˛ ˇ ˛˛ˇ˘ - Beverage Dynamics...beveremccom November/December 2015 • Beverage Dynamics 61...

www.beveragedynamics.com November/December 2015 • Beverage Dynamics 61

ADVERTISING& PROMOTIONAWARDS


CONSUMER PRINT AD (FULL PAGE)

AND THE WINNER IS• • •

{ 31st Annual }

{ ADVERTISING }

The best advertising, promotion, packaging

and branding in beverage alcohol.

The Advertising & Promotion Awards recognize the best design and execu-tion of branded content developed by the beverage alcohol industry during the past year. The awards are judged by the editorial staff of The Beverage Information Group, parent company of this magazine. The winners include beer, wine and spirit brands that created marketing and advertising campaigns reaching consumers from April 2014 through July 2015.

If you’re a marketer or adver tising agency in the beverage alcohol industry and you don’t see your brand repre-sented, be sure to check the March/April 2016 issue of Beverage Dynamics for more information on how to enter the 32nd annual awards.

CONGRATULATIONS to all of this year’s winners!!

FIRST PLACEBrand . . . . . . . . . . . . SKYY VodkaCompany Name . . . . . Campari America Marketing Director . . . Kathleen SchuartBrand Manager . . . . . Jason DanielAgency . . . . . . . . . . . Venables Bell &

PartnersCreative Director . . . . Will McGinness,

Executive Creative Director, Venables Bell & Partners

SECOND PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name . . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . . Toney Hermes

THIRD PLACEBrand . . . . . . . . . . . . Korbel California

ChampagneCompany Name . . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,

Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Carolyn MosesCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn Moses

FIRST PLACEBrand . . . . . . . . . . . . Jack Daniel’sCompany Name . . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers,

Pete Johnson, Travis Robertson, Greg Almeida

Copywriter . . . . . . . . . John GeanyArt Director . . . . . . . . Ryan Dalton

SECOND PLACEBrand . . . . . . . . . . . . RumChataCompany Name . . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasCreative Director . . . . Charlie MaasCopywriter . . . . . . . . . Charlie MaasArt Director . . . . . . . . Charlie Maas

THIRD PLACEBrand . . . . . . . . . . . . Old ForesterCompany Name . . . . . Brown-FormanBrand Managers . . . . Therese McGuire,

Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle

CONSUMER PRINT CAMPAIGN

62 Beverage Dynamics • November/December 2015 www.beveragedynamics.com



TRADE PRINT AD (FULL PAGE) HOLIDAY OR SPECIAL AD

{ ADVERTISING }

FIRST PLACEBrand . . . . . . . . . . . . LibbeyCompany Name . . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing Public

RelationsCreative Director . . . . Susan Gdowik

SECOND PLACEBrand . . . . . . . . . . . . Korbel California

ChampagneCompany Name . . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,

Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Will CauthenCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle

THIRD PLACEBrand . . . . . . . . . . . . 19 CrimesCompany Name . . . . . Treasury Wine

EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . . Eric BoydArt Director . . . . . . . . Joe KayserPhoto . . . . . . . . . . . . Bil Zelman

TRADE PRINT CAMPAIGN

FIRST PLACEBrand . . . . . . . . . . . . Korbel California

ChampagneCompany Name: . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,

Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Will CauthenCopywriter: . . . . . . . . Mel BryantArt Director: . . . . . . . Carolyn MosesAccount Director: . . . . Robert Trinkle

SECOND PLACEBrand . . . . . . . . . . . . TuacaCompany Name . . . . . Brown–Forman

CorporationBrand Manager . . . . . Tracey JohnsonAgency . . . . . . . . . . . Street SourceCreative Director . . . . Miguel ChaconCopywriters . . . . . . . . Jay Roth and

Juan CabreraArt Director . . . . . . . . Sofia ContrerasAccount Service . . . . . Newton Moreira

FIRST PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name . . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . . Toney Hermes

NEW PRODUCT AD

FIRST PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name: . . . . Immortal

Brands LLC

Agency . . . . . . . . . . . Hermes Marketing LLC

Art Director: . . . . . . . Toney Hermes

SECOND PLACEBrand . . . . . . . . . . . . Old ForesterCompany Name . . . . . Brown-FormanBrand Managers . . . . Therese McGuire,

Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle




TELEVISION COMMERCIAL

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers, Pete Johnson,

Andrew Clarke, Travis Robertson, Greg Almeida

Copywriter . . . . . . . . Patrick HugueninArt Director . . . . . . . Daran Brossard

