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![Page 1: © 2014 Portland General Electric. All rights reserved. Meeting Consumer Expectations One Payment at a Time October 21 st 2014 Rick VanBeek Kaitlin Pomeroy.](https://reader036.fdocuments.net/reader036/viewer/2022062717/56649e5e5503460f94b5844e/html5/thumbnails/1.jpg)
© 2014 Portland General Electric. All rights reserved.
Meeting Consumer Expectations
One Payment at a Time
October 21st 2014
Rick VanBeek
Kaitlin Pomeroy
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PGE is a regulated investor-owned utility engaged in the generation, transmission and distribution of electricity.
Oregon’s Largest Utility Headquartered in Portland
2,596 employees
833,000 customers
43% of Oregonians depend on PGE for electricity
Our Company
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Revenue Collections Org Structure
Rick VanBeekSupervisor
Cyndie GomezSupervisor
Eric HougerSupervisor
Community Offices
Electronic Bills & Payments
Cash Remittance
Print & Mail Services
6 Offices24 FTE
3 FTE 7 FTE 13 FTE
Terry DavisManager
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Payment Options
WebChecking (One-time or Recurring)
Credit/Debit
Community OfficeCashCheck
Credit/DebitGift Card
Cash RemittanceCheck
Gift Card
Western UnionCash
Debit Card
VCOM / SoftgateCash
IVRCheck (One-time)
Credit/Debit
ConsolidatorsRPPS
Checkfree
TextWeb Enrolled Checking
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Transactions by Channel
30.94%
5.58%
63.48%
Mail RemittanceWalk-In OfficesElectronic/ 3rd Party
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Transactions by Channel
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
MailWalk-InElectronic
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Revenue by Channel
47.65%
6.21%
46.14%Mail RemittanceWalk-In OfficesElectronic/ 3rd Party
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Revenue by Channel
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
MailWalk-InElectronic
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Cash Remittance
o Lockbox Change
Community Offices
o Advanced Functionality ATM Pilot
Electronic Bills & Payments
o Absorbed Fee Bank Card
Payment Initiatives
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Cash Remittance
Lockbox Change
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Equipment
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SUPERVISOR LEAD/SYSTEM ADMIN
PRODUCTION PRODUCTIONKEYING
NON LIGHT &POWER
EXCEPTION POSTING /
KEYING
Staffing
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Primary Driver: Image Cash Letter
Secondary DriversBill Pay/Exception ChecksCheck and List
Case for Change?
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RFP Process
Site Visits
Employee Engagement
Requirements Gathering
Core Payment Processing
Aperta was a Partner
What Went Well
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Our account number was inconsistent
Coordination with IT (work changed teams)
Developer onsite for installation was not the developer who
customized our application from requirements
Single sourced with understanding of the system
Knowledge shift from experienced team members to team
members more comfortable with technology
Challenges
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Drove Company Decision Not to Outsource
Saved over 100K in annual costs
Lower cost service agreement
Eliminated Bank Courier
Reduced an FTE Immediately
Plans for an additional FTE reduction
Approx: 40% of Exception Payments are now Automated
Results
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Community Offices
Advanced Functionality ATMs
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Primary Driver: ATM for Customer Convenience
Case for Change?
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CardTronics willingness to conduct a year long pilot
ATMs did not require much of an effort for PGE
Established relationship with Softgate
The ability for customers to pay by Visa
An ATM to withdraw cash to make cash payments
Ability to pay other bills at our walk-in location
What Went Well
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Averaging only 400 Payments a month at two locations
Customers are frustrated with how many steps are required
to make a payment
Customers have not adopted the ability to pay other vendors
at the volumes we expected
Higher levels of down time in one location
Employees felt they were being replaced and didn’t promote
the functionality
Results
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Decided to end the pilot in February 2015
What we would have needed to move forward?- More user friendly user experience with not so many steps
required to pay their PGE bill- Make PGE the landing page- Payment posting in real-time- Automatically cancel disconnects/send for reconnect- Let the customer make the choice on the receipt method;
print, email, text, etc.- Show account balance after payment made or on receipt
Moving Forward
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Electronic Bills & Payments
Absorbed Fee Bank Card
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Primary Drivers:#1 Request from Customer Feedback
TriggeroPeer/Neighbor Utility Got Approved in Rates
Case for Change?
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Can we predict our
Adoption Rate?
Challenge
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Feb: Submitted Rate
Case
Apr-May:
Numerous Data Requests
June:
Settled for 500K with a go-live
date of July 1st
2013 Process
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Feb: Submitted Rate Case
Apr-May: Numerous Data
Requests
June:Made decision
to split Residential
and Commercial
Customers and change go-live to November
Sep 30th: Went live with the absorbed
fee model
2014 Process
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The Customer Experience
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Results
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Have a multi-year card strategy
Ensure you have organization commitment
Partnering our card program with another initiative
would have been helpful
Lessons Learned
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Thank You