© Farhan Mir 2015 IMS Electronic Commerce BBA (Hons) ( ) (Mobile Commerce and Ubiquitous Computing)...

© Farhan Mir© Farhan Mir

20201515 IMSIMS

Electronic CommerceElectronic Commerce

BBA (Hons) BBA (Hons) ((Mobile Commerce and Ubiquitous Computing))

By: Farhan MirBy: Farhan Mir


20201515 IMSIMS

Mobile Commerce: Concepts, Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Landscape, Attributes, Drivers, Applications, and BenefitsApplications, and Benefits

mobile commerce (m-commerce; m-business)Any business activity conducted over a wireless telecommunications network or from mobile devicesTHE ATTRIBUTES OF M-COMMERCE

UbiquityUbiquity

ConvenienceConvenience

InteractivityInteractivity

PersonalizationPersonalization

LocalizationLocalization


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20201515 IMSIMS

Mobile CommerceMobile Commerce

DRIVERS OF M-COMMERCE

Widespread availability of more Widespread availability of more powerful mobile devicespowerful mobile devices

The handset cultureThe handset culture

The service economyThe service economy

Vendor’s pushVendor’s push

The mobile workforce and mobile The mobile workforce and mobile enterpriseenterprise

Improved price/performanceImproved price/performance

Improving bandwidthImproving bandwidth


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Mobile CommerceMobile Commerce

AN OVERVIEW OF THE APPLICATIONS OF M-COMMERCE

1.1. Field mobilityField mobility

2.2. Fleet mobilityFleet mobility

3.3. Warehouse managementWarehouse management

4.4. Direct store delivery (DSD) route Direct store delivery (DSD) route accountingaccounting


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20201515 IMSIMS

Technical Infrastructure: Technical Infrastructure: Components and Services of Components and Services of Mobile ComputingMobile Computing

OVERVIEW OF MOBILE COMPUTING

wireless mobile computing (mobile wireless mobile computing (mobile computing)computing)

Computing that connects a mobile device Computing that connects a mobile device to a network or another computing to a network or another computing device, anytime, anywheredevice, anytime, anywhere


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20201515 IMSIMS

Technical InfrastructureTechnical Infrastructure

MOBILE DEVICESpersonal digital assistant (PDA)personal digital assistant (PDA)

A stand-alone handheld computer A stand-alone handheld computer principally used for personal information principally used for personal information managementmanagement

smartphonesmartphone

A mobile phone with PC-like capabilitiesA mobile phone with PC-like capabilities

TabletsTablets


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Other Mobile DevicesSmartbooks

Wearable devices

Screen

Camera

Touch-panel display

Keyboard

Speech translator

Watch-like device

RFID (radio frequency identification)

Scanners

mobile browser (microbrowser)

Web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices

Dashtop mobile


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MOBILE COMPUTING SOFTWARE AND SERVICES

mobile portal and content providermobile portal and content provider

A gateway to the Internet optimized for A gateway to the Internet optimized for mobility that aggregates and provides mobility that aggregates and provides content and services for mobile userscontent and services for mobile users

short message service (SMS)short message service (SMS)

A service that supports the sending and A service that supports the sending and receiving of short text messages on receiving of short text messages on mobile phonesmobile phones


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multimedia messaging service (MMS)multimedia messaging service (MMS)

The emerging generation of wireless The emerging generation of wireless messaging; MMS is able to deliver rich messaging; MMS is able to deliver rich mediamedia

Location-Based ServicesLocation-Based Services

Voice-Support ServicesVoice-Support Servicesinteractive voice response (IVR)A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized systemvoice portalA website with an audio interface that can be accessed through a telephone call


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WIRELESS TELECOMMUNICATIONS NETWORKS

personal area network (PAN)personal area network (PAN)

A wireless telecommunications network A wireless telecommunications network for device-to-device connections within a for device-to-device connections within a very short rangevery short range

BluetoothBluetooth

A set of telecommunications standards A set of telecommunications standards that enables wireless devices to that enables wireless devices to communicate with each other over short communicate with each other over short distancesdistances


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wireless local area network (WLAN)wireless local area network (WLAN)

A telecommunications network that A telecommunications network that enables users to make short-range enables users to make short-range wireless connections to the Internet or wireless connections to the Internet or another networkanother network

Wi-Fi (wireless fidelity)Wi-Fi (wireless fidelity)

The common name used to describe the The common name used to describe the IEEE 802.11 standard used on most IEEE 802.11 standard used on most WLANsWLANs


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WiMAXWiMAX

A wireless standard (IEEE 802.16) for A wireless standard (IEEE 802.16) for making broadband network connections making broadband network connections over a medium-size area such as a cityover a medium-size area such as a city

wireless wide area network (WWAN)wireless wide area network (WWAN)

A telecommunications network that offers A telecommunications network that offers wireless coverage over a large wireless coverage over a large geographical area, typically over a geographical area, typically over a cellular phone networkcellular phone network


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20201515 IMSIMS

Mobile Financial Mobile Financial ApplicationsApplications

mobile banking

Performing banking activities such as balance checks, account transactions, payments, credit applications, etc., via a mobile device

OTHER FINANCIAL-RELATED MOBILE APPLICATIONS

Mobile Stock TradingMobile Stock Trading

Real EstateReal Estate


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Mobile Enterprise SolutionsMobile Enterprise Solutions

DEFINING MOBILE ENTERPRISEmobile enterprisemobile enterpriseApplication of mobile computing inside the Application of mobile computing inside the enterprise (e.g., for improved communication enterprise (e.g., for improved communication among employees)among employees)

