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1 http://twinklemagazine.nl/achtergronden/2010/03/gat-in-de-markt-als-n-win/index.xml. Geraadpleegd op 30 januari 2012

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Sterktes

! Uniek product ! Computervaardig ! Lage lonen ! Transparantie binnen de

organisatie ! Kwintet luistert naar de klant

Zwaktes ! Weinig financiële middelen ! Geen naamsbekendheid ! Klein netwerk ! Beperkte middelen voor

distributie ! Gebrek aan ervaring

15

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2 http://mens-en-gezondheid.infonu.nl/gezonde-voeding/51573-waarom-goede-voeding-zo-belangrijk-is.html Geraadpleegd op 30 januari 2012 3 http://gemeente.groningen.nl/b-w-besluiten/mogelijk-scholen-dicht-in-stad-door.html. Geraadpleegd op 30 januari 2012 4 http://www.ictenonderwijs.nl/Vives-artikel%207.htm. Geraadpleegd op 30 januari 2012

16

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17

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"#$%&'&!L+-!?1%?>22'%&$':112*''-!L1'.'%!$%!''%!/',9'%&!:+%!*'!'*>?+&$':'!/0'--'%9+2.&4!"#$%&'&!2$?K&!L$?K!%+9'-$).!10!G+/$//?K1-'%!'%!10!1>*'2/!9'&!.$%*'2'%!9'&!''%!-''O&$)*!:+%!g!&l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g!&l9!EI!)++2!'%!K'&!.#$%&'&!.++2&/0'-!L+-!10!K>%!,'2$?K&!L$)%4!"#$%&'&!9++.&!*>/!11.!,'G2>$.!:+%!*'91,2+O$/?K'!/',9'%&+&$'4!!J2!L$)%!&','%#112*$,!/0'?$+-'!-'/021,2+99+;/!$%!K'&!G+/$/1%*'2#$)/!19!.$%*'2'%!G'#>/&!&'!9+.'%!:+%!,'L1%*'!:1'*$%,b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

5 http://www.rijksoverheid.nl/onderwerpen/voeding/gezonde-voeding. Geraadpleegd op 30 januari 2012

18

C+%,'L$'%!"#$%&'&!G'0'2.&'!G'/?K$..$%,!K''O&!1:'2!.+0$&++-!'%!021*>?&$'?+0+?$&'$&(!$/!,'?1%?'%&2''2*'!9+2.'&$%,!*'!G'/&'!/',9'%&+&$'/&2+&',$'!:112!*'!1%*'2%'9$%,4!!!N'!1%*'2%'9$%,!L+-!?1%?>22'%&$':112*'-'%!G'K+-'%(!*112*+&!L$)!''%!>%$'.!021*>?&!:'2.10'%4!<'&!$/!$%%1:+&$'O(!19*+&!K'&!/0'-!''%!.++2&!'P&2+!K''O&!$%!:'2,'-$).$%,!9'&!.#+2&'&4!N++2%++/&!$/!K'&!/0'-!-''2L++94!<'&!$/!*>/!''%!&1&++-!:'2%$'>#'%*!021*>?&!:112!*'!9+2.&4!!N'!?1%?>22'%&$'+%+-A/'!$%!K'&!:$)O.2+?K&'%91*'-!:+%!712&'2!X&1'-$?K&$%,V!L$'!:1-,'%*'!0+,$%+YV!!!!!!!!!!!!!!!!!!!!!!!LC0556!?A=!<'&!:$)O.2+?K&'%91*'-!:+%!712&'2(!,'/0'?$O$?''2*!:112!"#$%&'&4! !

Onderhandelingspositie kopers

Basisscholen veel groter dan Kwintet

Onderhandelingspositie leveranciers

Geen machtige leveranciers

Dreiging van toetreders

Geen kapitaalvereisten

Substitutie dreiging Veel vergelijkbare producten Concurrentie heeft betere prijs/kwaliteit verhouding

Interne rivaliteit

19

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R%*'2K+%*'-$%,/01/$&$'!-':'2+%?$'2/!"#$%&'&!K''O&!&'!9+.'%!9'&!kk%!-':'2+%?$'2(!%+9'-$).!@454D4!510A/K10m!"#$%&'&!K''O&!*'!.'>L'!>$&!''%!,211&!%'&#'2.!:+%!G'*2$):'%!*$'!.++2&/0'--'%!021*>?'2'%4!\1?K&!@454D4!510A/K10m!L$)%!02$)L'%!*>/*+%$,!:'2K1,'%!*+&!K'&!&'!%+*'-$,!>$&0+.&!:112!"#$%&'&(!*+%!L$)%!'2!,'%1',!+-&'2%+&$':'%g4!<'&!$/!'?K&'2!G'-+%,2$).!:112!"#$%&'&!19!''%!,'L1%*'!2'-+&$'!&'!1%*'2K1>*'%!9'&!*'!-':'2+%?$'2(!++%,'L$'%!*'L'!*'!1%*'2%'9$%,!:112L$'&!:+%!K'&!021*>?&4!

