’ David L.london and Albert J. Della Blitta. Consumer Beharvior
16
Transcript of ’ David L.london and Albert J. Della Blitta. Consumer Beharvior
’ David L.London and Albert J. Della blitta. Consumer Beharvior fourith edition (New York
: Mc.GrawHill , Inc.. 1993) p.35.
150 AD 325 nl56btn75nl5LIs'n75gnR"7
’ Courtland L.Bovie and John V. Thill. Marketine (New York : McGraw-Hill, Inc. 1992)
p.151.
3 Eric N. Berkowitzy and other. Marketing third edition (Illinois : Richard D. Irwin, inc.,
1 9 9 2 ) p.118.
4 K.H. Chung, Motivational Theories and Practices (Columbus, Ohio, Grid, 1977). See
also A.H. Maslow, Motivation and Personality (New York : Harper & Row, 1970) quoted from Eric
N. Berkowitz and other. Marketing, p.119.
152
’ Eric N. Berkowitz and other. b&r&t&. p.1 19.
6 Ibid. p. 120.
’ Courtland L. Bovee and John V. Thill &r&&g. p. 153-I 54.
155
‘I William M. Pride and O.C. Ferrell, Marketing. p. 137.
” Hanry Assael, Consumer Behavior and Marketing. Action third edition (Boston : Kent
Publishing, 1990) , ~275 quoted from Eric N. Berkowitz and other, Marketing, p.124
156 A D 3 2 5 ~~5o’n~l5~l~Vs”~l~g~n”l
l4 Courtland L. Bovee and John V. Thill. EA&&in$. p. 176
159
160 A D 3 2 5 n?5~-~“nn75n?svs’n75gnn’7
161
162 AD 325 n750’nn75n15vs’n75~na”?
” PhilIp Kotler. MarkeIipg Ma~agenien: j stxth Edition (New Jersey : Prentvze - Hall,
Inc., 1958). p 191
164
