1. 1. .
2. 2. 2011 , , , 23 ( ), (MoMa). , , .
3. 3. American Type Founders OCR-A (1966) Wim Crouwel New Alphabet (1967) Matthew Carter Bell Centennial (197678) Matthew Carter ITC Galliard (1978) Erik Spiekermann FF Meta (19841991) Zuzana Licko Oakland (1985) Jeffery Keedy Keedy Sans (1991) Erik van Blokland and Just van Rossum FF Beowolf (1990) Barry Deck Template Gothic (1990) P. Scott Makela Dead History (1990) Jonathan Hoefler HTF Didot (1991) Neville Brody FF Blur (1992) Jonathan Barnbrook Mason (1992) Matthew Carter Mantinia (1993) Tobias Frere-Jones Interstate (199395) Matthew Carter Big Caslon (1994) Albert-Jan Pool FF DIN (1995) Matthew Carter Walker (1995) Matthew Carter Verdana (1996) Jonathan Hoefler and Tobias Frere-Jones Mercury (1996) Matthew Carter Miller (1997) Jonathan Hoefler & Tobias Frere-Jones Retina (1999) Jonathan Hoefler & Tobias Frere-Jones Gotham (2000)
4. 4. XVXVI . . , , . . . - 1806 . . . -, , , . . . 20- . , , , . ( : , ; , .)
5. 5. . . . , 1941 : ( ) , . .
6. 6. INTRODUCTION / ,
7. 7. () / Uppercase / Lowercase / Italic / Oblique
8. 8. Stem / Serif / , - Drop / , . Terminal / Hairline / Stress / - , Crossbar / Ascenders (), descenders (). , Overhang / - . . Descending elements , ,
9. 9. , , , , > ,
10. 10. , , - , - , , Ho nc
11. 11. - . - , , - . - , - .
12. 12. 1. ( ) 2. 3. ( ) 1. , 2. , 3. - 1. 2. () 3. 4. 5. 1. 2. 3. Aa Aa Aa Aa Aa Aa Aa
13. 13. SERIFS /
14. 14. 1. ( ), XVXVIII : , , , , . Jenson Classico
15. 15. 2. , XVIII . : , , , , . Baskerville AGMRTaceghop
16. 16. 3. ( ), XVIII XX . : , , , , . Bodoni AGMRTaceghop
17. 17. SLAB-SERIFS / ,
18. 18. 1. , (, ), 1 . XIX . , : - , , - , . Clarendon
19. 19. 2. , , 2 . XX . , , , . ITC Officina Serif AGMRTaceghop
20. 20. 3. , 2 . XX . , .( - .) Oksana
21. 21. SANS SERIFS / ,
22. 22. 1. , 1 . XIX . , , , - . Franklin Gothic AGMRTaceghop
23. 23. 2. () , . XX . : , - , , , - , - . Helvetica AGMRTaceghop
24. 24. 3. ( ) , 2 . XX . : , - , . - : , . Leksa Sans AGMRTaceghop
25. 25. 4. , 1 . XX . , -, - . , - . Futura AGMRTaceghop
26. 26. DISPLAY FACES / , (), , , , .
27. 27. 1. - : - ; - , (, ). Fedr Sans Display ABCabc Saphir Cloister Initials Drunk
28. 28. 2. / . - (- ), (- - ) ( - ). Zapfino Mommie ITC Benguiat Gothic Pexico Micro
29. 29. 3. , - . , , , - , . Und4 Mas dAsil FF Fudoni Calcite
30. 30. TRENDS /
31. 31. Volkswagen
32. 32.
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35. 35. , . , , . Karen Cheng Designing type
36. 36. !