© 2012 IBM Corporation ISV and MSP Presentation Dave Mitchell Director of Strategy and Emerging...

© 2012 IBM Corporation

ISV and MSP Presentation

Dave Mitchell

Director of Strategy and Emerging Business

IBM ISV & Developer Relations

Alex Cabanes

Manager, ISV Portfolio & Offering Management IBM Systems & Technology Group

© 2012 IBM Corporation2

Agenda


Agenda


Express Standard Enterprise

Infrastructure for Small and midsize businesses. Most affordable entry point

Infrastructure for application servers with supporting storage and networking

Infrastructure for scalable cloud deployments. Redundancy for resilient operation

Designed for• Cloud - SmartCloud Entry included on Standard and Enterprise

Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system

Choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE

Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV

Simplicity: Integrated, single system management across physical & virtual resources

IBM PureFlex System configurations


IBM PureApplication System configurations

6.4 TB SSD storage48.0 TB HDD storageApplication Services entitlement

96 Cores1.5 TB Ram

Configuration

1

+ + + +

192 Cores3.1 TB Ram

Configuration

2384 Cores

6.1 TB Ram

Configuration

3608 Cores

9.7 TB Ram

Configuration

4

Upgrade to larger systems without taking an outage!


Agenda


Enabling on IBM PureSystems offers significant opportunities to ISVs

Enable your application to be rapidly deployed

• IBM PureSystems delivers business value and agility to clients through rapid application deployment

• Expert optimised systems deliver superior application performance for enterprise clients

Align with IBM marketing and sales

• Take advantage of events showcasing ‘Ready for’ applications

• IBM sellers to endorse and promote ‘Ready for’ applications to clients and prospects

Increase application user base with download enabled IBM PureSystems Centre

• Offer prospective clients immediate access to trials and proof of concepts using pre-defined application workload patterns

• Access ‘Ready for’ mark for sales and marketing collateral

Enable application on both public and private clouds

• Attract new clients – offer flexible deployment and pricing options

• Save time and resources – enable an application to deploy on IBM PureSystems and IBM SmartCloud simultaneously


IBM PureSystems delivers proven integrated expertise

IBM PureSystemsWhat this means for your

applicationProof Points

Applications pre-designed with built-in patterns of expertise

Rapid deployment of new solutions Can accelerate time to value up to 100 times versus traditional systems

Application Workload Patterns pre-configured

Manual processes for previous deployments automated

Frees up valuable staff

Single application pattern can be deployed seamlessly in public and private clouds

Flexible deployment and pricing models for your client solution

Enables IT departments to overcome costly, sprawling, inflexible and reactive IT costs

Application consolidation onto single server for single view into entire IT system

Allows staff to set service levels for key workloads and automatically meet them

Reduces labor to manage multiple applications on different servers allowing staff to respond in real time

Pre-configured optimisation built into system stack, enhancing efficiency of all resource

IT optimisation and automation reduces cost and time to manage

Time and costs reduced by as much as 55%, and number of unplanned outages reduced by as much as 98%


A new era of computing

Previously SugarCRM required the customer to install the middleware manually. Now Sugar can provide complete End to End provisioning, reducing the typical deployment time from 2-3 days to 10 minutes.

Once enabled on IBM PureSystems, the cross public cloud and private deployment options enable The Innovation Group to explore further deployment opportunities in the US market using IBM SmartCloud Enterprise.

Fully automated system deployment enables rapid customer on-boarding which is repeatable and doesn’t force a labor based growth strategy. This allows Kingdee to control its cost while growing their revenue.

IBM PureSystems provides a multi-platform environment that is ideal for Infor's integrated industry suites, with optimised performance managed through a unified management structure.

Together, IBM’s PureFlex platform and Juniper Networks’ QFabric and vGW Virtual Gateway help customers accelerate their cloud computing initiatives by redefining security and application scalability.

IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an IBM PureFlex optimised system. It promises to be a new way of simplifying the deployment and management of enterprise applications.


IBM PureFlex System

IBM PureApplication System

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

100X faster deployment with application patterns expertise

55% reduction in time/cost to manage your infrastructure with automation expertise

IBM PureSystems complements IBM SmartCloud to accelerate Cloud adoption


IBM Cloud technology offers ISV maximum flexibility to enable ISV solution on cloud

