服務設計深入淺出-class-002
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Service Design 服務設計 002 OCT.2 吳宗德
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服務設計深入淺出-class-002
Transcript of 服務設計深入淺出-class-002
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Service Design 服務設計
002
OCT.2
吳宗德
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服務設計���
Service Design(SD)���觀察、歸納、工具、合作、說服
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觀察
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怪物 為了生存,都有牠的獨特性,在身體某處
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觀察 從怪物身上學到的事
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Where does it live ?
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范德瓦耳斯力 (van der Waals' force)
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What does it like to eat ?
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生活產品 這些年,從怪物身上學到的事
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Robert Full 向壁虎的尾巴學習
h#p://goo.gl/FzkW00
VIDEO
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解決生活問題���向大自然請益
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Janine Benyus Biomimicry - 仿生學
VIDEO
h#p://goo.gl/5C332r
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分組思考 G1���孕婦搭公車���和老公吵架的隔天,自己搭了公車去上班���她會遇到什麼不方便?造成負面情緒的狀況?
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分組思考 G2���孕婦搭公車���
如果孕婦是怪物���什麼樣的特徵?���
可以改善搭公車的不便
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三角高跟鞋 美又穩!
免驚! 別拍我的背
司機,我要下車
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分組練習 G3���孕婦搭公車���怪物的特徵,可以變成什麼商品?
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對古人來說 ���我們就是怪物���
���戴手錶、穿跑鞋、拿手機
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對我們來說 ���
怪物特長���可以變成一種 輔助/穿戴 產品(服務)���
肚子防撞腰帶、孕婦高跟鞋、行動下車鈴、���攜帶式立坐椅、公車媒合新老公?!咦
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歸納 把抽象思考轉化成文字表格
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同理心地圖 ���(Empathy Map)
TOOL
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分組練習 G4���孕婦搭公車
同理心地圖