«Онлайн-реклама как источник оффлайн-продаж. Кейс METRO...
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Transcript of «Онлайн-реклама как источник оффлайн-продаж. Кейс METRO...
PPC
2015 METRO
: TNS GALILEO 2013-2015, TA: 18+
(M/): TNS GALILEO 2013-2015, TA: 18+
,
:
DATA: TNS GALILEO 2013-2015, TA: 18+
,
, , , ,
, 70% EMAIL
+ + . + MOBILE
, 50%
47% - MOBILE
14
:
,
#1 1
, ECOMMERCE
,
ROMI ADWORDS15%30%55.6% 80%55%30.3%226%195%25.6%212%440%34.1% 429%105%47.6%, 54%50%66.7%434%100%66.7%462%75%88.9%YANDEX 111%15%333.3% 367%85%58.8%295%65%51.3%173%70%95.2%231%5%333.3%160%25%66.7%66%145%46.0%FACEBOOK633%115%101.4% 309%90%37.0%, 16%10%166.7%729%105%63.5%318%10%166.7% 81%5%333.3% 515%70%71.4%
MOBILE
2016 METRO - SOV SOS
BONUS: DIGITAL- -
#1
#2
#3
47% METRO
36%11%
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