© 2012 National Student Clearinghouse. All Rights Reserved. Social Media Committee Meeting August...

© 2012 National Student Clearinghouse. All Rights Reserved.

Social Media Committee MeetingAugust 23, 2012

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Angie Walls and Paula Newbaker, Corporate Communications


Understanding Social Analytics

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What is the difference between a “visitor” and a “follower?”

•A visitor only views our social media page

•A follower starts out as a visitor, but takes the extra step of subscribing

What is a “like”? What does this mean?

•The “like” button is the new “word of mouth” of today

•When a user clicks “like,” it is shared with his/her social circles

oA user can “like” a company page as well as a specific post, image, video, etc.

oPeople trust likes/recommendations from their friends more than any other source


LinkedIn Social Media Growth

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Followers & Visitor Statistics*

•59 new followers (863 total) update with actual number by 08/22

•329 new unique visitors (10 percent increase since June)

•345 new page views (10 percent increase since June)

FACT: What is the difference between a “visitor” and a “follower?”

Visitor = a user who visits our LinkedIn company pageFollower = a user who visits AND signs up to be notified of any company profile updates or news


LinkedIn Social Media Growth

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Signature 3 Media Coverage

• 116 views, 3 subscribers, 1 like for Doug Shapiro video

o 90.8 percent female, 9.2 percent male viewers

o 51 percent viewed on YouTube.com

o 44.2 percent viewed on AACC

o 4.7 percent viewed on mobile device

• 250 Facebook likes for AACC’s media coverage of Signature 3

• 45 mentions on Twitter (potential reach of 154,223 readers)

• 1,219 total visits to our Signature Reports Web page


Our YouTube Channelwww.youtube.com/NSClearinghouse

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July Social Conversations 12 Facebook mentions

87 Twitter mentions and retweets

Link to Infographic


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July Social Conversations

From AskAManager.org


Recent Trends on Twitter

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Most Popular Topics: “Community Colleges” and “Infographic”


Upcoming Fall Launch

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What’s Coming in Early September

•The Clearinghouse will have a branded presence on LinkedIn, Facebook, Twitter

•YouTube video channel is live

•Social bookmark sites* increase traffic to our Web sites and related articles about us

*Delicious, Digg, Reddit, StumbleUpon


Social Media Training Development

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Moving Ahead

•Researching other companies and their success with online training for social media

•Initial discussions to develop resources in coming months

•Any members interested in participating in the training project?


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Committee Intranet Site


How to Get Started

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•Announcements: What’s new, important news and updates.

•Project Updates: Active projects that will be mentioned at upcoming fall meetings.

•Committee Surveys: Quick links to surveys in which you’ll participate.

•Important Dates: Upcoming meeting dates and times.

•Resource Links: Best practices, social media strategy 101, other helpful pages.

•Presentation Sign Up: Request a time slot at a future meeting to discuss/present.

•Staff Approved for Social Media: Suggest Social Media Users, Content Experts.

•Important Documents: Find a wealth of information, such as examples and white papers. You’ll also find meeting documents, analytic reports, training, and more.

•Shared Wikis: We need your participation! We will be creating wikis to help members collaborate and brainstorm in between the meetings.

•Influencers List: A couple of examples have been added.


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View Committee

Site


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Task: Updating Our Social Influencer List

What is an influencer?

Put simply, we want to focus on these five main types found on social media:

•The networker (social butterfly)•The opinion leader (thought leader)•The discoverer (trendsetter)•The sharer (reporter)•The user (everyday customer)

Read more in our Documents library


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Creative Briefs


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How NOT to Write a Creative Brief


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“Planning is what you do before you do something,

so that when you do it, it is not all mixed up.”

A. A. Milne


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Establishing Objectives and Goals

• Promote your company or a product?

• Engage customers?

• Build your brand?

• Provide a customer service channel?

• Build PR?

• Increase business by a certain percentage?

• Gain market share

• Overcome a competitor?


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Final Tips

• Be exact in your language

• It’s a tool for you as an advocate

• Set-up for great marketing plans

• It is BRIEF

• Contains only relevant information in context

• Insights can make great objectives

• Think about what problems you are solving,

• What are the benefits of the product/service/initiative?

• Why should the targets believe us?

• How do you want people to feel?


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Next Month’s MeetingFri, Sept 21 at 12:00 pm

New Topics

•An update on the social media training program

•First comprehensive results of the fall social media launch

•Brief presentation on social media best practices

•Rapid response strategy (how we respond to social media posts, negative comments, etc.)

•Interactive discussion: Social audience profiling

The meeting agenda will follow soon


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Committee Members: Action Items

• Add two or more “influencers” to our Influencer List (e.g., partners, trade associations, Dept of Ed contacts, etc)

• Add suggestions for Content Experts and Social Media Users under Participating Staff

• Take a short survey

• Add at least one to two ideas to the wikis

• Review the Project Status items to discuss in September

Please complete these items on the new Intranet page before the September meeting


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Questions?

© 2012 National Student Clearinghouse. All Rights Reserved. Social Media Committee Meeting August...

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