© 2018 iCIMS Inc. All Rights Reserved.

2 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Social Recruiting DefinedSocial recruiting is when companies

and recruiters use social platforms

to source and recruit candidates

for employment.

1. Hiring Insights, 2015

Considering 74% of all users have

at least one active social media

account, it is clear that social recruiting

is a great way to reach a large

audience.

Social recruiting enables

organizations to attract and

engage eager job seekers

- connecting, educating and

inspiring people through

social networks. 1

3 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Table of Contents The Importance of Social Recruiting

Build a Strong (Social) Employer Brand

Utilize Today’s Top Recruiting Tools

Don’t Forget Google for Jobs

Encourage Staff Referrals & Make Social Distribution Easy

Enhance the Candidate Experience

Make Social Recruiting Part of Your Talent Acquisition Strategy

Google is a total

gamechanger !!!

4 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

The Importance of Social RecruitingIncrease access to a larger pool of talent with social recruiting. Are you prepared? 

Social recruiting has primarily been

utilized as a sourcing tool by recruiters,

however social media now serves as the

front lines of a brand’s marketing efforts.

A larger social recruiting strategy can

strengthen a company’s brand and kick

off a positive experience for consumer-

minded candidates.

2. Hiring Insights, 2016 | 3. LinkedIn, 2016

of job seekers use social media at least once a

month to learn more about potential employers 2

57%

43% of companies

reported that social professional networks

were their top source of quality hires 3

5 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Build a Strong (Social) Employer Brand Attract culture fits with your dynamic employer brand and use social to take it up a notch.

Company culture

General attitude towards company

Beliefs about the pay and benefits

A company’s employment brand influences the

perception and beliefs held by current employees

and potential job candidates, including:

By building a strong social employment brand you’ll attract the top talent that you want to work for your

company. On the flip-side, your social employment brand also serves as a way for candidates who might

not be a good fit to screen themselves out.

4, 5. Global Recruiting Trends for SMB, 2016

72% of recruiting leaders worldwide agreed that employer brand has a

significant impact on hiring.4

59% of recruiting leaders worldwide are investing more

in employer brand.5

Figure out what makes your company unique.

Keep your story consistent

across social channels .

Have your recruitment materials reflect your

company’s mission statement and story.

Tips:

6 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Utilize Today’s Top Recruiting Tools

6. Glassdoor, 2016

Today’s candidates

are looking for jobs on

social media. Are you connecting with them?

Don’t treat all social media outlets the same. It’s

important to tailor your content to both your

audience and the social network itself.

With an applicant tracking system (ATS) like iCIMS

Recruit, automate job postings to social media

networks and thousands of job boards to reach

more candidates with less administrative work.

LinkedIn Facebook Twitter Pinterest Instagram

Profiles Professional Personal Personal and professional

Personal Personal and professional

Ideal Character Length of Status Updates

140 40 140 200 125

Hashtag Performance

Medium Low High Medium High

Advantages Trusted by job seekers and recruiters

Most active social media network

Reach a diverse and massive audience quickly

Educate and inspire through imagery

Fastest-growing social media network

Disadvantages Passive candidates may not be active and therefore overlooked

With so much new content daily, it’s a challenge to be seen

Newsfeed moves fast – need to post daily to be seen

Users typically engage mostly for personal use

Newsfeed algorithm can negatively impact audience reach

45% of job seekers say they use their mobile device specifically to

search for jobs at least once a day.6

7 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Don’t Forget Google for Jobs

7. CareerBuilder, 2015

Why iCIMS’ partnership with Google is a total gamechanger for the modern day recruiter

As social networks like Facebook and Pinterest build

features to be more like the search engine giant

Google, continue to expect Google to roll out more

features. Now when candidates search for jobs on

Google, they can interact with an immersive search

experience that allows them to explore jobs from

across the web and refine their search to meet

their needs.

Through iCIMS’ partnership with Google, iCIMS will

further improve the candidate experience by making

it easier for job seekers to find and apply for jobs.

1. Salary details are more easily surfaced

2. A new “save” function that allows

continued access on any device

3. Added apply options for duplicate postings

4. More precise location filters

73% of candidates

start their

search in Google7

8 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

Encourage Staff Referrals & Make Social Distribution Easy

8,9. Global Talent Trends, 2015

Take the hassle out of manually posting jobs to social media sites. With intelligent publishing, schedule and automate employee-wide job postings to their social sites. 

Companies can expand their talent pool by 10x

by recruiting through their employees’ networks.8

Candidates are 46% more likely to accept InMails

when they’re connected to your employees.9

iCIMS makes it

possible to automatically

post job openings to

participating employees’

social profiles at a

frequency of their

choice.

9 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

10. ERE Daily, 2015 | 11. OpenMarket, 2016

Enhance the Candidate Experience The ubiquity of mobile devices

has taken over the ever-changing

world of recruitment. Empower

your candidates and improve their

experience at all touch points.

If your candidates are using social media to hunt for

jobs, it’s imperative your career portals are optimized

for mobile and social users.

Through iCIMS, candidates get a consistent, easy

career site experience regardless of what device

they’re using, with the ability to complete an

application through social media apply, Google

Drive, Dropbox, or OneDrive resume upload. 

Expand your mobile recruitment process by

providing candidates with the ability to apply with

a simple text from anywhere and live chat with

recruiters. With TextRecruit, an iCIMS company,

your organization can consolidate and manage

these consumer communication channels under

one platform.

Application rates drop by a

staggering 365% if an application

on a mobile device takes more than

15 minutes to complete10 

Over 83% of millennia

ls

polled say they ope

n a text

within 90 second

s of receiving it,

giving SMS a huge potential as an

effective communication to

ol.11

10 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

12. Business Finder, 2017

Make Social Recruiting Part of Your Talent Acquisition StrategyDominate the social recruiting landscape to win the war for talent.

Total Number of Active Users on Social Media Platforms

Recruiting is more complex and dynamic than ever

before. If your organization doesn’t have the best

tools available to implement these social recruiting

strategies, your candidate experience, and ultimately

your business, is at risk. Today’s candidates expect

a world-class, consumer-like experience when they

apply to jobs.

A best-of-breed recruitment solution will not

only help you deliver a world-class candidate

experience, it will also help centralize your recruiting

workflows and enable better collaboration within

the organization.

Facebook

WhatsApp

Messenger

WeChat

Instagram

Qzone

Weibo

Twitter

Pinterest

Snapchat

Vkontakte

0 400M 800M 1,200M 1,600M 2,000M

2,006M

1,300M

1,200M

938M

700M

632M

340M

328M

175M

166M

95M

Use a dedicated recruitment platform

to attract millions of qualified job

seekers through social.

11 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | The Social Recruiting Survival Guide

How İCIMS CAN HELPiCIMS is the leading provider of talent acquisition solutions that help businesses win the war for top talent.

iCIMS empowers companies to manage their entire hiring process within the industry’s most robust

Platform-as-a-Service (PaaS). Built on the foundation of a best-to-market talent acquisition software suite,

iCIMS’ PaaS framework, UNIFi, allows employers to expand the capabilities of their core talent acquisition

technology by integrating with the largest partner ecosystem in talent acquisition to help them attract, find,

screen, and manage candidates. Offering scalable, easy-to-use solutions that are backed by award-winning

customer service, iCIMS supports more than 3,500 contracted customers and is one of the largest and

fastest-growing talent acquisition solution providers.

Connect with iCIMS on social media!

To learn more about iCIMS go to

www.icims.com today!