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

6 http://www.drukkerijgroningen.nl/. Geraadpleegd op 30 januari 2012

20

?A>! $1!2.6F13C/0C/436521/31/!!721*>?&!<'&!021*>?&!*+&!"#$%&'&!-':'2&!$/!''%!.++2&/0'-(!$%!*'!:129!:+%!''%!.#$%&'&!X''%!.#+2&'&!9'&!b!.++2&'%!$%!0-++&/!:+%!^Y4!N$&!.++2&/0'-!K''O&!+-/!*1'-!19!.$%*'2'%!9'&!''%!-''O&$)*!:+%!g!&l9!EI!)++2!10!''%!-'>.'!9+%$'2!9'&!,'L1%*'!:1'*$%,!G'L$,!&'!-+&'%!L$)%4!"#$%&'&!L+-!*'!.++2&/0'--'%!%$'&!L'-O!021*>?'2'%4!<'&!G'*2$)O!*+&!*++*#'2.'-$).!*'!021*>?&$'!:+%!*'!.++2&/0'--'%!:112!L$?K!%''9&!$/V!@454D4!?10A/K10m4!@454D4!?10A/K10m!$/!*'!/0$-!$%!K'&!$%.110021?'/4!!!72$)/!N'!1%*'2%'9$%,!:'2*$'%&!K++2!,'-*!9'&!K'&!:'2.10'%!:+%!K'&!.++2&/0'-!++%!G+/$//?K1-'%4!N'!02$)/!*$'!*'!1%*'2%'9$%,!:112!K'&!.++2&/0'-!:2++,&!$/!fEE(dI!0'2!/0'-!$%?->/$'O!G&#4!N'!.1/&'%!:+%!K'&!021*>?'2'%!:+%!''%!.++2&/0'-!L$)%!,'2++9*!10!fF(_!0'2!/0'-4!N'!2'-+&$'O!K1,'!.1/&02$)/!:112!*$&!021*>?&!1%&/&++&(!*112*+&!*'!1%*'2%'9$%,!''%!.-'$%'!10-+,'!-++&!021*>?'2'%4!J'%!%+*'2'!&1'-$?K&$%,!:+%!*'!&1&/&+%*.19$%,!:+%!*'L'!02$)L'%!$/!&'!:$%*'%!G$)!K'&!1%*'2*''-!WB$%+%?$''-;4!!7-++&/!X*$/&2$G>&$'Y!N'!1%*'2%'9$%,!K''O&!,''%!'$,'%!:'/&$,$%,4!8k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l!K11O*!0'2/1%''-/L+.'%(!E!K11O*!9+2.'&$%,(!H!9'*'#'2.'2!9+2.'&$%,(!E!K11O*!O$%+%?$T%(!E!9'*'#'2.'2!O$%+%?$T%(!E!K11O*!$%.110!'%!E!9'*'#'2.'2!$%.1104!!!<'&!$/!L''2!G'-+%,2$).!*+&!"#$%&'&!021O'//$1%+-$&'$&!2$?K&$%,!*'!19,':$%,!>$&/&2+-'%4!<'&!021*>?&!91'&!%+9'-$).!*112!9$**'-!:+%!91%*_&1&_91%*!++%!*'!.-+%&!#12*'%!,'G2+?K&4!!N'!10-'$*$%,/:'2'$/&'!19!$%!*$'%/&!:+%!*'!1%*'2%'9$%,!&'!#'2.'%!$/!9$%$9++-!\6R4!7'2/1%'%!9'&!''%!&2+$%$%,!$%!?199>%$?+&$':'!:++2*$,K'*'%!K'GG'%!''%!02'4!!! !

21

4.4 Levering van product/dienst

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22

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23

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24

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25

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45

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Omzet (verkoop) 400.00! Kosten van de inkopen 260.46! Brutowinst 139.54!

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Omzet (verkoop) 1,500.00! Kosten van de inkopen 781.50! Brutowinst 718.50!

Marketing- & Verkoopkosten -! Indirecte brutoloonkosten 128.00! Bankrekeningkosten 20.00! Overige indirecte kosten -! Totaal indirecte kosten 148.00!




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Omzet (verkoop) 2,500.00! Kosten van de inkopen 1,302.50! Brutowinst 1,197.50!

Marketing- & Verkoopkosten 200.00! Indirecte brutoloonkosten 960.00! Bankrekeningkosten -! Overige indirecte kosten -! Totaal indirecte kosten 1,160.00!




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Omzet (verkoop) 5,000.00! Kosten van de inkopen 3,126.00! Brutowinst 1,874.00!

Marketing- & Verkoopkosten -! Indirecte brutoloonkosten 640.00! Bankrekeningkosten -! Overige indirecte kosten -! Totaal indirecte kosten 640.00!

Resultaat voor belastingen 1,234.00!



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