Hsiao-Wei@ Industry Chat

ChineseTypography

& Hand Lettering

Drawing

Writing

Beginning of the Words

Drawing Writing

What is Hand Lettering / 手寫 / 手写?

Hand lettering is essentially drawing letters. It's different from calligraphy, where we use basic strokes to formletters and words. With hand lettering, each letter is carefully thought. ... The letters from a hand-letteredalphabet are usually illustrated and each one is meant to be a completely different piece.

yong zi ba huaEnglish cursives

What is Hand Lettering / 手寫 / 手写?

Hand lettering is essentially drawing letters. It's different from calligraphy, where we use basic strokes to formletters and words. With hand lettering, each letter is carefully thought. ... The letters from a hand-letteredalphabet are usually illustrated and each one is meant to be a completely different piece.

What is Typography / 活版印刷/?

Typography is the art and technique of arranging type to make written language legible, readable, and appealingwhen displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing,and letter-spacing, and adjusting the space between pairs of letters. A text is a sequence of words. A text staysthe same no matter how it's rendered. It is a style and appearance of printed matter.

Johannes Gutenberg invented mechanical printingin about 1440, of modern movable type printingfrom individually cast, reusable letters set togetherin a form (frame or chase).

Typography with movable type was invented in11th-century China by Bi Sheng ( 990–1051) during theSong Dynasty. His movable type system wasmanufactured from ceramic materials, and clay typeprinting continued to be practiced in China until theQing Dynasty.

What is Typography / 活版印刷/?

West vs. East, who invented first?

What is Typography / 活版印刷/?

Typography industrialization: Introduced in 1914, fully automated 20th-century presses, such as the Kluge and "Original"Heidelberg Platen (the "Windmill"), incorporated pneumatic sheet feed and delivery.

What is Typography / 活版印刷/?

Typography modernization.

What is Typography / 活版印刷/?

Typography then and now

NOW did you get it?

What is the historical significance of Hand lettering and Typography?

What can we learn from these printing invention ?

How can we seeking the i nnovation , but keeping the tradition at the same time?