Практически съвети за AdSense оптимизация - Огнян Попов
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Transcript of Практически съвети за AdSense оптимизация - Огнян Попов
Google AdSense optimization tips
Oggy PopovInteractive Share – Digital Agency
SEO Conference 2014Sofia, Bulgaria
Agenda
A few questions
AdSense – the definition
AdSense in Bulgaria
2 ways to more clicks
A few examples
Golden tips
Questions
A few questions before we start
How many have an active AdSense account
How many have never used AdSense
How many have traffic -+ 10 000 visits/day
How many are active outside Bulgaria/have traffic from outside
How many want #ОСТАВКА
Today
Discussion
Ask your questions!
Give you golden tips
AdSense: the definition
WIKIPEDIA:
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on a per-click basis
AdSense in Bulgariathe good news
In 2012, AdSense paid out 7 billion USD to publishers: yes, you too can make money from AdSense
From last year AdSense started to pay out to bank accounts in Bulgaria too (no cheques anymore)
AdSense has the largest pool of advertisers in Bulgaria, both big and small, so many different advertisers for your site, thus higher chances for someone to click
AdSense in Bulgariathe bad news
No Google Adsense manager for Bulgaria - draw your conclusions
Talking to AdSense support = talking to a robot
Talking to AdSense policy team = talking to a robot
Sooner or later you need to talk to someone at Google AdSense. The question is how/who?
The CLICK2 ways to more clicks
More traffic / more impressions
SEO (takes time, risky, results may be temporary)
Your social media pages (but what if you are small?)
Paid traffic (advertising, social media ads, partnerships): watch out for quality.
Who uses paid traffic?
Email traffic: don’t spam! Who uses email to drive traffic? Which platform?
Extend your business model (mobile.bg/bazar.bg)
More ad units (free)
The problem with getting more traffic is that this usually means it will cost you money!
Higher CTRStart with the numbers
ad unit report now you see which ad units actually perform
remove bad ad units, they drag down account performance
ad size report ‘’OMG, what was I thinking’’
Higher CTRBetter ad placement
close to content
in the content I know some of you hate this, but it`s true
custom formatsEven more freedom to play around with placements
mobile specific ad units How many have optimized their mobile pages for AdSense?
Simple rule: you can not expect more clicks if your placements are away from where the user is on your site
Higher CTR2 problems
your user / communityAlmost nobody likes ads
Google AdSense policy team is watching you
The difference between a very good ad implementation and an implementation which violates the Google AdSense policy, is absolutely vague.
Try to use common sense and do not risk too much.
Let`s see some examples
GOLD FOR FREE
Ad units and reporting
Please give your ad units accurate namesHomepage_top_right_300_250
08-09-12
This will help you when you analyze reports!
Channels and targeting
Use channels for your ad units and enable them
for targeting by the advertisers
This will help your revenue since advertisers will want to target your site and will naturally increase competition!
Text/Image ads
Enable both text and image ads for your ad units I know some of you may hate this
This will increase the competition on your ad unit and thus raising your earnings per click
Mobile
Optimize your mobile version TODAY 320-50 / 300-250
Mobile sticky format will soon be available to all, test it
Mobile ads take a larger % of the screen in comparison to desktop ads. Mobile CTR is fantastic so make sure to do this. Be careful, do not over-do it !
Experiments (BETA)
Easy to use test ad text colors, fonts and backgrounds
keep an eye on the results
My ads >> content >> experiments
Experiments are automatic tests that Google AdSense does for you. Use them with great care!
Ad sizes
Delete 468-60
250-250
buttons, 125-125 or other weird formats
link units are a disaster (look bad, perform bad, why use them?)
Use
300-250 / 336-280
728-90
160-600
300-600 (only 1 per page, Tiger)
Custom Search ads
See Shopmania.bg example very high CTR
lower revshare (51%)
look good on search pages of your site
You must apply : search Google for AdSense custom
search ads
Policy
AdSense text ads arrows make sure your site navigation is not confusing the user
Dropdown menu or popups
make sure they don`t go over any ad element
Content filter you don’t want to get banned for a pair of boobs
Analytics
In-page Analytics (heat map) where does the user click?
Content drilldown
which are the most visited pages?
where does the user stay the longest?
Connect AdSense with Analytics gives you an idea of the revenue you get from each page
Not 100% accurate in my experience, but still worth it
Content
Article / Detail page
Category pages
Video pages
Photo pages
Comments section
Each page counts
MOST IMPORTANT THING
Run reports, analyze, brainstorm optimizations
Test new placements, colors, sizes
Be proactive
If you know a place where you can earn money without doing anything, call me !!
Just like anything in life: If you don’t put energy and passion in it, you
will never get the results you dream of!
Thank you!