Homogenization vs. Assimilation Homogenization of Youth Culture A monoculture? How should we respond to the challenges

that globalization poses to identity?

Today’s agenda

Globalization Invasion

1. Find 4-6 logos of international companies in this editorial cartoon

2. How and why would these companies might want to “invade” a country?

3. What do you think the cartoons message is?

How should we respond to the challenges that globalization poses to identity?

Challenges of Globalization to Identities

What is homogenization? How is it different from assimilation? (p. 57)

HOMOGENIZATIONvs.

ASSIMILITION

Homogenization = cultures become more alike in terms of: ◦ values◦ attitudes◦ beliefs◦ customs◦ language◦ traditions

Homogenization

HOMOGENIZATION OF YOUTH CULTURE Do you have favourite

Canadian musicians, bands, actors, artists?

Do you identify with them because their music and performances reflects part of your community’s identity or culture?

Would their sound or behaviour have changed after they start touring around the globe?

NICKELBACK

NICKELBACK

Avril Lavigne

Teens in Nunavut consume the same products than teens in Brazil, Japan or Russia, what is the effect on local cultures and traditions? What about values?

HOMOGENIZATION OF YOUTH CULTURE

Clothing, music, television, video games, and books are all products that you use- products that shape your identity

Part of the challenge of homogenization is that in our globalizing world, popular culture is spreading much faster than it used to

Does this make you more or less Canadian than if you had an exclusively Canadian culture?

ASSIMILATION

Assimilation

The process by which a minority culture adopts a dominant culture and is absorbed into it. It often involves the loss of language.

Assimilation Franco-Albertans

A school designed to educate Francophone students in their own language in a francophone environment to affirm their identity.

A school designed to teach French to students whose first language is not French; a large part of the curriculum is taught in French.

Read page 58

What is a Francophone school?

What is a French Immersion School?

Francophone Communities and Collective

Rights

Response page 59 “Voices”

How did it help you to understand the challenges to identity faces by Francophone Canadians who are in the minority in the province where they live?

Response page 59 “Voices”

How did it help you to understand the challenges to identity faces by Francophone Canadians who are in the minority in the province where they live?

How should we respond to the challenges that globalization

poses to identity?

MONOCULTURE – one culture

How would you feel if you became part of a “global monoculture” ?

What disadvantages

might there be to a North American style monoculture?

What advantages?

INFLUENCES/CHALLENGES & POSSIBLE RESPONSES

Other examples?

LANGUAGE REVITALIZATION

Today’s agenda Marginalization The Inuit Accommodation and Integration

putting a group of people in a

lower or powerless position within society

Marginalization

Marginalization

Read pages 61-63 up to the Voices section

You should place especial attention to the changes in Inuit culture, fig. 4-9, and the opinions expressed in the “Voice” section

Your thoughts?

Pudlo Pudlat, Thirty Years of DrawingNational Gallery of Canada, Ottawa,

1990

Airplanes over Ice Caps, Pudlo Pudlat, Thirty Years of Drawing

National Gallery of Canada, Ottawa, 1990

“ I tried to portray the Inuit land – the North –And the white man’s land – the South …

In the old days, it seemed as if the North of Canada -the Inuit land – was split off, before telephones and radio.

We were separated, even though we were part of one piece, Canada.” Pudlo Pudlat, Thirty Years of Drawing

National Gallery of Canada, Ottawa, 199

Resisting Marginalization Read page 63-64 and focus your reading to

answer the following question:

How does the formation of a separate territory in Canada help the Inuit resist marginalization?

April 1, 1999

April 1, 1999

NUNAVUT

Challenges for Specific Collective Groups

Yanomami

Challenges

Turn to page 65 Make a list of ways the

mining industry have affected the lives of the Yanomami people

In what way might spreading awareness about the situation to people in other countries help the Yanomami cause?

Rain forest region Brazil

The art of Ta Moko

Challenges

Turn to page 34-35

How does the significance of ta moko for the Maori differ from the North American attitudes toward tattoos?

To what extent do you think these differences get lost when art expressions of identity are adopted by other cultures?

Maori people, New Zealand

Making adjustments or reaching compromises to allow for differences

For example,

The ‘A’ words, ACCOMMODATION

ESL or French languages classes

Bilingual services

Physical disability

Provides equal opportunities for participation of different groups in society.

Example: The Métis people 1982 Constitution

Integration

The Metis

Accommodation

1930’s Métis in Alberta fought for accommodation by lobbying the government for land of their own

Today: there are 8 self-governing communities in this area area stronghold of Western Métis culture and Michif Integration

Until the 1980’s Métis were not officially recognized as Aboriginal people

1982 Canadian Constitution recognizes them, giving them more power and recognition

This made it possible for them to integrate into non-Aboriginal society with less likelihood of marginalization or assimilation.

The Métis Nation

Metis National Council MNC Work toward

integration by representing different groups of Metis in talks with the Canadian government

Reflect in what you have learned in this chapter

Refer to Skill Path on pages 55-56 to begin thinking about how globalization has affected your life

Answer the question, How should you respond to the challenges that globalization poses to identity?

Journal # 3

Stereotype

a widely held but fixed and oversimplified image or idea of a particular type of person or thing

Cartoon Activity What’s wrong with this?

Chicago Blackhawks

Chicago Blackhawks

FOCUS QUESTIONS

Why would some groups find the symbols offensive?

What are the possible reasons that lead to teams and corporations to adopt these symbols?

In what ways are the symbols examples of stereotypes?

How can stereotyping lead to marginalization?

A First Nations Response