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Transcript of האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך
IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE
Unlock Mobile Video Potential
IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE
By Alon Tzipory
Helping Organization to Manage Their Digital Presence
Meeting the Needs of Hyper-connected World
Online Mobile Social
The Mobile Market – What recession?
Physical goods sales via Mobile will be 30% of E-tail by 2017.
Mobile ad spending totaled $3.3 billion in 2011.
Mobile searches have increased 4x in last 12 months. For many items, 1 in 7 searches is now sent from a mobile device.
71% of mobile searches begin when users are
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Worldwide mobile payment transactions will increase
fourfold within 5 years to
reach $1.3 Trn by 2017 –Juniper Research 2012
Revenues from Mobile search & discovery will
reach $15 billion by 2017 – x 4 the 2012 forecast
There are 200 million mobile video playbacks on YouTube every day.
begin when users are following up on TV, online of print advertisement.
Mobile Monetization Opportunity
/gomobilitybit.ly : י מהנייד/כנס? ת לעשות משהו במקביל/חייב
Mobile e-Commerce GrowthMobile @ 8% of USA eCommerce & Helping Accelerate Growth
/gomobilitybit.ly: י מהנייד/כנס? סטטיסטיקות משעממות אותך
Mobile Video ExplosionOn-boarding 17MM New Users in 7 Days!
reach.llnw.com: י מהנייד/כנס? ת לעשות משהו במקביל/חייב
Video Drives Down Purchase Path – B2BWhat Executives do after they watch a business related video?
/gomobilitybit.ly: אבל אם מוכרחים לבדוק את הנייד! לזה כדאי להקשיב
Video Drives Down Purchase Path – B2CWhat consumers do after they watch a product or service related video?
/gomobilitybit.ly: אבל אם מוכרחים לבדוק את הנייד! לזה כדאי להקשיב
Information by Google
The Shift Toward a Mobile VideoMobile Video has become a critical part of the Marketing Mix
Mobile Video – Unlock The Potential Using mobile video by media and non-media organizations
• Run In-app & In-Stream Ads
• Run non-linear Ads
• Subscription models
• Communicate PR Videos• Communicate PR Videos
• Promote e-commerce sells
• Generate leads
• Drive shoppers to nearest store
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SO, WHAT ARE THE PROBLEMS?
The Mobile Market – Fragmented2500 Different Mobile Devices. Focus on iOS and Android
The Complexity of Video & Mobile Video Workflow
The Mobile Market – Integrated?Too much Time. Too Complicated
WHAT DO WE NEED THEN?
Leveraging Mobile: Delivering Content Anywhere
• Intelligent Detection: Automated device detection for targeted content delivery.
• Rich Media Support: Master content format that enables automated format conversion based on
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conversion based on device.
• Mobile Monetization Support: In-app, pre-roll, post-roll, PPV, Subscription
• Analytics: Detail user reports and integration capability.
Platform Scale & ReachWorld-wide Reach and Scale, Including ISRAEL
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Adaptive Intelligence Technologies
Mobility Platform AdoptionWorld-wide Success!
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Live Show
~4 months 24x7
Season & Final
Live and On-Demand
Live Music
24x7x365 Live
Leading Events in Israel
Multiple Streams
Sustained dozen of Thousands of viewers
Live and On-Demand
Peaked at few
thousands during
event
24x7x365 Live
Streaming
Thousands of viewers
Live from the field
5 days, 5 Streams
Beauty City 2010
Live and On-Demand
Live Sport
Everyday Stream
Leading Events in Israel
Different Cities and locations
To PC and Mobile
Live and On-Demand
End-to-end: video
acquisition, encoding
and publishing
Content Management
& Edition
Everyday Stream
Ready
Unplanned Peaks
REACH VideoAny Device! Any Format! Future Support
Limelight REACHPublishing
System
1
<Universal URL> 3
21 Publish video in a single high-resolution file with the
publishing system you already have.
2 Limelight REACH adapts publisher’s video for optimal
playback on target devices and generates a Universal
URL.
3
Make publisher’s video available through a Universal
URL in publisher's mobile application or web page.
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6
Limelight REACH
4
5
4 Users on a broad range of devices visit publisher’s mobile
application or web page and request publisher's video.
5 Limelight REACH detects which device sent the request.
6 Limelight REACH delivers a version of publisher’s video best-
suited to the capabilities of the requesting device.
REACH Ads
CDN REACH Ads Ad Server
Request context Ad call
Ad insertion Ad selection
Content request
Media content
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Ad insertion Ad selectionMedia content
with ad
• Traffic with DoubleClick DART, 24/7 OAS, Microsoft Atlas, Freewheel
• Publish ad creative in any video format
• Target, report, and forecast mobile inventory
• Integrate reports with external systems like Omniture (Analytics)
REACH Interactive
Pre-roll Video Ad User Driven Option On Landing page
• Un-skippable ad
• User prompted to tap
video while ad is playing
• User is given the option of
opening the landing page
• Labels for the prompts are
configurable per ad
• An ad-specific landing
page is displayed in-app
• Video playback resumes
once the user leaves
landing page
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Content Management
Upload and organize your video content using our
intuitive browser-based management tools.
Publishing
Players
Build players that require no download and match the
look and feel of your website.
Analytics
Video PlatformManage Live and On-
demand Video and Audio
Publishing
Control who can see and where your video
content is available by setting rules for syndication
and viral marketing.
Search
Provide your users with the best searching
technology available, the ability to 'search inside'
a video.
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Analytics
Fine-tune your video delivery by analyzing metrics
and usage reports with the most comprehensive
analytics tools available.
Mobile
Provide your video content to those ‘on-the-go’
with easy-to-use publishing tools for mobile
delivery.
http://bit.ly/golvp! דמו וחשבון התנסות חינם
IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE
Thank You!
IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE
Alon Tzipory
054 – 455 8530