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Transcript of © Copyright Global Communications 2013 Global Communications Broadband Backhaul Broadband Delivery...
© Copyright Global Communications 2013
Global Communications
Broadband BackhaulBroadband DeliveryDevice Management and SecurityQuad Play Services
Global Communications Disaster Response Proposal1
© Copyright Global Communications 2013
Agenda
Introductions
A Holistic View of Globals’ Hybrid Technology Architecture
IBM’s Smarter Analytics and Big Data
Bringing it all together
Questions
Global Communications Confidentiall2
© Copyright Global Communications 2013
A Holistic View of Globals’ Hybrid Technology Architecture
Global Communications Disaster Response Proposal3
© Copyright Global Communications 2013
Globals’ Hybrid Technology Architecture
Backhaul at 10Gbps per link (Aoptix)
Security across digital and legacy analog infrastructure (SECOS)
Digital Asset Management & Delivery (Miracle Media)
Content Monetization (VAST / VPAID)
Consumer Services- Broadband Service Provider - Voice (Wired / Wireless)- IPTV
Global Communications Confidential4
© Copyright Global Communications 2013
Backhaul growth of 20,000% over the past five years Our base technology for secure, reliable, ultra-
high capacity MESH networks designed for on-the-move, over the horizon transmitting and receiving of high bandwidth data on any platform—manned and unmanned, air-to-air and air-to-ground.
Global Communications Confidential5
Backhaul at 10Gbps per link (Aoptix)
© Copyright Global Communications 2013
Four proprietary technologies of AOptix Intellimax
Global Communications Confidential6
1. Leveraging curvature adaptive optics to automate correction for atmospheric sciAntillation.
2. Advanced Wavelength Diversity (AWD) which enables simultaneous delivery of redundant data over free space optics (FSO) and millimeter wave radio (MMW).
3. Active Beam Steering (ABS), allows for real time automated steering of AOptix Intellimax optical and RF beams. This technology enables real time link alignment and compensates for plus or minus 3 degrees of tower twist and sway caused by conditions such as heavy wind, sun, and ice and snow build up.
4. The fourth technology, Point Acquire and Track (PAT), automates link alignment within minutes.
© Copyright Global Communications 2013
SECOS – Functional Understanding
Simple and secure device management whether digital or analog
Centralized graphical administrative console
Manage all devices from building security to video surveillance
SECOS offers machine level API integration
© Copyright Global Communications 2013
Digital Asset Management & Delivery (Miracle Media)
8
• Designed to be integrated into any broadcaster or content aggregators' existing ecosystem through an open service layer.
• Built on IBM’s J2EE Service Architecture with an open framework enabling IPTV services to be offered across all end-user platforms
© Copyright Global Communications 2013
Content Monetization Models
Global Communications Disaster Response Proposal9
© Copyright Global Communications 201310
Ingest content from any provider into your IPTV network
Integrate Miracle Media IPTV into your existing infrastructure
Utilize SECOS to manage all your exposed services to ensure consumer satisfaction
The VAST / VPAID model provides enriched monetization of consumer services
Content Monetization (VAST / VPAID)
© Copyright Global Communications 2013
Positive
Source: eMarketer; TNS; Nielsen Monitor-Plus, 2006
TotalMedia
3.7%
Negative
0%Outdoor
6.0%
NetworkTV
5.2%
Radio
2.0%0.2%LocalNewspaper
-0.6%Spot TV
-0.3%B2B Mags
Internet
26.8%
Advertising Growth - From 2005 to 2006
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
$9.6$12.5
$15.9$18.3
$21.5$23.6 $25.2
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
2004 2005 2006 2007 2008 2009 2010
Source: eMarketer, September, 2006
US Online Ad. Spending (in $B)
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
Online advertising revenue is projected to outpace content fees 4 to 1
Source: eMarketer, September 2006
0
10,000
20,000
30,000
40,000
2004 2005 2006 2007 2008 2009
Content Fees
Ad Revenue
Revenue($M)
Advertising Vs. Content Spend
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
InteractivityHyper-Local Targeting Minimize wasteAccountability and measurability
Advertising Research Foundation: 73% of advertising leaders think digital delivers higher ROI than traditional media
