&. Customer Experience Purchase /Redemption Rules calculation Customer Service Differentiators.
-
Upload
kristian-johnston -
Category
Documents
-
view
225 -
download
0
Transcript of &. Customer Experience Purchase /Redemption Rules calculation Customer Service Differentiators.
&
Customer Experience
Purchase /Redemption
Rules calculation
Customer Service
Differentiators
Purchase/redemption Rules Calculation
Welcome to DDF
customer loyalty
program
Customer Service Auto registration
Customer Experience-Purchase through the
POS-Points accrual and
redemption through single interface
-Online points allocation/ calculation on
completion of sale
-Online communication – auto registration for new
customers and service messages for existing
customers
-Customer Service interface – Point
statements Redemption point
statements Dashboards
Real Time Combo Offers
Real Time Combo & Discount offers through SMS
All transactions are managed real time
Purchase/ Redemption
-Integration of POS system with database-Points available in the system shows through U ID (Passport number)-No reference system/ separate login required -Supports first time sale, refunds and redemption
Customer interface •Customer ID/ Passport number•Transaction date •Transaction time •POS no•Mobile number•Points and customer tier•SKU •Amount
Special feature of SMS based redemption
Rules Calculation
-Storing the POS SKU data-Point Matrix to calculate points basis the rules
Auto Enrolment
Sustained spend
Points earning
Auto Tier downgrades Lapsation Management
Matrix and Parameters
No data dumps/ excel uploads, all integrated real time values
SKU based points
Auto upgrades
Points burning
Customer Service
Online redemption catalog
Points statement
Customer dashboards
Communication-SMS and email-Transactions-Real time combo& Discount offersthrough SMS
Customer Profile-Tiers-Information
Redemption -SMS based-Online-POS based
Customer Service
Welcome to DDF
customer loyalty
program
Auto registration
Thanks for your purchase
total points: XXXXX
Points Accrual Communication
SMS <XXXXX> to 56767
Redemption through SMS
Auto Registration on completion of salePush communication and informative messages
First of its kind redemption through SMS Real time Special Combo Offers
Special Offers
Real time Special Offers
Differentiators
-First of its kind wing to wing online system
-Real time combo and discounted offers
-Defining SKU based combo offers
-SMS based redemption for offline handling
-Intelligent customer analytics-Dashboard for region, date and SKU wise transaction analysis-Points accrual cap per SKU
Backend Features-POS
-Normal and SKU transaction, refund and redemption data transfer from POS to online system using XML/JSON/Text-Total points display on POS using http protocol-Redemption from POS
-Online - application-Storing normal and SKU transaction data in online database-Points rule matrix containing rules for user tier, tier upgrade, tier downgrade, points lapse and SKU based points-Real time calculation and storage of points on the basis of points rule matrix
Backend Features-Online - users
-Home page-Login, registration and forgot password-Dashboard (after login page)-Points earning report with (export to xls)-Online redemption catalog with search-Product detail-Redemption cart (add products for redemption in cart)-Points redemption report (export to xls)-Email and SMS communication at the time of points earning and redemption from POS, online and SMS
-Online – SMS-Know total points using SMS-Redeem points using SMS-Real-time offers on SMS just after purchase
-Online – admin/merchant-Dashboard for interactive presentation of reports
-SKU wise (day/month/year)-Location/Pos wise (store)-Day/month/year wise (store)-Sale amount wise (store/SKU)-Number of product sale wise (store/SKU)-Most frequently buying customers (store/SKU)-Most spending customers (store/SKU)
Backend Features
-Online – admin/merchant-Manage product catalog (xls upload)-User earn report linked to dashboard (export to xls)-User redemption report linked to dashboard (export to xls)-Manage user-Manage SKU based points and maximum points limit-Manage SKU based offers
-Online – User interface-New user interface integration for user and merchant/admin interface
Backend Features
Thank You