제 28 회 제일기획 대학생 광고대상
description
Transcript of 제 28 회 제일기획 대학생 광고대상
-
28 PT02-00791 , REFRESHMENT BTL
-
28 CONTENTS
-
& & CONTENTS01. (: ) 03 04 05 06 2003 1400 , 2004 1600 , 2005 2000 2006 [061227/ ] (: /2006 ) 1100 200 , 150 , , 540 [06 818/ ] 1
-
& & CONTENTS01. BR & (: %) 1985 99% 1 42% 1 , NO.1 [BR, / N: 2029 100] , 1 BR (: ) 2005 , / [06818/ ]
-
& & CONTENTS01. 1._Q. BR ? 2._Q. BR BR _ [N: 2029 100/] _ ,
-
& & CONTENTS01. / / / / ( , ,, ) () BR , , CJ , [06 818/ ]
-
& & CONTENTS02. & ControllableUnontrollableLong-term threaten (,) Short-termthreaten
-
&& CONTENTS03. & 10 20 30 40 50 20~29
-
& & CONTENTS04. _(1) _(1) Dream : (Dream Society) : ,
-
& & CONTENTS04. _(2) _(2) 2418612, () ( )[2029 30 ] , ()(),,
-
& & CONTENTS04. _(3) _(3) OSMU [_ / *OSMU-One Source Multi Use] OSMU 1. - - KTF - 2. _ , , ,
-
& & CONTENTS04. []1 , 2 3
-
& & CONTENTS04. ? _ , - 1 - 1988 1 - FunCalmHistoricalUnhistorical
-
& & CONTENTS04. ? _ , Fun 31
-
& & CONTENTS04. ? _ 1. (,,)2. , 3. (, TV)4. (,)5.( , ) FGI
-
& & CONTENTS04. , ,
-
& & CONTENTS05. 7 , 100 , 100 ... [20 5 FGI + MBC ]
-
& & CONTENTS05. BTL
-
& & CONTENTS05. - , , , : , , 20 YES, NO 31 31
-
??31: 31 , !! , (,) , 12 , 3 4 , ,
-
& & CONTENTS05. - () : &
: _ - ,
-
& & CONTENTS05. - , 3 (TGI Friday, ) -
-
& & CONTENTS05. UCC - UCC UCC _ UCC , 10 UCC UCC 3 , 1 2006 10.20 UCC : UCC, UCC, UCC , DAUM UCC ... ?!
-
& & CONTENTS05. - 310 , , 1 5 5 , : ( , ) ( )
-
& & CONTENTS05. - , : , : ,
-
& & CONTENTS05. - - , () : 31 - , , : SM3, ,
-
& & CONTENTS05. - , _ , 1000 1000 - , , _ 30 5 5
-
& & CONTENTS05. 11 BTL
-
& & CONTENTS05.
-
28