스카이라이프 : 우리가족의 커뮤니케이션
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Transcript of 스카이라이프 : 우리가족의 커뮤니케이션
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: 0297050 0298029
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Contents 1. 2. 3. 4.
II. SWOT 1. SWOT 2.
III. 1. 2. Target Audience 3.
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I. 1. 2. 3. 4.
, , TV !
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: Cable TV I. 1. 2. 3. 4.
!1. TV 74%
2. 2005
3.
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? I. 1. 2. 3. 4.
2002 3 3 . 160 ,
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1. : 2. : sky choice)-> 3. : , KTF Fimm ) 4. 160 5.
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TV ? I. 1. 2. 3. 4.
1 a. Cocoon -PC () (Cocoon:) - '' " "
b. TV ( ) TV
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1 I. 1. 2. 3. 4.
2a.
:, : . . 2003
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2 I. 1. 2. 3. 4.
2a.
:, : . . 2003
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3 I. 1. 2. 3. 4.
2a.
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4 I. 1. 2. 3. 4.
2b.
-> , . 68%24.4%Sky On 7.6% 4.8%
:, : . . 2003
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5 I. 1. 2. 3. 4.
2c.
-> 50.8%, 10.4% , .[1]
:, : . . 2003 needs .
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Strength II.SWOT 1. SWOT 2. SWOT 1.
2. , WeaknessOpportunityThreat1. ( )2. 97%
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II.SWOT 1. SWOT 2. 1 TV .
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3. ., .
( TV ,, ) .
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II.SWOT 1. SWOT 2. 2
, , ?????
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III. 1. 2. Target 3.
2006 250 1. .
2. .
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Target Audience III. 1. 2. Target 3.
Target 1
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Target Audience III. 1. 2. Target 3.
Target 2
1 2 . . TV . . , . . , . . .
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III. 1. 2. Target 3.
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III. 1. 2. Target 3.
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(Sky Choice, Sky Touch) (, ) ( Fimm , , )
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III. 1. 2. Target 3.
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->Benefit : .->Promise&Support .1. , .2. , .