baystateparentfiles....22 West Street • Millbury, MA 01527 • 508-865-7070 x210...

Voted Best Parenting Publication in North America 2012

baystateparentMassachusetts’ Premier Magazine for Families Since 1996

2014 Media Kit

12 Reasons to Market your Business with

Education: Pre K-College & Camps

Health, Wellness& Camps

The Camp Issue Home, Garden & Camps

Celebrations & Camps Summer Guide, Day Trips & Camps

The Baby Issue Back To School

Arts, Extracurriculars & Back To School

Think Pink, Special Needs & Halloween

Food, Cooking & The Holidays

The Holidays& A New You

Mark your calendar now!To advertise contact Regina Stillings at [email protected]

or call 508-865-7070 x 210

baystateparent

great

May is June is July is August is

January is February is March is April is

September is October is November is December is

22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com

baystateparent

THEULTIMATEINTARGETMARKETINGOur readers are 90% female; 79% are between 25-44 years old.

They are affluent, well educated and active.

baystateparent

• 68% of our readers earn $50,000 or more per year. (national average = 60%) 29% earn over $100,000!

• 89% of our readers have some college education or degree.• 57% of our readers spend 30 minutes or more reading a typical issue. (national average = 48%)

Our incredible readership even outpaces the national averages

for parenting publications.

91% of our readers use baystateparent

to make purchasing decisions.

Can you afford not to be seen in baystateparent?

Our readers’ children are involved in:

•Team Sports 60%• Swimming 46%

• Music 28%• Dance 26%

• Gymnastics 28%• After-School Care 18%

• Martial Arts 19%

To learn more about the incredible readership behind Massachusetts’ Premier Magazine for Familes, contact:

Our readers’ children are:• Under 2 years 20%

• 2-4 years 45%• 5-9 years 55%

• 10-12 years 22%• 13 years or older 14%

• 62% will send their children to at least one camp• 78% are either enrolled or considering an

independent or private schoolSource: Readex Research 2009 PPA Survey

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Fairhaven

Mattapoisett

• Roche Bros• McDonald's• Shaws• Stop & Shop• CVS• Boston Children’s Museum• Finagle A Bagel

• Hannaford• Toys R Us• St. Vincent Hospital• UMass Medical• YMCA & YWCA• Whole Foods• Child Care Centers• Libraries

• Doctors & Dentist Offices• Health Care Facilities• Malls• Restaurants• Retail Stores• Schools

Prominent Displays At

Bonus distribution of 15,000+ copies annually

at local events such as family expos,

KidsFest at Wachusett Mountain

and many more.

FREE

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baystateparentMassachusetts’ Premier Magazine For Families Since 1996

Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008, 2010 and 2012

AGGRESSIONAND AUTISM:ONE CHILD’SJOURNEY

Giving Thanks This Holiday Season A DORCHESTERFAMILY HEALS AFTER BOSTON MARATHON

BUILD YOUR OWNHARVEST TABLEAT THIS UNIqUE VERMONT ExpERIENCE

TWIN MOMSMAKE TURNING 40 COUNT

Holden’s Triple Threat Has Broadway

Dreams

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ActonArlingtonAshlandAttleboroAuburnAvonAyerBellinghamBelmontBerlinBoltonBostonBoxboroughBrocktonBrooklineBurlingtonCantonCharltonChelmsfordClintonCohassetConcordDedhamDoverDudleyDuxburyFitchburgFoxboroughFramingham

FranklinGardnerGraftonGrotonHalifaxHanoverHansonHarvardHinghamHoldenHollistonHopedaleHopkintonHudsonLancasterLeicesterLeominsterLexingtonLincolnLittletonLunenburgMansfield MarlboroMarshfieldMaynardMedfieldMedwayMendonMilford

MillburyMillisN. EastonNatickNeedhamNewtonNorthboroNorthbridgeNortonNorwellNorwoodOxfordPaxtonPembrokePlainvillePlymouthPrincetonQuincyRandolphReadingRocklandScituateSharonShirleyShrewsburySouthboroSouthbridgeSpencerSterling