Public Cloud

IBM-managed Service Level Agreements

Private Cloud

Client-managed Service Level Agreements

++

Auto scaling, fastdependable

Java Enterprise workload

Auto scaling, fast

dependable

Enterprise PHP

workload

Auto scaling, fastdependable

Your ISV workload

Enable once, deploy to both private and public clouds

++

Virtual Application Pattern

Virtual System Pattern

Virtual Appliance

Business processes System processes Application processes

What: Select your solution

How: Select how to optimise

Where: Select where to run your cloud enabled solution

IBM PureFlex SystemIBM PureApplication System


Showcase your Solution. Gain visibility and leads through IBM PureSystems Centre PureSystems Centre is primary portal for IBM and Business Partner content More than a catalogue – an extension of the PureSystem Once you complete Ready for PureSystems process, your GSD solution display automatically pulled

into Centre Updates made to GSD display will be pushed to the Centre solution entry Clients can connect right to your website to access trials and patterns for download from entry

The “Ready for PureSystems” mark will automatically be added to GSD solution entry & PureSystems Centre

Mark will also be for your marketing collateral and web pages

The “Ready for PureSystems” mark will automatically be added to GSD solution entry & PureSystems Centre

Mark will also be for your marketing collateral and web pages

ibm.com/puresystems/centreibm.com/puresystems/centre


Align with IBM marketing and sales teams

ISV Solution Presentation Inserts

PureApplication System Solution Sellers Guide

PureFlex System Solution Briefs

We are equipping IBM sales teams with information and resources on ISV solutions enabled for PureSystems


Agenda


Benefits for Managed Service Providers

Working with Managed Service Providers

IBM PureFlex System•Speed time-to-value

o Clients can be up and running in as little as 4 hours, speeding deployment of new applications

•Simplified management

o Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise

IBM PureApplication System• Speed time-to-value

o New application and service delivery deployments from 7 days to as little as 10 minutes

• “Ready for PureSystems”

o Catalogue of industry leading and optimised applications available

• Increased utilisation

o Ability to run 2x more workload

• Increased availability

o High availability with built-in application elasticity and data replication


Financing options for Managed Service Providers

1. Fixed monthly payments for 36 months

2. 90 day deferral option to allow on-boarding of initial clients

3. Stepped payments to help you manage client adoption

Appliance Example Structure Monthly Payment*

PureApplication 96 core

List: $2.7M

Installing in USA

GRMG 4 credit ( good)

Fair Value lease 36 m $ 36,179

Fair Value Lease 36m with 90 day no pay deferral

Months 1-3 $ 0

Months 4-36 $39,749

Stepped payments ( 25% financed to start and cumulative with 3 similar steps)

Months 1-6 $ 9,937

Months 7-12 22,069

Months 13-18 37,505

Months 19-36 58,438

* Pricing is for planning purposes only, is in USA $ and subject to change. All taxes additional. Appliance maintenance and subscription and support not included , Clients must be credit qualified. IGF Term Lease Master agreement with appliance addenda required Other structures available.

* Pricing is for planning purposes only, is in USA $ and subject to change. All taxes additional. Appliance maintenance and subscription and support not included , Clients must be credit qualified. IGF Term Lease Master agreement with appliance addenda required Other structures available.


Agenda


ISV Attributes for IBM PureSystems

If the ISV is primarily interested in…Then is a likely candidate for …

• Platform as a Service (PaaS) delivery model• Has applications that run on IBM WebSphere and/or DB2

middleware• Has J2EE / JAVA applications• Has applications focused on workflow / business process

management

PureApplication System

• Infrastructure as a Service (IaaS) delivery model• Asking about different hypervisor / virtualisation technology like

KVM, PowerVM• Asking about different operating system specifics like Linux, MS

Windows, AIX, IBM i • Focused on bare-metal performance or asking for very detailed

specifics on CPU type / speed / RAM memory, etc• Has infrastructure applications (firewalls, load balancers, etc)• Industry standard deployments like OVF / virtual appliances

PureFlex System

Working with ISVs


MSP Attributes for IBM PureSystems

If the MSP is primarily interested in…Then is a likely candidate for …

• Providing Platform-as-a-Service / Application-as-a-Service to customers or ISVs

• Quickly deploying applications• Platform with pre-integrated middleware

PureApplication System

• Supporting a mixed environment of Linux, AIX, System i and Microsoft Windows®

• Supporting different hypervisors / virtualisation technology like KVM, PowerVM, VMware

• Establishing cloud computing capabilities• Simplifying management

PureFlex System

Working with MSPs


Good candidates for PureFlex System and PureApplication System

• Have applications that are only available on Power or System i and therefore not immediate candidates for PureApplication System

• Heavy dependency of 3rd party competitive middleware (Oracle)

• Middleware / Tools providers who do not leverage IBM middleware

• Want to create an integrated solution that they can sell & own end client relationship

80 ISVs available for launch 80 ISVs available for launch

Working with ISVs

80 ISVs available for launch 80 ISVs available for launch

• Enterprise focused and aligned to Industry client initiatives

• On-premise deployment model

• Runs on Intel (and Power for 2H’12)