Millward Brown: 61% of marketers say online does a better job a providing measurable ROI than does television, magazines or radio
Flexibility Brand-building Direct response Real time optimization
Key Online Advantages
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
Most web ads are priced on a “Cost Per……”:
CPM (Sometimes expressed as CPV) – Favored by Media Sellers as easiest to monetize
Cost Per 1,000 impressions delivered Cost Per View
Typically, the intended landing page of an advertiser is displayed instead of a traditional ad placement within a site
CPC Cost Per Click – see Google for history of effectiveness! CPC deals are purchased against a set number of clicks
CPA – favored by Media Buyers as easiest to fix cost Cost Per Action – the seller of advertising only gets paid on media that ran to drive a
particular action (a sale, a newsletter sign-up, etc.) CPA deals are unknown in delivery since publishers need to generate substantially
more inventory than CPM or CPC deals Media will estimate action generated from CPA deals using an estimated click and conversion
rate
Web Ad Pricing
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
105514782
Average Page View By Visitor
None of these companies existed 8 years ago!
527BN28BN20BNMonthly Page Views
500MM190MM245MM
Monthly Unique Visitors
Top UGC Sites
Expected to exceed Google
in 2012
Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
Sell What People Buy Top advertising categories include, travel, automotive, health,
sports- Categories have a finite amount of inventory available to sell
- Sellers command premium rates
Follow The Money (Users) (April 2011 statistics)
Sellers Priorities
Global Communications Disaster Response Proposal
Rank Domain Hours On site per Month1 facebook.com 1,095,533,803 2 youtube.com 500,428,785 3 yahoo.com 341,898,136 4 google.com 315,050,118 5 craigslist.org 133,791,127 6 ebay.com 114,565,548 7 msn.com 77,320,441 8 live.com 75,981,315 9 aol.com 66,035,652
10 pogo.com 64,630,309
© Copyright Global Communications 2013
Consumer Services- Quad Play / Commercial Upsell
Global Communications Disaster Response Proposal18
© Copyright Global Communications 2013
HDTV Online Gaming Video on Demand
Global Communications Disaster Response Proposal
Consumer Services
© Copyright Global Communications 2013
Global Communication redefines ISP Broadband capabilites and reach with its Aggregator products
Enabling rapid broadband deployment of video, voice and data services.
Global Communications Disaster Response Proposal20
Using proprietary technology, Global Communication enhances video signal transmission, while maintaining voice and data quality.
Consumer Services
© Copyright Global Communications 2013
Today the voice and data service industry involves three major delivery mechanisms, satellite, cable and telephone companies.
Service is generally targeted at non-rural, high density locations resulting in many customers being left behind.
The introduction of new IP based services require a higher bandwidth causing backhaul bottlenecks for data provider companies.
Distance and bandwidth limitations inherent to DSL reduce the user experience for consumer services that consume higher bandwidth
Wireless & Wired Last Mile Network
Consumer Services
© Copyright Global Communications 2013
Content & ApplicationBrokerage
ServiceManagement
ServiceExposure
GlobalCast IP Service Delivery
Environment
Presence Messaging
Payment
Call Control
Location
Multimedia
Directory
Video
Applications
Games
Books
MusicBusinessApplications
IPTV
VOIP
Settlement
Value Added Service
22 Global Communications Disaster Response Proposal
© Copyright Global Communications 2013
IBM’s Smarter Analytics and Big Data
Global Communications Disaster Response Proposal23
© Copyright Global Communications 2013
IBM is in an Analytics Category of 1
Global Communications Confidential24
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Investing to enable our clients success
Global Communications Confidential25
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Big Data is a THE Hot Topic Because Technology Makes it Possible to Analyze ALL Available Data
Global Communications Confidential26
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Big Data – Advanced Analytic Platform Capabilities
Global Communications Confidential27
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Why should we be interested in Big Data?