StoughtonStowSturbridgeSudburySuttonTownsendUptonUxbridgeWalpoleWalthamWatertownWaylandWebsterWellesleyWest BoylstonWest BridgewaterWestboroughWestminsterWest RoxburyWestonWestwoodWeymouthWhitinsvilleWhitmanWoburnWorcesterWrentham

Reach Your Market

More than 40,000 copies every month reaching more than 100,000 parents!

is now available at more than 1,000 locations across more than

200 cities and towns!We are truly Massachusetts' Premier

Magazine for Families.

baystateparent


baystateparent

Massachusetts’ Premier Magazine for Families

baystateparent22 West Street • Millbury, MA 01527 • 508-865-7070 x210

[email protected] • www.baystateparent.com • campguide.baystateparent.com

AD RATESFull PageJunior Page1/2 Page1/4 Page1/8 PageParty Pages

10-12 x*$1,125.

937.750.413.300.

95.

6-9 x*$1,200.

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*Within 12 months **Within 6 months

AD SIZESFull Page (4 Col) ..............9 X 10.75Junior Page (3 Col) ..............6.7 X 81/2H (4 Col) ......................9 X 5.231/2V (2 Col) .............4.375 X 10.751/4H (4 Col) ........................9 X 2.51/4V (2 Col) ...............4.375 X 5.231/8H (2 Col) .................4.375 X 2.51/8V (1 Col) ...............2.065 X 5.23Party Pages (Single) ........1.9 X 2.25

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opportunity:

DEADLINESSpace reservation by the 10th.If we’re creating your ad, all elements due by the 12th.Camera ready ads and final approval due by the 15th.

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PLACEMENTBack cover: +25%.Inside front and inside back covers: +20%.Specific placements: +15%.

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Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008 and 2010

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baystateparentMassachusetts’ Premier Magazine For Families Since 1996

FRAMINGHAM MOMFIGHTS FOR HER FAMILY

HENNA ART EMPOWERS CANCER SURVIVORS

HOW A LOCAL MOM HER WEIGHT LOSS SERIOUSLY

HALLOWEEN COSTUMES FOR A CAUSE

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Massachusetts’ Premier Magazine For Families Since 1996

FRAMINGHAM MOMFIGHTS FOR HER FAMILY

HENNA ART EMPOWERS CANCER SURVIVORS

HOW A LOCAL MOM TAKES HER WEIGHT LOSS SERIOUSLY

HALLOWEEN COSTUMES FOR A CAUSE

FRIGHTENINGFINGER FOODSand more!

AUTUMN FAIRSAND FESTIVALSGUIDE

Women’s Health

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. 20

12baystateparentMassachusetts’ Premier Magazine For Families Since 1996

SHOW STOPPER!Over 100 Theatre and Music Events

CLINTON MOMRocks It On“The Voice”

BARRY MANILOWBrings A Musical GiftTo Central Massachusetts

DEALING WITH TEENS:The Battle Of The Imaginary Bulge

REACHINGNEW HEIGHTSTwo Local Girls Dream Big

BULLYINGFrom All Sides

arts andEXTRACURRICULARS

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Voted Best Parenting Publication in North America

2004, 2006, 2007, 2008 and 2010

AU

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Massachusetts’ Premier Magazine For Families

Since 1996

BACKTO SCHOOLSCHOOLSICAL STYLES

MALL CRAWL

THE ABCs OF JOB SHARINGIt Starts in Kindergarten!

BOARDING SCHOOLOR BUST

ART, SCIENCE AND HISTORY SEE IT ALLIN SPRINGFIELD

BARRE-HOPPING MOMSThey’re HipAnd Healthy

GET YOUR SEA LEGSOn A Cruise Out Of Boston

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EDITORIALCALENDAR20142014 Monthly Features Include:

For Questions or Story Ideas, Contact Editor Jennifer Lucarelli [email protected] calendar is subject to change.

baystateparent

January:

February:

March:

April:

May:

June:

July:

August:

September:

October:

November:

December:

Education: Pre K-College& CampsHealth, Wellness & Camps

The Camp Issue

Home, Garden & Camps

Celebrations & Camps

Summer Guide, Day Trips & Camps

The Baby Issue

Back to School

Arts, Extracurriculars & Back to SchoolThink Pink, Special Needs & HalloweenFood, Cooking & The Holidays

The Holidays & A New You

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Each month, baystateparent features the following editorial pieces.

