俞真 Calvin Yu / 2014.03.21

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千⾥里之⾏行 Begin with a Single Step

A Mind-Shifting Swim⼀一次改變⼼心態的游泳

North Pole Swim vs. Everest Swim極地與⾼高峰

⼼心態 Mindset

• 「⼀一些事以前運作得很好，並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前，都會問⾃自⼰己到底需要怎樣的⼼心態，才可妥善處理這件事。」

• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”

⼼心態 Mindset

• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」

• “And then the second lesson, the radical, tactical shift.”

The Time Constraint Remains Unchanged時間限制不變

The Way We Spend Time Changes時間運⽤用不再⼀一樣

Too much information太多資訊

太多資訊 Too much information

• 通訊 Communication

• 電郵，短訊，即時訊息，信件，等等Email, SMS, Instant Messages, Letters, etc.

• 資訊 Information

• 新聞，廣告，⽣生活資訊，等等News, Advertisement, Lifestyle Information, etc.

Too many choices太多媒體

太多媒體 Too many choices

• 傳統媒體 Traditional media

• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.

• 新媒體 New media

• 網⾴頁，博客，Facebook，Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.

太多媒體 Too many media

• 資訊超載 Information overload

• 噪⾳音充斥 Too much noise

• 溝通時間相對減少 Less time for communication

• 即⻝⾷食⽂文化Bite-sized content consumption

• 期望有所轉變Changing expectation

Too many new possibilities太多新可能性

太多新可能性 Too many possibilities

• 智能⼿手機和平板電腦的衝擊Strike of smartphone and tablet computer

• 經驗的改變Changing experience

• 期望的改變Changing expectation

Curated Computing導賞式電腦應⽤用

導賞式電腦應⽤用 Curated Computing

• 後個⼈人電腦時代Post-PC Era

• ⽤用⼾戶為本＋無需個⼈人電腦User Centric + PC-Free

• 少⼀一些選擇，多⼀一些關聯Less Choices, More Relevance

• ⽔水平更⾼高，⾨門檻更低Raise the bar with lower barriers

導賞式電腦應⽤用 Curated Computing

• 收窄因技術⽔水平產⽣生的數碼鴻溝Narrow technical digital divide

• 數碼資訊的新⽤用⼾戶New users of digital information

• Web與App的迷思 Web vs. App

What do you think?你點睇？

The Need for Communication Remains Unchanged溝通的需要不變

The Way We Communicate Changes溝通模式不再⼀一樣

新媒體是甚麼？ What are New Media?

社交媒體只是時興玩意？ Social Media is a fad?

還是溝通模式的根本性轉變？ Or a fundamental shift in the way we communicate?

Characteristics of New Media新媒體的特點

User-driven⽤用⼾戶為本

Connections of Connections連繫的連繫

Trusted Connections可信任的連繫

Emotionally Connected情感的連繫

Sharing and Interaction分享與互動

Participation參與

Walk Together同⾏行

Asynchronous Communication⾮非同步溝通

One to Many以⼀一當百

The Power of Like讚好的威⼒力

Solidify, Deepen, Extend鞏固、深化、延伸

Come to where I am到我這裡來

Go to where you are到你那裡去

Challenges of New Media Era新媒體時代的挑戰

新媒體時代的挑戰 Challenges

• 內容發送 Content Delivery

• 新的可能性 New Possibilities

• 新媒體及流動平台的衝擊New media & mobile platforms

• 溝通模式 Mode of Communication

• 互動與參與Interaction & Participation

• 學習與溝通經驗的改變Changing learning and communication experience

新媒體時代的挑戰 Challenges

• 觸發點 Triggering Point

• 產品⽣生命週期 Product Life Cycle

• 學習期望（內容、時間、形式等）的改變Changing learning expectation (content, timing, format, etc.)

• 闊度． 深度． 速度Breath, Depth, Speed

Opportunities of New Media Era新媒體時代的機遇

機遇 Opportunities

• 新媒體⽂文化New Media Culture

• 參與、分享、互動Participation, Sharing, Interaction

• 到我這裡來 vs. 到你那裡去Come to where I am vs. Go to where you are

• 點滴Bite-size

機遇 Opportunities

• 以⼀一當百One to Many

• 同步溝通與⾮非同步溝通的協同效應Synergy of Synchronous vs. Asynchronous Communication

• 多元化、多向度溝通Multi-dimensional Communication

• 賦權與傳承Empowerment and Vision Alignment

機遇 Opportunities

• 適時溝通： 隨時隨地Timely communication: Any time, anywhere

• 對話：平等對話與對等話語權Dialogue: On equal terms

• ⾝身教Role model

• ⽣生命點滴的累積Accumulation of bits and pieces

• 額外的教育與溝通平台Extra platform for education and communication

Broadcasting vs. Sharing傳播與分享

傳播與分享 Broadcasting vs. Sharing

• 權威Authority

• 資訊發佈者的⾓角⾊色Role of Information Publisher

• 版權Copyright

• 賦權Empowerment

協同效應 Synergy

協同效應 Synergy

• 策略連繫Strategic connection

• 資源運⽤用Resource utilisation

• ⼼心態轉化Mindset transformation

• ⽤用者互動User interaction

協同效應 Synergy

• 個案研討Case Discussion

• OpenCourseware Consortium

• TED.com

• 福⾳音證主協會Christian Communication Limited

Open Courseware Consortium

TED.com

CCL福⾳音證主協會

起點 On Our Mark

• 機構的新嘗試New attempt for CCL

• ⽋欠缺經驗的團隊Inexperienced team

• 資源限制Resource constraints

• 配套不⾜足Lack of appropriate infrastructure

證主App⾹香港版 CCL App HK

• 證主團隊由全部由編輯組成CCL’s team was formed by editors

• 以WordPress搭配x.AppSolution: WordPress + x.App

• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個⽉月內完成All development processes completed in 1 month

• 上架⽇日是證主40週年感恩崇拜＞全是恩典！App launched on the date of CCL’s 40th Anni. Service > God’s grace!

證主App國際版 CCL App International

• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW

• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content

• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment

• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project

證主App⾹香港版 CCL App HK

• 跨平台⽀支援：iOS、Android、WebCross-platform: iOS, Android, Web

• 多元內容Multi-faceted content

• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins

• 例⼦子：斯托得牧師息勞歸主Example: John Stott’s death

• 團隊累積寶貴經驗Precious experience for the team

得⼒力閱讀 eReading

• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed

• 內容重組及再⽤用Content repackaging and reuse

• 快速流程及增值配套Fast workflow and value-added package

• 開放平台＋⾮非獨家出版Open platform + Non-exclusive publishing

Lessons Learned學習

學習 Lessons Learned

• 異象為本，按部就班Be vision-centric, step by step

• 讀者⾓角度的重要性Importance of readers’ perspectives

• 著重可持續的基礎建設：同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation

• 運⽤用現有平台，減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost

Solidify, Deepen, Extend鞏固、深化、延伸

New Horizons, New Wheatfield新視界、新⽲禾場

你準備好了嗎？ Are you ready?

凡我所⾏行的，都是為福⾳音的緣故，為要與⼈人同得這福⾳音的好處。～哥林多前書9:23

What do you think?你點睇？

基督教新媒體運動 Christian New Media Movement

http://netfish.cc calvinyu@netfish.cc