{ ADVERTISING }

SECOND PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . In-HouseCreative Director . . . . Charlie MaasCopywriter . . . . . . . . Charlie MaasArt Director . . . . . . . Charlie Maas

THIRD PLACEBrand . . . . . . . . . . . SKYY VodkaCompany Name . . . . . Campari AmericaMarketing Director . . . Kathleen SchuartBrand Manager . . . . . Jason DanielAgency . . . . . . . . . . . Venables Bell

& PartnersExecutive Creative Director . . . . Will McGinness,

Venables Bell & Partners

Other . . . . . . . . . . . . Mike Maguire, Biscuit Filmworks

SPECIAL VIDEO

FIRST PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire, Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Jerry DuvallAccount Director . . . . Robert Trinkle

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanCommunity Manager . . Cordell LawrenceBrand Manager . . . . . Phil EppsAgency . . . . . . . . . . . DVL SeigenthalerCreative Directors . . . Nelson Eddy and Jimmy ChaffinCopywriter . . . . . . . . Nelson EddyProducer . . . . . . . . . Jimmy ChaffinEditor . . . . . . . . . . . Brad Bartlett

THIRD PLACEBrand . . . . . . . . . . . Beringer Founders EstateCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Seth HynesBrand Manager . . . . . Sheri TuerosAgency . . . . . . . . . . . Food Network




NEW PRODUCT PACKAGING

{ PRODUCT PACKAGING }FIRST PLACEBrand . . . . . . . . . . . Rogue Dead Guy AleCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

{ ADVERTISING (cont) }OUTDOOR OR TRANSIT AD

FIRST PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

SECOND PLACEBrand . . . . . . . . . . . BuzzBallzCompany Name . . . . BuzzBallz, LLCMarketing Director . . . Merrilee KickBrand Manager . . . . . Merrilee KickAgency . . . . . . . . . . . Merrilee KickCreative Director . . . . Merrilee KickCopywriter . . . . . . . . Merrilee KickArt Director . . . . . . . Merrilee Kick

THIRD PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . In-HouseCreative Director . . . . Charlie MaasCopywriter . . . . . . . . Charlie MaasArt Director . . . . . . . Charlie Maas

SECOND PLACEBrand . . . . . . . . . . . Korbel California

ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,

Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . J .C . ThorpeAccount Director . . . . Robert Trinkle

THIRD PLACEBrand . . . . . . . . . . . Virus VodkaCompany Name . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . Toney Hermes

OUTDOOR OR TRANSIT CAMPAIGNFIRST PLACEBrand . . . . . . . . . . . Espolòn TequilaCompany Name . . . . Campari AmericaMarketing Director . . . Kathleen SchuartBrand Manager . . . . . Christine Moll

Agency . . . . . . . . . . . BFGCreative Director . . . . Larry McGeartyCopywriter . . . . . . . . Mike HigginsArt Director . . . . . . . Nick Paparone




REDESIGNED LABEL OR PACKAGING

FIRST PLACEBrand . . . . . . . . . . . Hob NobCompany Name . . . . Deutsch Family Wine & SpiritsBrand Manager . . . . . Elizabeth LannenAgency . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . Loraine SpolowitzArt Director . . . . . . . Anika PapscoeChief Creative Officer . . Luis Camano, Alcone Marketing GroupChief Marketing Officer Renato Reyes, Deutsch Family Wine & Spirits

SECOND PLACEBrand . . . . . . . . . . . Beringer Founders’ EstateCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Seth HynesBrand Manager . . . . . Sheri TuerosAgency . . . . . . . . . . . CF Napa

THIRD PLACEBrand . . . . . . . . . . . Rogue Pumpkin Patch AleCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

GIFT SET OR GIFT PACK

FIRST PLACEBrand . . . . . . . . . . . Tippy CowCompany Name . . . . Midwest Custom BottlingMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Catalyst Marketing Design - Ft . WayneCreative Director . . . . Jeff AndersonDesigner . . . . . . . . . Jude Oseto

SECOND PLACEBrand . . . . . . . . . . . Bombay SapphireCompany Name . . . . IBC Shell PackagingBrand Manager . . . . . Bacardi BVI TeamAgency . . . . . . . . . . . IBC Shell PackagingCreative Director . . . . Wayne SimmonsArt Director . . . . . . . Ryan PartnershipVP Production . . . . . Jeri Newman – IBC ShellProduct Development Manager . . . . . . . . . . Rachel Samaroo – IBC Shell