Global Communications Confidential28
IBM’s Smarter Analytics
© Copyright Global Communications 2013
IBM sees new era analytics supporting multiple value creations areas across the enterprise
Global Communications Confidential29
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Key Value Points Being Addressed
• How to create a sustainable competitive advantage
VS
• Improving customer experience/relevance and campaign effectiveness
Global Communications Confidential30
IBM’s Smarter Analytics
© Copyright Global Communications 2013
Triggers: the Building Blocks of Event/Contextual Marketing
Global Communications Confidential31
IBM’s Smarer Analytics
BIGDATA PROCESSING
EVENTS / PATTERNS
BUSINESS DECISION / ACTION
INTERACTION & FULFILMENT
CDRs, Probe xDRs, Location, etc…
Streams Unica CIFM
Data
ENDPOINTS
Real Time Events
SMSC, IN, LMS, CRM, etc…
Offers Offer Execution
Monetisation Engine
Offer Response
© Copyright Global Communications 2013
Enhancing Interact Contextual Capability with Streams
Global Communications Confidential32
IBM’s Smarter Analytics
Near-RTSubscriber StateNear-RTSubscriber State
Customers Offer ListsCustomers Offer Lists
Information ServicesInformation Services
Session AttributesSession Attributes
Up-sell
X-sell
Info
Real-time Best Offers and Data
Session Data and Requests
Call CenterCall Center
StoresStores
TriggeredEmailTriggeredEmail
WebsiteWebsite
SMSSMS
USSDUSSD
Big DataBig Data
RTAPRTAP
Big Data Analytics Event Triggers
Subscriber ProfileSubscriber Profile
Near-Real Time Subscriber State Updates•Balance•Last Top Up•Usage•QoE•Location•Etc…
MMSMMS
Inbound / Outbound Channels
Subscriber State Queries
CIF
MC
IFM
© Copyright Global Communications 2013
Bringing it all together
Global Communications Disaster Response Proposal33
© Copyright Global Communications 2013
Global and Rigstar
Rigstar offers a full range of technologies including: Data center; Wireless Internet; Comms Towers; Cell Boosters; Wireless Comms; Video Analytics; and Last Mile Comms
Global Communications Confidential34
Global offers a full range of technologies including: Backhaul; Last Mile Comms; IPTV; Big Data Analytics; Cross platform monetization; Security and Monitoring
Together a powerhouse of products and services
© Copyright Global Communications 2013
Projects for the partnership
The City of Calgary Suncor/Kentz Engineering are developing and looking for design work
with this billion dollar project. Bonavista Energy is looking for a complete network overhaul as a
private network. The County of Parkland is the first county to integrate Allan Bly's tower
as a infrastructure model and to expand the smart city concept to the Intelligent County. - Allan Bly heads this up as an independent consultant looking for and
suggesting the best deals/way forward for the county's.- Allan is contracted by Rigstar for 4 days a month consulting. Rigstar is
bidding on upcoming tower management/building/ etc.- There is a town hall meeting for the next county (Saddle Hills) where the
constituents have input.
Global Communications Confidential35
© Copyright Global Communications 2013
Potential Projects for the partnership
The Alberta Supernet, with the sophisticated NOC and infrastructure and monitoring system that Global and IBM have and the desire for Bell to have someone other than Axia manage this network.
TransCanada Pipeline - building five new pipelines that communication infrastructure is listed as part of the requirements, monitoring of the remote sites and communication infrastructure are other areas to propose.
Precision Drilling/Ensign Drilling - The integration of an overall network and communication system is high on the agenda for these two companies.
Ditto for Ensign. Encana Husky - Massive company with Assets all over Western Canada.
Global Communications Confidential36