• 2016 Subscriber Profile Packet

Print & Digital Subscriber Profile Research conducted in 2014

Questions? Contact [email protected]

OF 9 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2016 PRINT & DIGITAL SUBSCRIBER PROFILE

Average monthly numbers for 2015

Web traffic

2,211,037 page views

690,006 visits

335,926unique visitors

Email traffic

18,977 Afternoon Edition

15,284Morning Edition

1,098,171total mobile

Average time spent on mspbj.com

4.28 average time spent on site


Types of Subscribers (100%)

Unique Print Subscribers

Dual Print & Digital

Subscribers

44%19% 37%Unique Digital Subscribers

Dual Print & Digital Subscribers

Male 61%

Female 39%

Average Age 50.3

Owner/Partner/Top Management 58%

Influence Decisions at Your Company 78%

C-Level 42%

Key Characteristics

Income & Wealth

HOUSEHOLD INCOME

Average $231k

Median $187k

NET WORTH

Average $1.6M

Median $900k

VALUE OF INVESTMENTS

Average $1.1M

Median $422k

Education Level

High School or Less

College Graduate

Some College

Post-Graduate 3%

12%

41%

44%


0 5 10 15 20 25

0

5

10

15

20

25

30

35Where Subscribers Do Business Number of Years in Business

Less than 5 years

5 to 9 10 to 19 20 to 49 50 to 99 100 years or more

4%

17%

18%

25%

28%

12%

10%

17%

34%

19%16%

AVERAGE - 45

Number of Employees – Locally

AVERAGE NUMBER OF EMPLOYEES - 417 MEDIAN - 47

Less than 5

5 to 19

20 to 99

100 to 499

500+

71%94%23%

The Rest of the U.SWithin Local Area

Outside the U.S.

Dual Print & Digital Subscribers


0

20

40

60

80

100

0 20 40 60 80

Readership

Read 3 of 4 Issues

Read 4 of 4 Issues

67% Pass along to other people

38 minuteswith typical issue

Print Sections Read “Regularly”Cover Story

Leads

The Lists

Strategies

Face Time

People on the Move

Reporter Pages

90%77%

66%

45%

95%

36%67%

60%25%

0

5

10

15

20

25

30

35

40

Company Sales or RevenuesAVERAGE - $252M

$25M+ $5-$24.9M $1-$4.9M Under $1M

18%20%

38%

24%

Average Total Sales Growth Rate (2011-2013)

14.7%Dual Print & Digital Subscribers


Email Newsletters Received

Share of Time Accessing Print Publication

How Users Enter The Business Journal Website

Print Pub Itself

Afternoon Edition

First Look Upstart Today

Morning Edition

Use Business Journal Website

Use Both

Use Bizjournals.com

Computer

SmartPhone

Tablet

47%10%

5%

39%

46%

3%

20%

48%

79%

20%

4%

0 20 40 60 80 100

Media Product Involvement Use at least one social network.

Attend Business Journal Events (once/year)

Reference BOL (at least once/month)Average 2-5x per month

Visit MSPBJ.com (one time/month)Average 12.9x per month

56%

81%

29%87%


0 10 20 30 40 50 60 70

0 5 10 15 20 25 30

How Often The Business Journal Website Is VisitedDaily

A few times/week

Once a week

A few times/month

Once a month

Once every 2 months

Less than every 2 months

Never

11%

9%8%

29%20%

2%5%

17%

Reasons for Accessing The Business Journal WebsiteFollowed a link from the print publication email

Access breaking news

Generate ideas for the business

Research a specific business question

Read articles from the current issue of print

Gather ideas for new tactical business

Access business information in other cities

Research a person or a company

Preference for the online format versus the print

Read articles from past issues

Heighten the company’s strategic thinking

Access features unique to the national website

Post a comment on a story

Access information for investment purposes

73%

62%51%

73%

47%25%25%

19%17%

16%18%

9%10%

1%


How the study was conductedPrint subscriber research was conducted by online survey with 380 respondents between January and April 2014. Email subscribers research

was conducted by online survey with 399 respondents between May and July 2014. Both studies were fielded by Russell Research, an independent market research consultant. The incentive for participation was a chance to win one of two $500 gift cards given away nationally.

0 10 20 30 40 50 60 70 80

Reaction to Print Redesign(% Who Agree Completely/Somewhat)

Makes the paper and its content feel more current and up to date

Are a significant improvement

Support the general technological savvy and appeal of the paper

Contribute to the paper’s relevance for my business

Have positively impacted the readability of the paper

Show how the publication is keeping up with the times

Are in keeping with the innovation & leadership of the print publication

65%

60%

62%59%

66%

56%37%


Paid Subscribers Per Coverage AreaThe Minneapolis/St. Paul Business Journal covers the 24-county metro area of the Twin Cities. The map below shows the percentage of subscribers per county within the coverage area.

Additional 15.8% of paid subscribers are located outside the coverage areaCirculation information current as of the 9/11/15 issue

57.4%HENNEPIN

2.3%ANOKA

0.12%CHISAGO

0.04%ISANTI

0.04%NICOLLET

0.03%MOWER

0.02%FREEBORN

1.5%CARVER

1.3%SCOTT

0.7%WRIGHT

0.3%SHERBURNE

0.2%OLMSTED

0.10%GOODHUE

0.09%STEELE

0.06%LE SUEUR

0.2%RICE

0.16%BLUE EARTH

0.7%STEARNS

0.02%BENTON

0.3%SAINT CROIX

0.12%PIERCE

10.1%RAMSEY

5.8%DAKOTA

2.5%WASHINGTON

• 2016 Subscriber Profile Packet

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