• Java Application

• Utilises at least one IBM middleware (WAS, DB2, Informix)

• Does not require 3rd party competitive middleware


Traditional Workload Deployment Components

+

Softwareapplication

Operatingsystem

VM Configattributes

+

Middleware

+

+Environment

Set up

Build Base Virtual Appliance

IBM Virtual Appliance Factorywith ICCT Tooling

Capture once, deploy with consistency and ease

+VM

Metadata

Softwareapplication

Operatingsystem

ActivationEngine

Middleware

Add bundles that contain product

activators to set up application environment

Database connections

License Key

Network Attributes

Default Users

Capture

VMMetadata

Softwareapplication

Operatingsystem

ActivationEngine

Middleware

Bundles

Store in Image Repository, ready to be deployed using

VMControl, SCE, etc

SW Architect

How to enable applications for PureFlex System


How to enable applications for PureApplication System

Virtual App Pattern (VAP)Enable your web based app using built in

JEE web app pattern directly or create new plug-in to fully customise its user experience.

Web app pattern support limited WAS+DB2 configuration

Highest level of built in expertise in deploying and managing elastic workload.

Virtual System Pattern (VSP)Enable your app using bundled HV

images AND creating script package.More flexible WAS+DB2 configuration,

ISV can also add its own middleware via customised image

Manual implementation of elasticity and limited built in automation.

VSP VAP (Web App) VAP (new plugin)

Customer perceived Simplicity Low High High

Built-in automation Medium High Highest

Workload Elasticity Manual Automatic Automatic

Pattern flexibility High Medium High

Enablement duration 2 - 4 wks 2 wks 8 wks

Adopt a pattern – Start with Virtual App Pattern first

Recommended


Application Patterns of Expertise

Virtual Application Pattern Highest level of built in expertise for

deploying and run time management Pattern decides how to deploy

application Web Application and Database as a

Service available Plug-in Developer Kit allows patterns

to be extended or new ones to be created

Virtual System Pattern Flexible with more control given to pattern

creator Pattern specifies how application is

deployed Many best practice patterns available in

system IBM Construction and Composition Tool

allows catalogue of available parts to be added; script packages allow fine control of application deploy and configuration


End to end support for IBM Business Partners

Education/ assessment Enablement Test and

validation

• Attend IIC education workshop

• Nominate solution for “Ready for” program at ibm.com/partnerworld/gsd

• Schedule assessment review

• Virtual Appliance• Virtual System Pattern• Virtual Application Pattern

• Attend IIC education workshop

• Nominate solution for “Ready for” program at ibm.com/partnerworld/gsd

• Schedule assessment review

• Virtual Appliance• Virtual System Pattern• Virtual Application Pattern

• Enable solution

• Validation test

• Enable solution

• Validation test

• ISV signs “Ready for” agreement

• ISV signs “Ready for” agreement


Agenda


• Inclusion in IBM PureSystems Centre

• Use of ‘Ready for IBM PureSystems’ Mark

• IBM Seller Solution Guide Entry (PureApplication ISVs only)

• Counts as technical certification for Software Value Incentive (PureApplication ISVs only)

Ready for IBM PureSystems

• Complete successful ISV Application Pattern (PureApplication System) or ISV Virtual Appliance (PureFlex System) enablement

• Create Global Solutions Directory Display entry

• Create Solution Description and Solution Download pages

• Sign ‘Ready for IBM PureSystems’ supplement agreement

ISV Requirements ISV Benefits


Next Steps for ISVs

1. Nominate your solution to be “Ready for IBM PureSystems”

2. Work with IBM Innovation Centre to complete readiness assessment in upcoming workshop

3. Build ISV Application pattern and test on IBM PureSystems

4. Create solution description & download page and Global Solutions Directory display is updated

5. Sign “Ready for PureSystems” Supplement

6. Become “Ready for IBM PureSystems” and go to market with IBM

Contact your IBM representative, your local IBM Innovation Centre or visit

ibm.com/partnerworld/puresystems to get started

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Next Steps for MSPs

Register for POC or PureExperience

On-site installation of PureApplication System and guided demonstration of business value

Execution of a 10 day on-site service engagement

Use of PureApplication System for 30 days

Lab advocate for usage questions and advice

Single point of IBM support and maintenance

Contact your IBM representative, your local IBM Innovation Centre or visit

ibm.com/partnerworld/puresystems to get started


ibm.com/partnerworld/puresystems

© 2012 IBM Corporation ISV and MSP Presentation Dave Mitchell Director of Strategy and Emerging...

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Transcript of © 2012 IBM Corporation ISV and MSP Presentation Dave Mitchell Director of Strategy and Emerging...