© 2014 North American Blueberry Council Cort Brazelton North American Blueberry Council © 2014...

© 2014 North American Blueberry CouncilCort Brazelton

2014

North American Blueberry Council© 2014

World Blueberry Acreage & ProductionFall Preview

Cort Brazelton


Traditional

14

Developing



North America

15


16

2014 North American Highbush Production North America Region

≈20% every 2 years

FR PR Total FR PR Total FR PR Total

Western 120.8 92.5 213.3 159.0 142.9 301.9 178.0 216.0 394.0

Midwest 54.1 50.8 104.9 31.5 52.2 83.7 46.8 38.7 85.5

Northeast 39.0 8.2 47.2 51.3 9.1 60.4 54.9 5.1 60.0

Southern 84.1 36.8 120.9 88.1 53.1 141.2 104.0 52.0 156.0

Mexico & Cen. Am. 5.0 0.0 5.0 12.3 0.2 12.5 23.1 0.2 23.3

TOTAL 303.0 188.3 491.3 342.2 257.4 599.6 406.8 312.0 718.8

2010 Million Lbs. 2012 Million Lbs. 2014 Million Lbs.


17

2014 North American Highbush Production North America Region

0

100

200

300

400

500

600

700

800

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Mexico & Cen. Am.

Southern

Northeast

Midwest

Western

Million Lbs.


18

NA Fresh Production by Region1995 - 2014

Western

Mexico & Central America

0

50

100

150

200

250

300

350

400

450

1995 1997 1999 2001 2003 2005 2007 2008 2010 2012 2014


19

NA Processed Production by Region1995 - 2014

Western

MidwesternNortheastern Southern

Mexico & Central America

0

50

100

150

200

250

300

350

1995 1997 1999 2001 2003 2005 2007 2008 2010 2012 2014



South America

20


21

2013/14 South American Highbush Production

119 m lbs. ~


Chile 109.5 14.0 123.5 154.5 65.9 220.4 163.1 60.1 223.2

Argentina 24.6 2.0 26.6 31.3 14.2 45.5 27.7 6.3 34.0

Uruguay 2.7 0.3 3.0 4.2 1.8 5.9 4.0 1.5 5.5

Peru 0.0 0.0 0.0 0.1 0.0 0.1 4.5 0.1 4.6

Brazil 0.2 0.0 0.2 0.4 0.0 0.4 0.5 0.0 0.5

Colombia 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.2

TOTAL 137.1 16.3 153.4 190.5 81.8 272.4 200.0 68.0 268.0



22

2013/14 South American Highbush Production

0

50

100

150

200

250

300

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

ColombiaBrazilPeruUruguayArgentinaChile

Million Lbs.


23

2013/14 South America Fresh Production

Chile82%

Argentina14%Uruguay

2%

Peru2.25%

Brazil0.25%

Colombia0.08%



Europe

24


25


South & Western 23.8 0.2 24.0 27.9 0.3 28.2 53.7 0.5 54.2

Central & Northern 28.9 2.1 31.0 37.9 3.8 41.7 46.2 3.7 49.8

Eastern 15.9 10.2 26.1 24.8 3.6 28.4 32.1 5.6 37.7

TOTAL 68.6 12.5 81.1 90.6 7.7 98.2 131.9 9.8 141.7


2014 European Highbush Production


26

2014 European Highbush Production

0

20

40

60

80

100

120

140

160

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Eastern

Central & Northern

South & Western

Million Lbs.



Mediterranean & North Africa

27


28

2014 Mediterranean & North AfricaHighbush Production


Morocco 1.8 0.0 1.8 4.9 0.0 4.9 13.2 0.1 13.3

Egypt 0.1 0.0 0.1 0.1 0.0 0.1 0.1 0.0 0.1

Turkey 0.1 0.0 0.1 0.4 0.1 0.5 0.6 0.2 0.8

Israel 0.1 0.0 0.1 0.1 0.0 0.1 0.1 0.0 0.1

Tunisia 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.1

Others 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0

TOTAL 2.2 0.0 2.2 5.4 0.1 5.5 14.0 0.3 14.2



29

2014 Mediterranean & North AfricaHighbush Production

0

2

4

6

8

10

12

14

16

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Others

Tunisia

Israel

Turkey

Egypt

Morocco

Million Lbs.



Southern Africa

30


31

2014 Southern Africa Highbush Production


South Africa 2.10 0.20 2.30 3.00 0.50 3.50 4.41 0.44 4.85

Angola 0.00 0.00 0.00 0.01 0.00 0.01 0.00 0.00 0.00

Zimbabwe 0.00 0.00 0.00 0.05 0.00 0.05 0.05 0.00 0.05

Others 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.00 0.05

TOTAL 2.10 0.20 2.30 3.06 0.50 3.56 4.51 0.44 4.95



32

2014 Southern Africa Highbush Production

0.0

1.0

2.0

3.0

4.0

5.0

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Others

Zimbabwe

Angola

South Africa

Million Lbs.



Asia & Pacific

33


34


China 3.0 3.6 6.6 18.0 7.0 25.0 35.3 8.8 44.1

India 0.2 0.0 0.2 0.3 0.0 0.3 0.0 0.0 0.0

Japan 4.9 0.2 5.1 5.4 1.2 6.6 7.2 1.6 8.8

South Korea 0.5 0.0 0.5 1.7 0.2 1.9 9.6 1.1 10.7

TOTAL 8.6 3.8 12.4 25.4 8.4 33.8 52.1 11.5 63.6


2014 Asia & Pacific Highbush ProductionAsia


35

2014 Asia & Pacific Highbush ProductionAsia

0

10

20

30

40

50

60

70

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

South Korea

Japan

India

China

Million Lbs.


