风险感知影响投保行为吗? 基于理论与研究方法的探讨
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Transcript of 风险感知影响投保行为吗? 基于理论与研究方法的探讨
Does Risk Perception Affect Insurance Decision? Theoretical and Methodological Perspectives
TIAN Ling YAO Peng*
Siegrist and Gutscher,2006;Lindell and Hwang,2008; Thieken et al.2007
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(Dash et al. 2007; Terpstra et al. 2008; Perry et al. 2008)
(Lindell et al. 2000; Mileti et al. 1997)
Kunreuther et al.2009
Botzen et al. (2012)
expectancy-valence
TRAbehavioral intentionsattitudes toward behaviorssubjective normsTPBTRAperceived behavioral controlRogers1983Protection Motivation Theory (PMT)EVEVPMT
PMTPMTPADMLindell& Perry, 1992,2004,2012)protective action decision model (PADM)
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Fishbein et al. 1975(French and Raven, 1959)
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Terpstra et al.20121H12aH2a2bH2b2cH2c3H34H45aH5a5bH5b6H6
15 A.____B.A. B. C. D. E. F.A. B.A. B. C.
15 15A. B.A.____ B.15 151515 15 15 15 15 15 15A.B.C.D.E.15 /15 15 15 15
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1PADM
2PADM