Junk Drawers: a little of this, a little of that on the people, products and places of Massachusetts.

Adoption: our award-winning section includes, a “Finally, Forever” feature story, Circle of Friends adoption events and monthly foster child.

Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens.

Captured: a roundup of reader submitted photos that focus on a monthly theme.

Let’s Roll: Daytrips, Staycations and other family adventures throughout New England and beyond.

Take 8: interviews with local movers and shakers that are shaping the lives of children.

Oh, the Places You’ll Go: award-winning and comprehensive calen-dar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events.

Something Special: baystateparent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as arts, baby and daytrips. Baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear and beyond.

DEADLINESANDSPECIFICATIONS

CHANGES• Remote ad requiring any changes must be resubmitted by the agency or customer.

SIZING• All ad sizes (electronic or hard copy) must match size(s) booked.

RESOLUTIONS• Halftone Line Screen: 85 lip• Photo Resolution: 200 dpi• Line Art Resolution: 600 dpi

COLOR• All spot colors must be built in cyan (unless otherwise noted),while all four-color ads must be built in CMYK.

PLATFORM• All ads will be processed on a Macintosh platform.

ACCEPTED FILE TYPESPDF• Must be created with Adobe Acrobat Distiller.• PDFs created with Adobe PDF Writer or Adobe Photoshop are not usable.• Fonts must be embedded.• Color components must be converted to CMYK values.• Color ads must be complete files - not multi-plate separations.

InDesign CS4

EPS/JPG/TIF/PSD/AI• Should be created with Adobe Photoshop, Adobe Illustrator, or Adobe Acrobat.• Resolution: Color/Greyscale: - 170 dpi, Line art - 600 dpi• JPEG & TIF files from digital cameras are acceptable.• Text in Illustrator files must be converted to outlines• Color files should be in CMYK mode or use CMYK values.

Microsoft Word (Doc)• Accepted for text only.• Complete ads cannot be used and will be recreated in InDesign.

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baystateparent

Ad SizesWIDTH & HEIGHT

(in inches)

Ad Deadlines

IssueJanuary

FebruaryMarch

AprilMayJuneJuly

AugustSeptember

October NovemberDecember

January 2015

Space Reservations/Ad Material

December 12January 14February 12March 13April 14May 13June 13July 14August 14September 12October 13November 13December 12

1/4 V

1/4 H

1/2 V9 X 10.756.7 X 84.375 X10.759 X 5.234.375 X 5.239 X 2.502.065 X 5.234.375 X 2.5

1.9 X 2.25

Full Page Junior1/2 V1/2 H1/4 V1/4 H1/8 V1/8 H

Party Planner

JR.

1/2 H

1/8 H

1/8 H

1/8 V1/8 V


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12:00 Deadline

to find a copy nearest you, go to www.baystateparent.com

to advertise call regina stillings at508-865-7070 x210or email her [email protected]

voted the BEST

parenting publication in north america

not once, not twice, but three times in 2012by

bellinipics.com

tessjphotography.com

AWARDSThe Local Media Association is a non-profit, professional trade association serving surburban and community newspapers from around the country and Canada.

baystateparent won 18 editorial and design awards in 2012 from the Parent Media Association, a national trade association ofregional parenting publications from across America.

In 2012, baystateparent won 16 design and editorial awards, including General Excellence in Advertising and Design, from the New England Newspaper & Press Association (NENPA), a professional trade organization for newspapers in the six New England states including Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island.

baystateparentfiles....22 West Street • Millbury, MA 01527 • 508-865-7070 x210...

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