รายงาน บริษัท ปตท. จำกัด (มหาชน)

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Transcript of รายงาน บริษัท ปตท. จำกัด (มหาชน)

  • (Business Model) . ()

    : (Organization and Management)

    :

    1. 54010915071

    2. 54010915061

    3. 54010915194

    4. 54010915230

    J 2 2554

  • . () M J

    (Organization and Management)

    J JJM

    M MJM .

    () J

    (Organization and Management) J

    JM

    JM

  • J

    Company Background (M) 1-2

    Vision ()

    Mission ()

    Value Proposition (J) 3-7

    Revenue Model (/) 8

    Market Opportunity () 8

    Competitive Environment () 9

    Competitive Advantage () 9

    Market Strategy () 9-10

    4 Ps (Marketing Mix)

    Organization Development () 10

    Management Team (/) 11

    12-14

    (Planning)

    (Organization)

    (Leading)

    (Controlling)

    14

    15

  • Company Background (0)

    M (.) JM . PTT M . . JM J JJJ

    J .. 2523 M . MM 30 -40 . J JJJ J J 2524 J M . JJ JJJ M M M

    Vision () " "

    Mission ()

    JJ J J J

  • JJJ J J M M J J JJ M

    . J . J J

  • Value Proposition (G)

    M

    J

    . M . (Transmission Network) M J . J MJ 5 JM JJ

  • 0

    00

    0G 0 (Retail Marketing) MM . J J 1,180 (M . J . ) PTT Park M MM M -u M . M E85 JJ J MM . JM J M M MM M JJ . J JM 2536

    (Commercial Marketing) J MM J J J J 2,500 . MJM J JM J . JJM MJJJMM

  • M JJJ J . . J MJ . M PTT International Trading Pte. J J . J . .

    (PTT International Trading) M JJJ (Out-Out Trading) J . () . J MJMM J J/J J J

  • JM J M MM JJ . . M J M (International Oil Trading) . M M

    . . 8 JMM MM M . J MM M . J JJ bio based chemical Specialty

    M . JM JJ M M MM . M J J Specialty (market back strategy)

  • J . . . JM LyondellBasell Asahi Kasei Chemical Corporation J Sime Darby Plantation

    G . JM 5 . J J

    MM 1,040,000 . M MM

    JM . JM MM .

    MMM J . JM M

    JMJ J

    . JJ J

    MJM M

    M MM JJ

    J

  • Revenue Model (/)

    *-1 . M 9 (1 - 30 2544) 3 (1 - 31 2544) . J M . *-2 M M *-3 . J *-4 . J

    Market Opportunity () JMJ J . JJ J M JM M M MM JJ J

  • Competitive Environment () (1) J (2) (3) M (4) J (5)

    Competitive Advantage () . MJ J J JJ . JM J J J JJM

    Market Strategy () 4 Ps (Marketing Mix) Product J M J Place - M - -

  • Price - Gazprom 3.12 828,095 26.54 2 . . 14 - Petronas 2 426,061 J . 1.6 59,547 M 9 (J)

    Promotion M M . JIFFY M PTT Oil e-Service/m-Service

    Organization Development () .

    1) (Transmission Pipeline)

    2)

    3) (Liquefied Natural Gas LNG)

  • Management Team (/)

  • (Planning)

    . J J M J ..

    (Organization)

  • (Leading)

    - ( ..2522) ( 1) - ( ..2525) Tokyo Inst. of Tech., Japan

    - ( .. 2528) Tokyo Inst. of Tech., Japan

    ..2532-2548 () ..2545-2547 ..2548-2552 M .. ..2552 . (IRPC) ..2552 ..2553 JM

    (Controlling) . JJJ M J J MJJJ M J J J

  • J MJ

    . JJJM J

    M

    .

    J J 30

    J

    (Corporate Social Responsibility: CSR) J

    (Corporate Governance: CG) (High Performance Organization:

    HPO) JJ

  • ()

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