36

2014 Asia & Pacific Highbush ProductionPacific


Australia 5.7 0.9 6.6 9.5 0.7 10.1 14.2 0.8 15.0

New Zealand 2.0 1.5 3.5 3.1 1.1 4.2 4.0 1.5 5.5

Indonesia 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Philippines 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

TOTAL 7.7 2.4 10.1 12.6 1.8 14.3 18.2 2.3 20.5



37

2014 Asia & Pacific Highbush ProductionPacific

0

5

10

15

20

25

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Philippines

Indonesia

New Zealand

Australia

Million Lbs.


38

2014 Asia & Pacific Highbush Production


Asia 8.6 3.8 12.4 25.4 8.4 33.8 52.1 11.5 63.6

Pacific 7.7 2.4 10.1 12.6 1.8 14.3 18.2 2.3 20.5

TOTAL 16.3 6.2 22.5 38.0 10.2 48.1 70.3 13.8 84.1


~2x?


39

2014 Asia & Pacific Highbush Production

0

10

20

30

40

50

60

70

80

90

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Pacific

Asia

Million Lbs.



World

40


41


North America 303.0 188.3 491.3 342.2 257.4 599.6 406.8 312.0 718.8

South America 137.1 16.3 153.4 190.5 81.8 272.4 200.0 68.0 268.0

Europe 68.6 12.5 81.1 90.6 7.7 98.2 131.9 9.8 141.7

Med. & N. Africa 2.2 0.0 2.2 5.4 0.1 5.5 14.0 0.3 14.2

Southern Africa 2.1 0.2 2.3 3.1 0.5 3.6 4.5 0.4 5.0

Asia & Pacific 16.3 6.2 22.5 38.0 10.2 48.1 70.3 13.8 84.1

World Acreage 529.3 223.6 752.9 669.8 357.7 1,027.4 827.4 404.3 1,231.7

2014 Million Lbs.2010 Million Lbs. 2012 Million Lbs.

2014 World Highbush Production by Region

≈275 m lbs. ≈205 m lbs.≈150 m lbs.


42

2014 World Highbush Production by Region

0

200

400

600

800

1,000

1,200

1,400

Fresh ------

Process2010

TOTAL-------

Fresh -------

Process2012

TOTAL-------

Fresh -------

Process2014

TOTAL-------

Asia & PacificSouthern AfricaMed. & N. AfricaEuropeSouth AmericaNorth America

Million Lbs.


2012 World Highbush Production Growth Prediction

43

0

300

600

900

1,200

1,500

2005 2008 2010 2012 2014 2016

Million Lbs.Asia & PacificSouthern AfricaMed. & N. AfricaEuropeSouth AmericaNorth America

Over 1.3 Bn lbs. by 2015

Over 1.45 Bn lbs. by 2017


Global Market Growth …

44

Existing Market

Growth Market

Developing Market

`

Australian Blueberry Industry Growth Success

Experience Sharing

Shanghai, November 2014

Presented by PJ McPherson

Australian Blueberry Growers Association (ABGA)

• Grower membership (incorporated) – Mid 1980’s– Intent to cover all growers & growing regions– Meets 4/5 times annually, with Annual Conference– The industry voice (political / generic)– Lobby for adequate, skilled workforce

• Promotional activities (voluntary levy)– Increase consumer awareness (health)– Market access - new markets

• R&D activities (matching government $)– Food safety / sustainability– Employ Industry Development Officers

(Technical, Quality Assurance)

• Northern Hemisphere -window of opportunity• Australian product - premium quality• Markets

• Japan – closed 2011 (awaiting re-opening)• UK / Europe - opportunistic - price main barrier• South East Asia – steady growth• Russia new market opening – good growth

– Putin factor

China / India direct market access – opportunity

Australian COP our “Achilles' heel”.

Marketing & DistributionFresh Export

• Higher fruit quality – fresh safe blueberries– Picked, packed, air shipped – ETA 36 to 48 hours– Latest fruit varieties from world renowned,

proven private programs• Taste• Shelf life• Size

– Mirror Japanese fresh strategy - proven

• Fills under-supply window– September through November

(Northern NSW)

– Possibly February through April (Tasmania)

What Australia has to Offer China Fresh Supply

10 hourflight

• Number of private breeding programs

• Mainly based on early seasonSouthern Highbush as displayed at Asia Fruit Logistica in Hong Kong

• Mostly linked back to Florida

• “Evergreening” the big attribute

• Have proven successful in other Northern hemisphere locations – Morocco / Mexico / California / Peru

• Southern China possibly best location and production on site is under establishment

What Australia has to Offer China Genetics

• Technical Expertise– Growing knowledge (+30 years)

– Production / Horticulture

– Post harvest / shelf-life extension

– Cool chain management

• Consumer Promotions Learnings– Consumer awareness

– Social media

– Consumer literature

• Joint Venture growing opportunity– Sharing the expertise and the risk

What Australia has to Offer China Technical Expertise / Joint Venture

• Assist in gaining market access for:– Premium Blueberries

– World class Genetics

• We need your support – political / biosecurity

• Create a win / win situation for China consumer

What can China do for Australia

© 2014 North American Blueberry Council Cort Brazelton North American Blueberry Council © 2014...

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