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27
UNWTO1 2016 28 2015 275,000 4.4% 11.8
2009 21-1
-1
UNWTO
10
2005 17 19.02015 27 23.4
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2.0
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10.0
12.0
14.0
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( )
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2015 27 47.1 1,974 201426 16 -3
- 3 2014 26
8,3707,476
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0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000( )
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400
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2000
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
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2015 27 1.49.8 2.3 12.3
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300 3312011 23 260 15
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17 PDCA
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18 DMO Destination Management/Marketing Organization
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b Visit Napa Valley DMO
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District, TID
DMOTID %
25 75
DMO
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2014 26 550 10 16233 389
1990 ( ) DMO 502016 ( 28 ) 650 20
- 44
19 DMO
WG , 2015 20 Visit Napa Valley CEO Clay Gregory DMODMO DMO , 2016
63
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44021 2014 26 2,000
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2014 26 2015 27 Travel
+ Leisure World’s Best Awards
Tourism Authority of Thailand
21 Capgemini United States Wealth Report 2015 22
64
2015 27 40The Amazing Thailand Luxury Fam Trip
-46
- 46 The Amazing Thailand Luxury Fam Trip
Tourism Authority of Thailand
http://www.tatnews.org/tat-organises-amazing-thailand-luxury-fam-trip-and-trade-meet-to-attract-luxury-visitors/
DMO
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MICE -47
- 47 MICE
) =105.2 2014 26 151.6 2013 25 95.3 2014 26
MICE MICE
MICE MICEMICE MICE
MICEEvents Industry Board MICE
MICE 23 MICE Meeting Incentive Convention
Exhibition/Event
MICE 29.5
(2,800 ) Convention Industry Council
The Economic Significance of Meetings to the US Economy Interim Study Update for 2012 (2014)
6.0 (397 )
MPI Foundation The Economic Impact of the UK Meeting & Event Industry (2013)
2.8 (291 )
MPI Foundation The Economic Contribution of Business Events in Canada; Canadian Economic Impact Study (2014)
1.9 (181 )
CESTUR The Economic Significance of Meetings in Mexico (2011)
66
Events Industry Board
2015 ( 27 ) MICE Business Visits and Events Strategy
MICE MICE2016 ( 28 ) Events Industry Board
MICE MICEMICE MICE
24
-48
- 48
2015 27 MICE
429 295
24 2015 27 MICE 27
429 22.4%
57.3
45.7
50.5
7.3
11.3
33.2
38.8
18.5
6.9
7.8
4.4
10.3
11.6
10.9
13.4
11.3
8.2
24.2
2.0
31.1
30.2
34.4
14.9
32.6
40.1
34.7
42.8
32.1
17.7
15.4
16.4
38.2
37.5
31.2
28.4
33.4
42.7
5.5
6.5
13.4
9.3
26.6
24.4
12.3
13.4
18.8
24.5
27.0
20.5
20.9
22.5
22.9
33.2
27.7
27.0
19.1
18.8
4.4
8.9
4.8
23.5
22.7
11.0
9.6
14.0
25.9
28.3
39.6
33.6
22.2
23.2
15.8
28.1
25.6
11.9
36.2
0.7
1.7
1.0
27.7
8.9
3.4
3.4
5.8
10.7
19.1
20.1
18.8
5.5
5.5
6.5
4.5
5.8
2.0
37.5
0% 20% 40% 60% 80% 100%
(N=293)
(N=291)
(N=291)
(N=289)
PR(N=291)
(N=292)
(N=291)
(N=292)
(N=290)
(N=293)
(N=293)
(N=292)
(N=293)
(N=293)
(N=292)
(N=292)
(N=293)
(N=293)
(N=293)
67
2013 25
JNTO
29
600
130 25
26 -49
- 49
2015 27
25 ICCA (2014) “Congress Ambassador Programmes” 26 2015 27
68
MICE
27 MICE
-50
- 50
2015 27 MICE 201628
27 2015 27 MICE
2011 23 2013 25 JNTO50
79 77.5%
69.0%55.2%
53.4%22.4%
32.8%55.2%
46.6%37.9%
58.6%50.0%
34.5%31.0%
44.8%24.1%
19.0%43.1%
19.0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
PR
0% 10% 20% 30% 40% 50% 60% 70% 80%
69
MICE
28 29
3.58,400
30
-51
- 51
ICCA2014
23 25
500 RM 1.4
1,000
19 11 180 NZ
1.4 5,000NZ /
92 50 1
340 MICE
61 30
880 7.5
2015 27 MICE
ICCACMP (Certified Meeting Professional)
MICEMICE
Unique Venue MICE
28 2015 27 29 2011 23 2013 25 JNTO
50102 79 77.5
30 2014 26 ICCA90 22 47 54 19 125 18 134
70
1003,000 -52
- 52
(JNTO)
(Unique Venues of London(UVL )
UVL 2016 (28 ) 86 7,700
142 20,800
UVL 902014 ( 26 ) 2015 ( 27 )
493 8.6 -53
- 53
Visit Britain Media Center(http://media.visitbritain.com/)
71
31
-54
- 54
2014 26
MICE
MICE MICE
MICE
MICE
31 2014 26
2015 ( 27 ) 16
27
ICIAE 2015 Extra Party 2015 ( 27 ) 30
49
72
CIQ
2020
CIQ LAN
Automated border control gates
-55
- 55 Automated border control gates
Finavia Corp./Helsinki Airport(http://www.finavia.fi/)
73
2011 23 Wi-Fi Barcelona Wi-Fi 700 Wi-Fi
LCC
1998 10LCC
LCC2000 2014 -56
LCC LCC
20002014 10 -57
74
- 56
Department of Infrastructure and Regional Development “Airport Traffic Data” FY FY2014 2013 25 2014 26
- 57
Queensland Airports “annual report” FY FY2014 2013 25 2014 26
-58
93 86109
125157
176 188216
231259 273 267
289 289 293
0
50
100
150
200
250
300
350
1,194 1,132 1,6352,319 2,727
4,042
5,6366,424
7,3768,457
10,66511,524
12,07512,63212,528
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
75
- 58
2015 272015 27
-5932
33
- 59 2013 25 2015 27
10 31
32 2014 26 47.6 33 2014 26 68.3
15.4 14.8 15.0 15.4 14.0 16.0
5.1 5.0 4.4 4.84.5
4.7
0.0
5.0
10.0
15.0
20.0
25.0
2010 2011 2012 2013 2014 2015
3,000
3,500
4,000
4,500
5,000
5,500
6,000
1 2 3 4 5 6 7 8 9 10 11 1225 26 27
76
3
10
2015 27
-60
2020
- 60 ( )
2,088 3,566 1,478 78 306 228
2,166 3,872 1,706
4,294 5,404 1,110
289 511 222 4,583 5,915 1,332
2014 26 2015 27
44% 92%
-61
77
- 61
Transport for Everyone: an action plan to improve
accessibility for all(DfT)(Dec 2012)
2012 24
Accessible Transport Strategy for
the London 2012 200810
Inclusive Design Standards 20081/60
50m 40m34
Accessible Train Station Design for Disabled People 2011 23
-62
- 62
2014 26
Wi-FiLCC
70% 2020
78
2,000
2016 28 30-63
GDP600
2020 2,000
2020 4,000 2030 6,000
GDP600 2020
20 2015 2030 25 2015
15
34
2020 50 2030 60
2020 2015 7,000 2030 3,000
2020 2,400 20303,600
34
79
2020 20 212030 10 22
CIQ
35
- 63
80
81
82
83
84
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