--- Bold and fearless Shanglin Yang Advisor: Prof. C.-C. Jay Kuo.
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Transcript of --- Bold and fearless Shanglin Yang Advisor: Prof. C.-C. Jay Kuo.
Timeline for Tesla07/01/03 Tesla Motors Tesla Motors is incorporated July 2003
03/17/08 Tesla Roadster Tesla Motors Begins Regular Production of 2008 Tesla Roadster
10/15/08 Elon Musk assumes leadership of the company as CEO and product architect
03/26/09 Model S Tesla Model S unveiled!
06/22/12 Model S deliveries begin
02/09/12 Model X Tesla Unveils Model X
Model S
Tesla Roadster
02/26/14 Battery Factory Tesla Motors announces plan for battery Gigafactory
Awards for Tesla in 2015 The best-selling electric car in the U.S. during the first quarter of 2015
Consumers Report awarded Tesla with Best Service & Repair (2015) ,
Best Overall Car (2014 & 2015) , 99 stars out of a possible 100 ;
Strategic Vision's America's Most Loved Vehicle for 2014&2015
2015 Top/Fastest Green Car from AAA
MIT names Tesla Motors 2015 Smartest Company
1: Technology and Products “Aim to provide the best products for customers”
Leading battery and charging technology
Highest NHTSA safety rating
Top speed to 250 km/h and accelerate from 0 to100 km/h within 3.3-second, While the normal speed is below 100 km/h.
The fastest 4-door sedan in history
The longest range
The maximum range is 426 km with 85 kWh , while others can only achieve 150 km.
Super charge : Finish 80% charging within 30 minutes
Complexity is hidden behind an elegant and functional design.
Totally Touchscreen Display
1: Technology and Products “Aim to provide the best products for customers”
Simple and reliable powertrain lowest drag coefficient
2: Market Strategy
Positioning • Luxury vehicles• All-electric green vehicles• Sports cars in fashion
• Target customers • Expand the products value• Uniqueness
Direct sales • Buy or Reserve a Tesla directly onlineCommunity building• feedback • arrange a test drive
Long-term plan
2: Market Strategy
• Gigafactory : The lithium-ion battery factory , reduce battery prices by 30% by 2017
• Supercharger : Coverage reach 98% of U.S. population by 2015
Activate the market
Number of electric car sales by year and country
Comparison between Apple and Tesla
CEO similarities
Elon Musk & Steve Jobs
Products and Strategy similarities
• Not the creator but the Best products maker
• Convince People to buy their products
• The leader of the area
Conclusion what can we learn from Tesla ?
(1) Start with a great product, and make it better !
(2) Break the traditional constrains and redefine the products !
(3) Accurate products positioning and target customer searching !
(4) Focus on the customer experiences