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Diffusion of InnovationsiPads in the Educationby Kristy Burrough
Picture taken from http://staff.bbhcsd.org/kolism/2011/01/08/the-debate-over-ipads-in-education/
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iPads in EducationThe Need
Picture taken from http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/
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+iPads in Education
Digital Textbooks
Available Educational Apps
“Green Initiatives”
Portability
21st Century Skills
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iPads in EducationResearch
Picture taken from http://blog.learnboost.com/blog/how-to-go-1-to-1-ipads-for-education/
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+iPads in Education
Development of the iPad began with:
Newton MessagePad 100
PenLite
MessagePad 2100
iPhone
iPad
iPad 2
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iPads in EducationDevelopment
Picture taken from https://edutechdebate.org/tablet-computers-in-education/assessing-the-impact-of-ipads-on-education-one-year-later/
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+iPads in EducationProblems:
Original iPad Speed No Camera Battery Life
iPad 2 Mediocre Camera Battery Life
Market Education Business Healthcare Travel
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iPads in EducationCommercialization
Picture taken from http://ndsuipads.wordpress.com/
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+iPads in Education
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iPads in EducationTimeline
Picture taken from http://www.adelaidenow.com.au/news/south-australia/ilearn-by-ipad-say-students/story-e6frea83-1225954828072
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+iPads in EducationKnowledge Stage
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+iPads in EducationPersuasion Stage
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+iPads in EducationDecision Stage
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+iPads in EducationImplementation Stage
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+iPads in EducationConfirmation Stage
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+iPads in Education
Mass Media Social Media Wireless Carriers Announcement Events
Communication Channels
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iPads in EducationS-Curve
Picture taken from http://www.macdaddynews.com/2010/04/17/minnesota-school-buys-hundreds-of-ipads-for-students-and-staff/
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+iPads in Education
Categories of Adopters
Innovators (venturesome) – “Their interest in new ideas leads them out of a local circle of peer networks and into more cosmopolite social relationships” (Rogers, 2003, pg. 282).
Early Adopters (respect) – “Are a more integrated part of the local social system than are innovators” (pg. 283).
Early Majority (deliberate) – “Adopt new ideas just before the average member of a system” (pg. 283).
Late Majority (skeptical) – “Adopt new ideas just after the average member of a system” (pg. 284).
Laggards (traditional) – “The last in a social system to adopt an innovation” (pg. 284).
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+S-Curve
Information taken from http://ipod.about.com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm
Laggards
Innovators
EarlyAdopters
LateMajority
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iPads in EducationKey Innovators and Early Adopters
Picture taken from http://www.wiu.edu/news/newsrelease.php?release_id=8594
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+iPads in Education
Key Innovators Teachers or administrators who enjoy trying out new
technologies. These are the ones when a new technology comes out they have to try it.
Early Adopters Those teachers or administrators who generally follow
behind those innovators. These are the ones who see someone using a technology and have to try it.
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iPads in Education
Persuasion Strategies
Picture taken from http://yourhub.denverpost.com/denver/visual-persuasion-an-adobe-cs5-training-firm-announces/5u9Xd1zx4BsmiN9XbSUfYL-ugc
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+iPads in Education
Persuasion Strategies for Innovators and Early Adopters They will be shown the advantages of using an iPad in the
classroom. They will be shown the compatibilities of using an iPad in
comparison to a computer or text book. The ease of use will be demonstrated. The teachers and administrators will be allowed to try an
iPad. We will discuss other similar districts that are using iPads in
the classroom.
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iPads in EducationKey Laggards
Picture taken from http://blogs.scb.rit.edu/jangelis/2010/09/15/what-does-technology-ubiquity-mean-for-your-company/
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+iPads in Education
Key Laggards Those teachers or administrators who have resisted
technology.
Persuasion Strategies They must be shown there is a true advantage to using the
iPad in the classroom. They must be shown how easy they are to use and update. They must be able to try the iPad for a set amount of time. If they observe others using them they may perceive a
need.
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iPads in EducationPerceived Attributes
Picture taken from http://www.maccessories.biz/product/isound-stand-for-ipad
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+iPads in Education
Perceived Attributes: More compact for students Ability to update textbooks more often Cost savings “Green Initiative” Apps available for education Ability to view videos embedded in the text
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iPads in EducationJustification
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+iPads in Education
The decentralized diffusion system will be used Horizontal Networks between teachers Innovations created by a few leaders within schools May be re-invented by other teachers
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iPads in EducationKey Change Agents
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+iPads in Education
Key Change Agents Administrators Educational Technologists Tech Savvy Teachers
Roles To develop a need – Teacher and Student Benefits To establish an information exchange - Departmental To diagnose problems To create an intent to change To translate intentions into actions To stabilize the adoption and prevent discontinuance To achieve a terminal relationship
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+iPads in Education
Critical Mass Achieved when 10-20% adoption is met.
Achieving Critical Mass The innovation will be introduced to departments who
have members that are innovative when adopting technology.
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“Education is not the filling of the pail but the lighting of a
fire.”
--William Butler Yeats
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+References
http://en.wikipedia.org/wiki/IPad
http://www.apple.com/education/ipad/
Rogers Book