같은 유저수, 다른 수익? 모바일 앱의 수익을 높이는 방법
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Transcript of 같은 유저수, 다른 수익? 모바일 앱의 수익을 높이는 방법
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스마트하게 돈벌기with AdMob and Google Analytics
최시영
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Helping you grow faster
1. Smarter monetization
2. Tools to scale
3. Easy ad integration
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Customers growing with AdMob
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Zabob Studio
Mobirix Wego Interactive
SUD inc.Smart Tools
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What’s driving in-app ads?
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Committed to cross platform
650K apps
Equal growth on Android and iOS
200bn ad requests/month
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Mobile in-app ads set to grow
3.2x
between 2014-18
In many key markets, advertising is now
50%of total app revenue
above
Source: App Annie/IDC, April 2015
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90% of apps downloaded today are free
2012
64b
Source: Gartner
2013
102.1b
2014
138.8b
2015
179.6b
2016
224.8b
2017
268.7b
Free
Paid
Estimated mobile app downloads worldwide (billions)
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of mobile gamers spend in apps
only
Source: Swrve, Jan 2014
.5%1
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Average in-game spending by country
Source: Google & Parks Associates
US
$10
UK
$11.50
Korea
$23
China
$7.75
Japan
$24
Smartphone ($) last 30 days
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Better user experiences
Native Ads Lightbox Ads TrueView Video Ads
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$62bn by 2017
Source: VisionMobile, Dec 2014
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How can you monetize better?
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1Mnew apps
Source: appFigures, Jan 2015
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1,128k
W. Europe & Israel
330kMEA
500k
E. Europe Russia
975kEast Asia
750k
South Asia
70kOceania
230k
South America
North America
1,513k
Source: VisionMobile, Dec 2014
5.5M developers
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8Mdevelopers by 2017
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1. Realize the full value of each user
users who are likely to spend on IAP
users who share on social media
users whoclick on adsAd
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of developers are using any kind of analytics solution
Source: VisionMobile, 2014
21%only
2. Use mobile app analytics
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Don't be a data dragon!
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Engagement by in-app ad formats
3.Maximize ad yield
Source: Google Internal, May 2015
TrueView Interstitials Banner
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Not using interstitials Using interstitials
20% increase
AdMob developers who use interstitials earn 20% more revenue than those who don't
Source: Google Internal, May 2015
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Networks perform differently
$2.75
$2.25
$1.75
$1.25
$0.75
$0.25Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$3.25
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How you can grow with AdMob
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Building the best app monetization platform
Tools to Scale
Smart Monetization
Easy AdIntegration
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Smart Monetization
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데이터 수집 &분석 도구
데이터 확보를 위한초기 트래픽
A/B 테스팅이 가능한분석 담당 및 시스템
마케팅팀과 개발팀의 협업
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AdMob: an audience-aware platform
Video AdAdMob Ad
IAP Transaction
Directly Sold Ad
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In-app purchase house adsBuyer Buyer Buyer IAP ads
Regular ads
Regular ads
non-paying
non-paying
non-paying
non-paying
non-paying
non-paying
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Yes
Users Product Action
Try #1
Try #2
IAP offer wall145K impressions
Targeting Monetization Result
$107Conversion
$0.74 per 1000 impressions
Likelyspender ?
IAP offer wall6K impressions
Interstitial network ad139K impressions
None(Arbitrary sampling)
No
6 daysworth*
4 daysworth*
$140Conversion
$23.88 per 1000 impressions
$587Conversion
$4.22 per 1000 impression
Upside
* Korean developer trial** AdMob Interstitial inventory Korea
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Mobile app analytics in AdMob
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Custom audience targeting
Casual Users Highly-Engaged Users
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InterstitialVideo
Banner
RewardBased
Mediation
Coming soon
Monetize smarter with AdMob mediation
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AdMob now mediates 40 ad networks
25 40in 2014
in 2015
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Ad Network 3 $$
Ad Network 1
Ad Network 2
Ad Network 4
Ad Network 5
Ad Network 6
$
$
$
$
$
Ad Network 3 $$
Winning Ad
Ad network optimization
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Tools to Scale
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Millions of advertisers
through AdWords
Access to DoubleClick Ad Exchange
All run in a real-time auction
Scale with global ad demand
1400 certified ad networks and 400 DSPs
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Trivia Crack has over 150m users globally
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AdMob Reservations
Deliver based on clicks/imp goals
Pace the campaign
Empower sales teams
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Design AdMob-ready HTML5 ads
Google Web Designer
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Easy Ad Integration
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Ad formats: Native ads
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Introducing the native ads express beta
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7/1/2014 10/1/2014 1/1/2015 4/1/2015
Growth of AdMob Interstitial ImpressionsShare of interstitial impressions in the AdMob network
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Integrating AdMob into your app
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Conclusion
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Committed to helping you grow and be successful
Tools to Scale
Smart Monetization
Easy AdIntegration
google.com/admob
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제품 업데이트에 대해 더 알아보시려면...
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최시영@syseanchoi
감사합니다.질문 있으세요?