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Transcript of © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of...
![Page 1: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/1.jpg)
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
![Page 2: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/2.jpg)
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![Page 4: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/4.jpg)
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
![Page 5: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/5.jpg)
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
![Page 6: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/6.jpg)
Objective 1 Objective 1 Objective 1
Goal 1 Goal 1 Goal 1 Goal 1
Strategy Strategy Strategy Strategy Strategy
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
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![Page 8: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/8.jpg)
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![Page 10: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/10.jpg)
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![Page 14: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/14.jpg)
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meteorsolutions.com | zooppa.com15
Meteor Metrics – Sharing/Social Meteor Metrics – Sharing/SocialU
niq
ue
Vis
itors CONTEST POST - CONTEST
09/20 : Site/Contest Launch 12/01 : Contest Ends 12/08 : Winners Announced
*Average calculation does not include Simplify Your Life campaign
![Page 16: © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.](https://reader033.fdocuments.net/reader033/viewer/2022061305/55144d3f550346494e8b4f47/html5/thumbnails/16.jpg)
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Notes: who, what, why, where, how, when
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• Develop sustained models of WOM and social media operations
• Generate measureable sales revenue from WOM and social media
• Elevate the brand through excellence in Social Media• Increase engagement and loyalty to drive growth• Operationalize Social Media and WOM to increase
(marketing, sales, service) effectiveness
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• WOM drives 20% of site referral traffic• Attribute social media to 10% of sales revenue• Increase customer participation in x by y• Increase customer reach by 10% in z timeframe• Achieve 80th percentile in cSat scores
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Before Getting Started:• Stakeholder inventory• Precedence, Historical Context
Who:• Can you do this alone, or need assistance,
partnerships• Internal or Vendor
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