{ PRODUCT PACKAGING (cont) }

THIRD PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Hot In The Kitchen-St . LouisCreative Director . . . . Joe OrtmeyerCopywriter . . . . . . . . Roz CanabyGraphic Designer . . . Stephanie Grateke




SHELF TALKER

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

BOTTLE NECKER

FIRST PLACEBrand . . . . . . . . . . . SKYY VodkaCompany Name . . . . Campari AmericaMarketing Director . . . Jason DanielBrand Manager . . . . . Chanel LeafAgency . . . . . . . . . . . Beverage Food Group

BANNER OR STREAMER

ELECTRONIC SIGNAGE

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller

FLOOR BIN OR RACK

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

SECOND PLACEBrand . . . . . . . . . . . Canadian MistCompany Name . . . . Brown-FormanBrand Manager . . . . . Pedro BerruecoAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mark StieblingCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Mark StieblingAccount Director . . . . Robert Trinkle

{ IN-STORE DISPLAYS }

FIRST PLACEBrand . . . . . . . . . . . Rogue CiderCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

SECOND PLACEBrand . . . . . . . . . . . Rogue SodaCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore




MULTI-CASE FLOOR DISPLAY

FIRST PLACEBrand . . . . . . . . . . . Gentleman’s CollectionCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Barry SheridanBrand Manager . . . . . Emma BrownAgency . . . . . . . . . . . BFG CommunicationsCreative Director . . . . Riley EastonCopywriter . . . . . . . . Abigail DudlyArt Director . . . . . . . Adrian Repasch

SECOND PLACEBrand . . . . . . . . . . . . . . Hob NobCompany Name . . . . . . . Deutsch Family

Wine & SpiritsBrand Manager . . . . . . . . Elizabeth LannenAgency . . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . . Loraine SpolowitzArt Director . . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis Camano,

Alcone Marketing GroupChief Marketing Officer . . Renato Reyes,

Deutsch Family Wine & Spirits

THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay FaltiscoArt Director . . . . . . . Lindsay Faltisco

SECOND PLACEBrand . . . . . . . . . . . Korbel California

ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,

Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . J .C . ThorpeAccount Director . . . . Robert Trinkle

CASE CARD

FIRST PLACEBrand . . . . . . . . . . . . . Josh CellarsCompany Name . . . . . . Deutsch Family

Wine & SpiritsMarketing Director . . . . . Josh SchillerAgency . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . Loraine SpolowitzCopywriter . . . . . . . . . . Frank IzzoArt Director . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis CamanoChief Marketing Officer . . Renato Reyes,


THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown-FormanBrand Managers . . . . Casey Nelson

and Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

{ IN-STORE DISPLAYS }




FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Gentleman JackCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerArt Director . . . . . . . Lisa Tupy

POSTER

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers,

Pete Johnson, Andrew Clarke, Travis Robertson, Greg Almeida

Copywriter . . . . . . . . Patrick HugueninArt Director . . . . . . . Daran Brossard

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel's

Tennessee WhiskeyCompany Name . . . . Brown-FormanMarketing Director . . . Laura PetryBrand Manager . . . . . Jane RubensteinAgency . . . . . . . . . . . DVL SeigenthalerCreative Director . . . . Nelson EddyCopywriters . . . . . . . Nelson Eddy

& Sean WilliamsArt Director . . . . . . . Sean WilliamsIllustrator . . . . . . . . . Bobby Rosenstock

THIRD PLACEBrand . . . . . . . . . . . Jack Daniel's

Tennessee WhiskeyCompany Name . . . . Brown-FormanBrand Manager . . . . . Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Mandi BrightCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

DIRECT MAILING

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Tennessee WhiskeyCompany Name . . . . Brown-FormanCommunity Manager . Cordell LawrenceBrand Manager . . . . . Phil EppsAgency . . . . . . . . . . . DVL SeigenthalerCreative Director . . . . Nelson EddyCopywriter . . . . . . . . Nelson EddyArt Directors . . . . . . Jennifer Rundberg & Jan MattixPhotographer . . . . . . Mark TuckerProducer . . . . . . . . . Brett Sahler

