentiation

Access

Compliance

7%

49%

4%

1%

12%

27%

Philanthropy

Employees

Brand

Differentiation

Access

Compliance

7%

49%

4%

1%

12%

27%

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Energy› Improving energy efficiency and innovation in

our operations and products. Product take back and recycling

› Reducing product environmental impacts through leading-edge reuse and recycling solutions.

Responsible supply chain› Raising standards in HP’s global supply chain

and ensuring responsible manufacturing for all products.

Education

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Be supplied 100% by renewable energy

Create zero waste

Sell products that sustain our resources and environment

“21st Century Leadership"

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INTUITION

SYSTEMS

STORIES

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EASY HARD

• Sales revenue• Capital assets• Investment returns• Dividends • Etc.

• Life• Freedom• Dignity• Happiness• Etc.

• Goodwill • Insurance• Depreciation• Liability• Projected revenues• Emission credits • Income changes • Education access• Earnings potential• Technology benefits• Etc.

• Health• Safety• Biodiversity• Clean air• Safe water• Education results• Political stability•Cultural Advancement• Etc.

TYPE I TYPE II TYPE III TYPE IV

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Five basic ways of articulating value:

Financial (accounting: cash in, cash/work out)

Monetizable (translating non-financial value into monetary equivalent)

Quantitative (numbers: size, magnitude or degree)

Qualitative (description: kind, type, or direction)

Narrative (storytelling)

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Results that can be measured in operations

Changes to social systems

• Tracked regularly• NGO, Investor, Funder

• Periodic • Need data from researchers and other stakeholders

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Workplace› Absenteeism, turnover, grievances, diversity profile,

pay conditions, etc.

Marketplace› Customer complaints, customer satisfaction, supplier

satisfaction, supplier codes

Environment› Energy consumption, water usage, solid waste, CO2

emissions

Community› Pre-tax cash giving, in-kind giving, reputation

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Environment Community Workplace MarketplaceBroad metric categories

Metric sub-categories

• Charitable Giving

• Community Education

• Community Lending & Investment

• Employee Volunteerism

• Business Travel

• Byproducts• Emissions to

Air• Emissions to

Water• Energy

Consumption - Electricity

• Energy Consumption - Fuel

• Environmental Projects

• Large-Scale Environmental Impact

• Waste • Waste - Paper• Waste - Water

• Employee Diversity

• Employee Engagement

• Employee Satisfaction & Retention

• Health & Safety

• Health & Safety - Illness

• Health & Safety - Injury

• CSR Spending • Customer

Satisfaction & Retention

• Operation control

• Supply Chain

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Simplify

Set clear goals & establish baseline at the outset (start where you are)

Measure a few things well as opposed to everything poorly

Concentrate on measuring a few signature programs, with a few signature measurements

Stories trump facts 10 times out of 10

Move towards impact metrics, but blend in some evaluative metrics