تقرير التغطية الإعلامية لكيونت - يونيو 2014

42
QNet Evaluation Report June 2014

description

التغطية الإعلامية لمنتجات شركة كيونت وأنشطتها في مصر لشهر يونيو 2014

Transcript of تقرير التغطية الإعلامية لكيونت - يونيو 2014

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QNet Evaluation Report June 2014

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Key Activities Historical Data

Reputation Management via endorsing QNET’s media relations program to enhance QNET’s image amongst the Egyptian local press.

Write ups / Press Releases ( Positive News)

1 write ups 1 interview circulated during May

•Tourism revives Egypt’s Economy with 11.3 % of the Gross Domestic Product (GDP) .Published 29 times in both Online and Print. -Total print coverage : 3 clips -Total online coverage : 26 hit Main Media channels of QNET news coverage: Print :- Allam Al Youm and Ahram Massey Online: Zawya, Youm 7 and Al Borsa

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s/n Announcement Market Number of Clips

1 Tourism revives Egypt’s Economy with 11.3 % of the Gross Domestic Product (GDP)

Egypt 27

2 With Pictures…Rashid Center for the Disabled deepens religious awareness among students in the UAE

Egypt

2

Content

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28

1

Language

Arabic

English

Coverage language Breakdown

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Tourism revives Egypt’s Economy with 11.3 % of the Gross Domestic Product (GDP)

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Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s, Minister of Tourism, statement in the Annual Meeting of the Federation of

Polish tourism companies lA ni dehsilbup sctistiats tneceR .loodanA ycnegA sweNshow a rise in hotel reservation of up to 90% at Sharm Al-Sheikh during holidays, as beaches attracted many Arab tourists, mainly from Lebanon and Jordan, to spend their Spring Break and Easter there. In addition to this, about 308,000 tourists visited Red Sea in March 2014, including about 239,000 from 21 European countries who visited Hurghada in the same month.

Addressing the importance of tourism in getting Egypt’s economy back on its feet, many companies have started to launch campaigns to activate domestic tourism. Domestic tourism witnessed a remarkable growth as statistics show a rise of up to 100% during Spring break in Red Sea and South Sinai.

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Tourism companies also wanted a piece of the pie and started to attract Egyptians living abroad, as well as foreigners, by offering irresistible packages for enjoyable and unforgettable vacations in Egypt. QNET, a leading company in direct selling witnessed a great demand on its summer vacation packages.

With summer vacation round the corner, QNET introduces QVI vacation packages (QVI Club, QVI Points) with irresistible prices for travel within Egypt and all around the world, to all Egyptians and their families. Haldun Arin, QNet’s CEO, says “at QNET we are keen to provide services that meet people’s needs. As summer vacation approaches, we understand how many Egyptian families desire going on vacation and enjoying their break, but are always worried about the cost. Thus QNET is dedicated to providing a range of summer vacations with affordable prices to suit the various budgets of families.

Through the QVI Points membership, individuals get access to a new whole world of travel options, lifestyles and vacations, allowing them to customize their own vacations according to their desires. Members can select where to stay (out of 140,000 places of residence), what they want to see and do (from a range of tours and activities) and when” Haldun added.

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He added that, “the QVI Club membership is like the key to a beautiful world of discovery and travel as it allows people to experience other cultures, traditions and different lifestyles, all at affordable prices. The Club offers a selection of vacation services for a 30-year vacation membership. Members can also use XchangeWorld, a portal which allows users to select from a wide range of resorts from around the world.

“QVI Club also allows members to transfer their membership rights to their immediate family. Individuals have the option to share the vacation with family and friends or lend it to them, by using a Guest Certificate. Through the Club, individuals get access to all QVI resorts which include Dreams Beach in Sharm Al-Sheikh, Dreams Beach in Marsa Alam and Movenpick Resort in Giza”, Haldun added.

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Publication: Allam Al Youm

Country: Egypt

Circulation: 164,070

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: ZaaZou: Domestic Tourism rises up to 100% during Spring breaks Date: June 10th 2014

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Publication: Allam Rakamy

Country: Egypt

Circulation: 10,000

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET launches electronic packages for summer tourism in Egypt Date: June 11th 2014

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Publication: AL Ahram Al Massae

Country: Egypt

Circulation: 450,000

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: puts 140 000 place of residence online Date: June 16th 2014

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Publication: Zawya

Country: Egypt

Link: http://bit.ly/1u4hDwP

Language: Arabic

Summary:

Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Zawya (English)

Country: Egypt

Link: http://bit.ly/SmRlrz

Language: English

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : Tourism revives Egypt's Economy with 11.3 % of the Gross Domestic Product (GDP) Date: June 1st 2014

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Publication: Al Borsa

Country: Egypt

Link: http://bit.ly/1iHV6i7

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Al Mal

Country: Egypt

Link: http://bit.ly/1mFsVD2

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Moheet

Country: Egypt

Link: http://bit.ly/1oJKiap

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: ICT Business

Country: Egypt

Link: http://bit.ly/1hMwF2F

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline :QNET markets domestic tourism by introducing QVI Summer Vacation packages Date: June 1st 2014