SECOND PLACEBrand . . . . . . . . . . . San Juan Silver,

Gold & Spiced RumsCompany Name . . . . Richway Spirits LimitedMarketing Director . . . Robert RichardsAgency . . . . . . . . . . . Phoenix MarketingCreative Director . . . . Jacqueline CiomborCopywriter . . . . . . . . Honoria MoranArt Director . . . . . . . Jacqueline CiomborProduction Coordinator Karen Bonatz

PROMOTIONAL GLASSWARE

{ SALES & PROMOTIONAL ITEMS }

SECOND PLACEBrand . . . . . . . . . . . Rogue Stout GlassCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore




SALES BROCHURE OR SELL SHEET

SECOND PLACEBrand . . . . . . . . . . . LibbeyCompany Name . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing

Public RelationsCreative Director . . . . Susan GdowikArt Director . . . . . . . Alex Hall

THIRD PLACEBrand . . . . . . . . . . . Virus VodkaCompany Name . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . Toney Hermes

RECIPE BOOK

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown-FormanBrand Managers . . . . Casey Nelson and Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

THIRD PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

{ SALES & PROMOTIONAL ITEMS }

FIRST PLACEBrand . . . . . . . . . . . Tippy CowCompany Name . . . . Midwest Custom BottlingMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Phoenix Marketing ServicesCreative Director . . . . Lynn GulbransonCopywriter . . . . . . . . Lynn GulbransonArt Director . . . . . . . Lynn Gulbranson




FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's

Tennessee FireCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller

BACKBAR RISER OR GLORIFIER

BRANDED WEARABLE

FIRST PLACEBrand . . . . . . . . . . . . . .Hob NobCompany Name . . . . . . . Deutsch Family Wine & SpiritsBrand Manager . . . . . . . . Elizabeth LannenAgency . . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . . Loraine SpolowitzArt Director . . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis CamanChief Marketing Officer . . Renato Reyes,


SECOND PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

THIRD PLACEBrand . . . . . . . . . . . Finlandia VodkaCompany Name . . . . Brown-FormanMarketing Director . . . Brooke BraunBrand Manager . . . . . Chris DoyleAgency . . . . . . . . . . . ImageSeller

OTHER PREMIUM ITEM

{ SALES & PROMOTIONAL ITEMS (cont) }

{ ON PREMISE }

FIRST PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s

Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller

SECOND PLACEBrand . . . . . . . . . . . Rogue Dead Guy Glow Yo-YoCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

THIRD PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanMarketing Director . . . Brooke BraunBrand Manager . . . . . Jason KempfAgency . . . . . . . . . . . ImageSeller




{ EVENTS AND PARTNERSHIPS }TABLE TENT

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

SECOND PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

THIRD PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle

ON-PREMISE SIGNAGE

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay Faltisco

SECOND PLACEBrand . . . . . . . . . . . El Jimador TequilaCompany Name . . . . Brown-FormanMarketing Director . . . Taylor RomanowskiBrand Manager . . . . . Jennifer SimmondsAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay FaltiscoArt Director . . . . . . . Lisa Tupy

THIRD PLACEBrand . . . . . . . . . . . "Rogue Raised Here" Wall TackerCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

PR SINGLE EVENT

FIRST PLACEBrand . . . . . . . . . . . Wines of Chile USACompany Name . . . . Wines of Chile USAMarketing Director . . . Marybeth BentwoodBrand Manager . . . . . Jake PippinAgency . . . . . . . . . . . Nonni Strategic

Marketing

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanMarketing Director . . . Phil EppsBrand Manager . . . . . Laura PetryAgency . . . . . . . . . . . DVL Seigenthaler

THIRD PLACEBrand . . . . . . . . . . . Southern ComfortCompany Name . . . . Brown-FormanMarketing Director . . . Daniel GonzalezBrand Manager . . . . . Jennifer PowellAgency . . . . . . . . . . . MWWPR Manager . . . . . . . Svend Janson, Southern ComfortDigital Manager . . . . Whit Elam, Southern Comfort

TAP HANDLE

FIRST PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

SPORTS SPONSORSHIP

FIRST PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Manager . . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Carolyn MosesCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert TrinklePR Single Event

{ ON PREMISE (cont) }

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s

Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller




PR CAMPAIGN

FIRST PLACEBrand . . . . . . . . . . . Wild TurkeyCompany Name . . . . Campari AmericaMarketing Director . . . Andrew FloorBrand Manager . . . . . Frank DudleyAgency . . . . . . . . . . . Edible

SECOND PLACEBrand . . . . . . . . . . . Rogue Nation TourCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore

