© Hortonworks Inc. 2012

Hortonworks

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© Hortonworks Inc. 2012

Big Data Changes the Game

Megabytes

Gigabytes

Terabytes

Petabytes

Purchase detail

Purchase record

Payment record

ERP

CRM

WEB

BIG DATA

Offer details

Support Contacts

Customer Touches

Segmentation

Web logs

Offer history

A/B testing

Dynamic Pricing

Affiliate Networks

Search Marketing

Behavioral Targeting

Dynamic Funnels

User Generated Content

Mobile Web

SMS/MMSSentiment

External Demographics

HD Video, Audio, Images

Speech to Text

Product/Service Logs

Social Interactions & Feeds

Business Data Feeds

User Click Stream

Sensors / RFID / Devices

Spatial & GPS Coordinates

Increasing Data Variety and Complexity

Transactions + Interactions + Observations

= BIG DATA

© Hortonworks Inc. 2012

Enabling Hadoop as Enterprise Big Data Platform

Hortonworks Data Platform E

CO

SY

STE

M

Ena

ble

Eco

syst

em a

t Eac

h La

yer

Applications,

Business Tools,

Development Tools,

Open APIs and access

Data Movement & Integration,

Data Management Systems,

Systems Management

OP

ER

ATIO

NS

Enterprise R

eady & E

asy to Use

Installation & Configuration,

Administration,

Monitoring,

High Availability,

Replication,

Multi-tenancy, ..

DEVELOPERData Platform Services & Open APIs

Metadata, Indexing, Search, Security, Management, Data Extract & Load, APIs

© Hortonworks Inc. 2012

We believe that by the end of 2015,

more than half the world's data will be

processed by Apache Hadoop.

Hortonworks Vision & Role

Be diligent stewards of the open source core1

Be tireless innovators beyond the core2

Provide robust data platform services & open APIs3

Enable the ecosystem at each layer of the stack4

Make the platform enterprise-ready & easy to use5

© Hortonworks Inc. 2012

• Tightly aligned with core Apache code line

• Lower the total cost to administer and provision

• Tested at scale to future proof your growth

The ONLY 100% open source data platform for Hadoop

Hortonworks Data Platform

© Hortonworks Inc. 2012

Hortonworks Data Platform

© Hortonworks Inc. 2012

What next?

• Expert role based training• Course for admins, developers

and operators• Certification program• Custom onsite options

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Download Hortonworks Data Platformhortonworks.com/download

1

2 Use the getting started guidehortonworks.com/get-started

3 Learn more… get support

• Full lifecycle technical support across four service levels

• Delivered by Apache Hadoop Experts/Committers

• Forward-compatible

Hortonworks Support

hortonworks.com/training hortonworks.com/support

© Hortonworks Inc. 2012

&openInnovativ

e

100% open source - no proprietary software

ONLY distribution to focus on innovation

Hortonworks Data Platform

© Hortonworks Inc. 2012

&proven

trustedBuilt on proven Apache Hadoop Version 1.0

Stable production grade Hadoop at scale

Hortonworks Data Platform