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Publication: Al Bashayer

Country: Egypt

Link: http://bit.ly/1hMxJng

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QVI Summer Vacation packages from QNET with more choices and less prices Date: June 1st 2014

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Publication: Misr Al Hadysa

Country: Egypt

Link: http://bit.ly/1iHZy04

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Eda2a

Country: Egypt

Link: http://bit.ly/1klozCD

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: expects the growth of the tourism sector in Egypt during the summer Date: June 1st 2014

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Publication: El Gomaa

Country: Egypt

Link : http://bit.ly/1iI57Ma

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: El Eqtesady

Country: Egypt

Link http://bit.ly/1rxWf59

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring break Date: June 1st 2014

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Publication: Akhbarak

Country: Egypt

Link: http://bit.ly/1u4lt90

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to HishamZaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Akhbarak

Country: Egypt

Link: http://bit.ly/U5ozxc

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET launches QVI Summer Vacation packages to markets domestic tourism Date: June 1st 2014

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Publication: Masress

Country: Egypt

Link: http://bit.ly/1px3Yyh

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Zawya

Country: Egypt

Link: http://bit.ly/1mIReQj

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 1st 2014

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Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/1pznWsu

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: Tourism represents 11.3 % of the Gross Domestic Product (GDP) Date: June 1st 2014

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Publication: Hi Tech 4 All

Country: Egypt

Link: http://bit.ly/1rBESR1

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Tourism is one of Egypt’s Economy pillars with 11.3 % of the Gross Domestic Product (GDP) and introduces QVI Summer Vacation package Date: June 1st 2014

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Publication: Alam Rakamy

Country: Egypt

Link: http://bit.ly/1kzYuLy

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Tourism is one of Egypt’s Economy pillars with 11.3 % of the Gross Domestic Product (GDP) and introduces QVI Summer Vacation package Date: June 1st 2014

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Publication: Shabab Al Nil

Country: Egypt

Link: http://bit.ly/1kzXN4N

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks due to QNET low price packages Date: June 2nd 2014

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Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/1pznWsu

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Tourism represents 11.3 % of the Gross Domestic Product (GDP) Date: June 2nd 2014

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Publication: Al Arab Alaan

Country: Egypt

Link: http://bit.ly/1rCf1by

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Domestic Tourism rises up to 100% in Egypt Date: June 2nd 2014

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Publication: Mouatamer

Country: Egypt

Link http://bit.ly/T9IAln

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline : QNET: Spring breaks achieves a 100% growth in Domestic Tourism Date: June 2nd 2014

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Publication: Alam Rakamy

Country: Egypt

Link : http://bit.ly/1s0cbNJ

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: launches electronic packages for summer tourism in Egypt Date: June 9th 2014

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Publication: Baldna News

Country: Egypt

Link : http://bit.ly/1oh2HMu

Language: Arabic

Summary: Tourism is one of the pillars of Egypt’s economy constituting 11.3%of the Gross Domestic Product (GDP), 14.4%of the total foreign currency income and 45% of total service exportation as well as 12.6%of Egypt’s labor power according to Hisham Zaazou’s , Minister of Tourism, statement in the Annual Meeting of the Federation of Polish tourism companies

Headline: QNET: Domestic Tourism rises up to 100% during Spring breaks Date: June 12th 2014

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With Pictures…Rashid Center for the Disabled deepens religious awareness among students in the UAE

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Publication: Al Youm 7

Country: Egypt

Link : http://bit.ly/1qhaCsV

Language: Arabic

Summary: The Students of Rashid Center for Disabled children celebrate the occasion of mid-Shaaban, amid a crowd of supporters of the government institutions, companies, parents and friends of the center in the presence of the media. This event was led by the Sheikh Abdullah bin Maktoum bin Rashid Al Maktoum and also Sheikha Al-Futtaim bent Maktoum bin Rashid Al Maktoum and Khalifa bin Dry.

Headline : With Pictures…Rashid Center for the Disabled deepens religious awareness among students in the UAE Date: June 15th 2014

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Publication: Mena FN

Country: Egypt

Link : http://bit.ly/1i0JIU6

Language: Arabic

Summary: The Students of Rashid Center for Disabled children celebrate the occasion of mid-Shaaban, amid a crowd of supporters of the government institutions, companies, parents and friends of the center in the presence of the media. This event was led by the Sheikh Abdullah bin Maktoum bin Rashid Al Maktoum and also Sheikha Al-Futtaim bent Maktoum bin Rashid Al Maktoum and Khalifa bin Dry.

Headline : “Rashid made a big celebration on the occasion of the “tonight right” Date: June 15th 2014

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Online Coverage

NO of Hits

Top Coverage

Hits

26

Zawya

Moheet

Al Borsa

QNet key Online coverage

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QNet key Print coverage

Print Coverage

NO of clips

Top Coverage

3

Allam Al Youm Allam Rakamy

Ahram Al Massae

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Thank You