гузунова юлия (Combo app) тайны mobile app promotion
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Transcript of гузунова юлия (Combo app) тайны mobile app promotion
October 27th, 2012
ComboApp is a marke7ng agency that specializes in promo7ng applica7ons throughout every major mobile
marketplace in the world
“Combo App – App promo7on agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada”.
Media about us
“ComboApp focuses on social networking, buzz marke7ng, and adver7sing, an approach it says work well and, most importantly, is sustainable”.
“The ComboApp Marke7ng Agency, a long-‐7me leader in mobile app promo7on services <…> is joining Apple in solidarity behind this move”.
“ComboApp is a Mobile App Marke7ng agency that provides solid scope of different app marke7ng services to help app developers market their iOS apps on the Apple’s App Store”.
MARKETING TIPS AND TRICKS Extra Revenue Extra personal TOP?
App Store enhancement?
External traffic to App Store?
Gaming Pla[orm?
Card-‐style naviga7on
The new app info page outlook
You can’t see ra7ngs
All focus on the App Icon
Be ready to impress
Astonishing graphics is the key to success
More Call to Ac7on! Now two separate badges:
Download on the App Store badge Use the Download on the App Store badge on all electronic communica7ons including websites, web banner ads, mobile device banner ads, email promo7ons, online newsleaers, and online direct mail.
Available on the App Store badge Use the Available on the App Store badge for all printed communica7ons and promo7ons that do not have web-‐ linking capabili7es, such as TV spots, print ads, video trailers, printed flyers, and printed direct mail.
New App Store Marke7ng and Adver7sing Guideline for developers
2.25 “Apps that display Apps other than your own for purchase or promo7on in a manner similar to or confusing with the App Store will be rejected.”
New App Review Guidelines
No more “Free-‐App-‐A-‐Day”?
When visi7ng a site on Mobile Safari that has an app, a new banner appears invi7ng the user to download it.
Smart App Banners
Deep Facebook integra7on
You can now see how many of your friends have liked that app
You can also share the app’s iTunes Store link on Facebook
The power of social media
… and even more social connec7ons
The power of social media
Now it’s the most ac7ve element always looking for the user’s aaen7on
Genius
Genius
The enhanced Genius feature now u7lizes the recommenda7on engine from Chomp to offer more relevant app sugges7ons
App Store + Game Publishers = …
Speech of EA representa7ve during iPhone 5 presenta7on
More focus on games
Thank You! Julia Guzunova, Vice President