بازاریابی محتوایی
21
Content Marketing ی ی وا ت ح م ی ی ا اری ار ی
-
Upload
hershad-ir -
Category
Science
-
view
19 -
download
0
Transcript of بازاریابی محتوایی
Content Marketing
بازاریابی محتوایی
Who am I?
MBABS in Advertising Management
• Public Relations Consultant• Marketing & Branding Strategist• Journalist
Co-Founder, CEOAkhbar Rasmi Media AgencyFirst Content Distribution Platform in IRAN
روندهای جهانی بازاریابی
روندهای جهانی بازاریابی به کدام سو می رود؟ نقش
بازاریابی محتوا در آینده تجارت چیست؟ ضرورت های
بکارگیری بازاریابی محتوا در چیست؟ ۲۱دهه دوم قرن
Revolution of Data & Communications
90% of the world’s information today has been created in the last 2 years
Communication MESS
Content Marketing Growth
Paradigm shift in Marketing& IMC
بازاریابی محتوایی یک استراتژی بازاریابی است که به وسیله آن
اطالعاتبا ارزش•مرتبط با خواسته مخاطب•و مداوم•
تولید و توزیع می شودتا مخاطب مشخصی جذب
محصوالت یا خدمات شرکت شود
Blogging Source:hunspot
The average budget spent on company blogs & social media has nearly tripled in three years.
BLOGGING Source:hunspot
Businesses that BLOG≥20 times/month get
5X more traffic than those who BLOG≤4 times/month.
BLOGGING Source:hunspot
Most people read blogs more than once/day.
Companies that blog have
55% more website visitors.
BLOGGING Source:hunspot
Content-Oriented website Source:hunspot
Businesses with websites
of 401-1000 PAGES get 6X more leads than those with 51-100 .
Video Marketing
Video was the fastest growing form of ad format in 2012 & 2013
Each day 100 million internet users watch an online video.
90% of user say that seeing a video about a product is helpful in the decision process.By next year video ad spending will increase from $1.97 billion to $5.71 billion.
Organic Search
44% of online shoppers begin by using a search engine. Worldwide, 131B searches per month on the web.
PER DAY 4,000,000,000PER HOUR 175,000,000PER MINUTE 2,900,000
BIG SHIFT
There is BIG SHIFT in paradigm of Marketing:
now it’s time for
CONTENT
Paradigm shift in Marketing& IMC
»منتشر کن یا از بین Publish orبرو«
Perish
Businesses Media
How Akhbar Rasmi Works?
Virtual Public Relations Office
Create News
Distribute News
Publish on AR
Collect Feedbacks
کسب و کارها رسانه هاآژانس روابط عمومی
تولید خبر•توزیع خبر•با سپاس از توجه انتشار خبر•
شما
[email protected]/in/MajidKasiri
