+ Good Morning. + Who are we? + Cinealive ‘Cine’ for Cinema ; ‘Alive’ for.. Alive. --- - We...
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Transcript of + Good Morning. + Who are we? + Cinealive ‘Cine’ for Cinema ; ‘Alive’ for.. Alive. --- - We...
+Good Morning
+Who are we?
+Cinealive
‘Cine’ for Cinema ; ‘Alive’ for.. Alive.
--- - We want to make the Square One Cinema an ‘Alive Cinema’.
- Our project is based on the Cinema’s Renaissance.
+What is our main idea?
Our main idea is to create different events in order to attract people in the Cinema.
These events will depend on the kind of movie.
We want to attract all the generations.
+
Cinema remains cinema!!!! No matter the place.
Cinema is a way of constructing a community, sharing feelings.
Cinema is NOT a wall between students and the rest of people.
+
+Minions
+
Kids are especially targeted for this movie.
-- The idea of the event is to:
- Make them living the movie,
- Make them being a minion,
- Makeup artists
- Bouncy castle
- Special gifts
- Special offers
+
The medium used for them will be a TV advert:
- Kids tend to memorize faster what they can see and hear. https://www.youtube.com/watch?v=x3zX8ABIx94
- The advert shows the great mood of minions, happiness and good times
- What the advert shows is what we want to make the kids feel, happiness.
+Special kids price and special offers
Half prices for kids; drinks and food included
At the end of the movie; minion teddy, minion disguise and sweets in a minion shape are offered.
+Hunger Games
+
Teenagers and young adults are especially targeted for this movie:
- -- The idea of the event is to:
- Experiment an adventure
- Get over ourselves
- Be wild
- Play games
- Have fun!
- https://www.youtube.com/watch?v=Pvyn86hObLw
+Competition
The competition is based on the wild style.
The wilder you look, a chance to win a price .
- The winner win a ticket the scene for Hunger Games, hotel prices included.
+Membership
The teenagers and young adults can have a membership:
- They may have a discount or free ticket
- Discount for food and drinks
+
The medium used for them will be a viral campaign:
- Young people tend to be more involved on Internet with social media
- They want to be independent,
- They want to control everything they do
-- they want to feel more powerful/in control
+
+Terminator
+
This movie allowed two generation of people: young people and adults:
--- The idea of this event is to:
- Bring them in the world of the future
- Bring them in a digital world
- Bring them in the heart of science fiction
- Bring them in an action mood
- Experiment digital
+
https://www.youtube.com/watch?v=N4zhBQfqVCc
The medium used for them will be a TV advert and a viral campaign:
- Adults are more likely to be in front of TV
+Distribution through TV adverts
These adverts demonstrates:
- The cinema’s decoration
- The opportunities that the audience can get
- Magical aspect of the movies
- Good moments with family
- Available on social network such as Twitter, Facebook and Instagram ( due to the fact they are social network used by everyone , Instagram is one the fastest way to target young adult) - Get to ask question and information until the movie get to the cinema and after
- - 70% of adults and kids do watch TV.
+Viral campaign
Facebook and Twitter are the best way of promoting the events. Using hashtag – #AliveCinema .
- Each information are posted in these social media as we know that young audiences can spread the information everywhere really fast.
78% of the mass population use social media.
Who Doesn’t use Social Media
+Our values
Make sure that the audience have a good experience
Make the client’s dream come true.
CINEALIVE, HERE TO SERVE YOU