THIRD PLACEBrand . . . . . . . . . . . Dewar’sCompany Name . . . . Bacardi U .S .A .Brand Manager . . . . . Brian ShaiferAgency . . . . . . . . . . . The Marketing ArmCreative Director . . . . Mike KubatCopywriter . . . . . . . . Todd ConnelleyArt Director . . . . . . . Shawn HawkinsonVP, Planning & Insights John KellyAccount Director . . . . Morgan Maberry

CROSS-PROMOTIONAL CAMPAIGN

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanBrand Manager . . . . . Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant

THIRD PLACEBrand . . . . . . . . . . . Evan Williams Kentucky

Straight Bourbon WhiskeyCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Chris RattermanAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Directors . . . . . . Tyler Dunn/Ryan Downie

CELEBRITY SPOKESPERSON

FIRST PLACEBrand . . . . . . . . . . . HPNOTIQ LiqueuerCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonCopywriter . . . . . . . . David MahmoudiehArt Director . . . . . . . Tyler Dunn

SECOND PLACEBrand . . . . . . . . . . . CampariCompany Name . . . . Campari

AmericaMarketing Director . . . Julka VillaBrand Manager . . . . . Clarice PintoAgency . . . . . . . . . . . Leo BurnettExecutive Creative Director . . . . Alessandro AntoniniPhotographer . . . . . . Julia Fullerton-Batten

THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-Forman CorporationBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . Street Source Marketing

& CommunicationsCreative Director . . . . Miguel ChaconCopywriter . . . . . . . . Jay RothArt Director . . . . . . . Sofia ContrerasAccount Supervisor . . Sarah BryantProject Manager . . . . Brea Hewitt

{ EVENTS AND PARTNERSHIPS (cont) }




WEB SITE

FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers, Pete Johnson,

Travis Robertson, Greg AlmeidaCopywriters . . . . . . . Greg Almeida and Madhu Kalyanaraman Art Directors . . . . . . Travis Robertson and Daran Brossard

SECOND PLACEBrand . . . . . . . . . . . 19 CrimesCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . Eric BoydArt Director . . . . . . . Joe KayserDeveloper . . . . . . . . . DriftlabDigital Marketing Dir . . . Treasury Wine Estates, Jason Wysong

THIRD PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire, Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Brad CarawayAccount Director . . . . Robert TrinkleDigital Director . . . . . Jeremy Schell

SOCIAL MEDIA ACCOUNT

FIRST PLACEBrand . . . . . . . . . . . PAMA Pomegranate Flavored LiqueurCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Tyler Dunn and Patrick Winfield

SECOND PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire and Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Brad CarawayAccount Director . . . . Robert TrinkleDigital Director . . . . . Jeremy Schell

THIRD PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield

MOBILE APPLICATION

{ NEW MEDIA }

FIRST PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield




INTERACTIVE SOCIAL MEDIA CAMPAIGN

SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant

THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant BD

DIGITAL GAME, CONTEST OR SWEEPSTAKESFIRST PLACEBrand . . . . . . . . . . . PenfoldsCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Timothy IrwinAgency . . . . . . . . . . . Finn PartnersOther . . . . . . . . . . . . AlexaRae Antekeier

THIRD PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Manager . . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeber

Creative Director . . . . Carolyn MosesCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Carolyn MosesAccount Director . . . Robert Trinkle

WEB VIDEO

SECOND PLACEBrand . . . . . . . . . . . LibbeyCompany Name . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing Public RelationsCreative Director . . . . Susan GdowikArt Director . . . . . . . Alex HallOther . . . . . . . . . . . . Nick Lake

FIRST PLACEBrand . . . . . . . . . . . HPNOTIQ LiqueurCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Tyler Dunn

THIRD PLACEBrand . . . . . . . . . . . 19 CrimesCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . Eric BoydArt Director . . . . . . . Joe KayserDirector . . . . . . . . . . Nick BallEditor . . . . . . . . . . . Nathan Petty

{ NEW MEDIA (cont) }

SECOND PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield

FIRST PLACEBrand . . . . . . . . . . . Early TimesCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire;

PR Manager, Wendy TreinenAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle

˛ ˇ ˛˛ˇ˘ - Beverage Dynamics...beveremccom November/December 2015 • Beverage Dynamics 61...

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Transcript of ˛ ˇ ˛˛ˇ˘ - Beverage Dynamics...beveremccom November/December 2015 • Beverage Dynamics 61...