THE FRAMEWORK AND CONTENT OF MOBILE ENTERPRISE APPLICATIONS

The sales applicationThe sales applicationThe support applicationThe support applicationThe service applicationThe service applicationmobile workermobile workerAny employee who is away from his or her primary Any employee who is away from his or her primary work space at least 10 hours a week or 25 percent work space at least 10 hours a week or 25 percent of the timeof the time


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Mobile Enterprise SolutionsMobile Enterprise Solutions

FLEET AND TRANSPORTATION MANAGEMENT

Fleet MaintenanceFleet Maintenance

Tracking People and VehiclesTracking People and Vehicles

Transportation ManagementTransportation Management


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20201515 IMSIMS

Mobile Entertainment Mobile Entertainment and Other Consumer and Other Consumer ServicesServicesmobile entertainment

Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usageMOBILE MUSIC AND VIDEO PROVIDERSMOBILE GAMES

Hurdles for GrowthHurdles for Growth

MOBILE GAMBLINGMOBILITY AND SPORTS

6-6-2222


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Mobile Entertainment Mobile Entertainment and Other Consumer and Other Consumer ServicesServicesSERVICE INDUSTRY CONSUMER

APPLICATIONSHealth CareHealth Care

Hospitality ManagementHospitality Management

Public Safety and Crime PreventionPublic Safety and Crime Prevention

Other IndustriesOther Industries


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Location-Based Mobile Location-Based Mobile CommerceCommercelocation-based m-commerce (l-commerce)

Delivery of m-commerce transactions to individuals in a specific location, at a specific time

real-time location system (RTLS)

Systems used to track and identify the location of objects in real time


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Location-Based Mobile Location-Based Mobile CommerceCommerceL-COMMERCE INFRASTRUCTURE

Mobile devicesMobile devices

Communication networkCommunication network

Positioning componentPositioning component

Service or application providerService or application provider

Data or content providerData or content provider


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20201515 IMSIMS

Location-Based Mobile Location-Based Mobile CommerceCommercegeolocation

The process of automatically identifying a Web user’s physical location without that user having to provide any information

network-based positioning

Relies on base stations to find the location of a mobile device sending a signal or sensed by the network


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terminal-based positioning

Calculating the location of a mobile device from signals sent by the device to base stations

global positioning system (GPS)

A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth


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Location-Based DataLocation-Based DataLocatingNavigatingSearchingIdentifyingEvent checking

geographical information system geographical information system (GIS)(GIS)

A computer system capable of A computer system capable of integrating, storing, editing, analyzing, integrating, storing, editing, analyzing, sharing, and displaying geographically sharing, and displaying geographically referenced (spatial) informationreferenced (spatial) information


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location-based service (LBS)

An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user

automatic vehicle location (AVL)automatic vehicle location (AVL)

A means for automatically determining the A means for automatically determining the geographic location of a vehicle and transmitting geographic location of a vehicle and transmitting the information to a requestthe information to a request

social location-based marketingsocial location-based marketing

Marketing activities that are related to social Marketing activities that are related to social behavior and are related to social networking behavior and are related to social networking activitiesactivities


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Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory Networksubiquitous computing (ubicom)

Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary

pervasive computing

Computing capabilities embedded in the environment but typically not mobile


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Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksPrinciples of Pervasive ComputingPrinciples of Pervasive Computing

DecentralizationDiversificationConnectivitySimplicity

context-aware computingcontext-aware computing

Application’s ability to detect and react to Application’s ability to detect and react to a set of environmental variables that is a set of environmental variables that is described as context (which can be described as context (which can be sensor information or other data including sensor information or other data including users’ attitudes)users’ attitudes)

Internet of ThingsInternet of Things


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Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksSMART APPLICATION: GRID,

HOMES, CARS, AND MOREsmart gridsmart grid

An electricity network managed by An electricity network managed by utilizing digital technologyutilizing digital technology


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20201515 IMSIMS

Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksSmart Homes and AppliancesSmart Homes and Appliances

LightingEnergy managementWater controlHome security and communicationHome entertainmentSmart appliances

Smart and Driverless CarsSmart and Driverless Cars


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Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory Networksradio frequency identification (RFID)

A short-range radio frequency communication technology for remotely storing and retrieving data using devices called RFID tags and RFID readers

sensor networksensor network

A collection of nodes capable of environmental A collection of nodes capable of environmental sensing, local computation, and communication sensing, local computation, and communication with its peers or with other higher performance with its peers or with other higher performance nodesnodes

Smart Sensor ApplicationsSmart Sensor Applications

PRIVACY ISSUES IN UBIQUITOUS COMPUTING


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Implementation Issues Implementation Issues in Mobile Commercein Mobile CommerceM-COMMERCE SECURITY AND PRIVACY ISSUES

TECHNOLOGICAL BARRIERS TO M-COMMERCE

FAILURES IN MOBILE COMPUTING AND M-COMMERCE

ETHICAL, LEGAL, PRIVACY, AND HEALTH ISSUES IN M-COMMERCE

MOBILITY MANAGEMENT


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Managerial IssuesManagerial Issues

1. What is your m-commerce strategy?

2. What is your implementation timetable?

3. Are there any clear technical winners?

4. Which applications should be implemented first?

© Farhan Mir 2015 IMS Electronic Commerce BBA (Hons) ( ) (Mobile Commerce and Ubiquitous Computing)...

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Transcript of © Farhan Mir 2015 IMS Electronic Commerce BBA (Hons) ( ) (Mobile Commerce and Ubiquitous Computing)...