© 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay...

© 2009 The MITRE Corporation. All rights Reserved.

Web 2.0 tools: Social Networking and Wikis

Jay Crossler & Julia High

February 09

NOT approved for Public Release


In Defense development, trust is a problem!

■ Problem: Engineers don’t understand Soldiers. Soldiers don’t trust Engineers. Contractors charge too much. Finance and Logistics thinks everyone else is incapable. All of the above are overworked, and security is paramount.

■ Solution: Use technical lessons learned and innovations from industry to increase trust and collaboration.

■ Have engineers meet each other and work together cross-disciplinary on new research

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© 2008 The MITRE Corporation. All rights reservedNot approved for public release

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C2: Command and Control

Primary Information Flows: Vertical

From David Arsenault


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C2 2.0: Command and Collaboration

Information Flows: Vertical + Peers/Mesh

Web 2.0 ideas appliedto architectures,

systems, processes

Web 2.0 actual: social web apps,

mashups, etc.

ENEMY

US



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Licensed From CommonCraft.com


Value Statement of Social Networking

■ Definition: “Tools for Collaboration and Networking within and beyond the Enterprise”

■ Financial Benefits:

– Reduce expenses

– Increase productivity

– Increase customer retention

■ “Soft” Benefits:

– Improve internal communication

– Improve internal collaboration

– Improve team morale and retention

– Improve agility

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From: The Enterprise Social SoftwareReport 2008 (CMS Watch)

When you hire someone,…you ‘hire’ his or her

network…”

-Mark Krupinski

When you hire someone,…you ‘hire’ his or her

network…”

-Mark Krupinski


How do you change culture on a large scale?

Technology is only 1/3 of solution – Adoption and People are the most important pieces Blogs & Wikis help people know each other on a deeper level

This is more of an art than a science You can’t just put tools out and expect people to use them, you need

a strategy

Understand the nature of the group who uses these tools Teams need: Greater flexibility and support for ad-hoc processes Response: Collaborate outside the enterprise and use free/open tools

Find the incentives that will work. Trust is Paramount

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Use Case “Army Blogs”

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New Tools in Public Diplomacy

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Use case: Twitter (twitter.com/dipnote & twitter.com/CSIState)

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Use Case:

Personifying science

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© 2008 The MITRE Corporation. All rights reserved

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The Web as a Platform(collective intelligence)

Data Services Apps

READ

MIX

WRITE

Social Software / Network Effects / Remixability

The Read-Write Web



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Crowdsourcing – harness cognitive excess

User participation follows a 90-9-1 rule

For more

info:


Use Case: Success Characteristics

■ Intellipedia pillars:– Work at the broadest audience possible

– Think topically, not organizationally

– Replace existing processes

■ Interactive Shared Spaces– Not shared folders!

– Semantic and social search

– Trust models

– “Brandstreaming”

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Use Case: “Strength of Weak Ties”

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Weaker relationships (bridging social capital) are more important than stronger ones in terms of how we accomplish many ad-hoc tasks


Quotes from Army Secretary GerenBringing young soldiers into the conversation

■ “A soldier with a digital camera and a cell phone has more reach around the globe than the major networks had 10 or 15 years ago.”

■ “Just one man in a cave that’s hooked up to the Internet has been able to out-communicate the greatest communications society in the history of the world -- the United States,”

■ “I saw some statistics recently that talk about how little what . . . we 56-year-olds call traditional media . . . ever even passes the view of somebody that’s 18 to 25,” Geren said.

■ “They get their information from blogs. They get their information from the Internet. They communicate through social networks -- Facebook, YouTube, MySpace. I think we’ve got a lot to learn in that area. I think one of the things we’ve got to do as Army leadership is to embrace what those 17- to 25-year-olds know really as a fluent second language.”

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Links > Data


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Capitalize on Multimedia!

But realize that some organizations still block it

Use Case:Defense Contracting


Spotlight: “Mashup” – Quick and Agile

Mashups visualize data from a source not specifically intended by the designers

■ Users become the programmers

■ Enables display in a meaningful way – Collect in generic or standardized form– Similar to SOA, but more lightweight– Frequently used in mapping new data

■ It is not one size fits all– E.g., one mashup will not meet all the needs of all

your stakeholders– They’re fast! Make many and continuously evolve

■ Applications and Benefits– Speed and Agility– Ease of implementation– Cost effective


Problems inherent in social networking/web 2.0

■ More communication = more vocal objections

■ Hacking is relatively easy by non-state actors

■ Admins of public sites might have agendas

■ The social hierarchy is really not that attractive

■ It’s hard to verify trust! What does ‘friend’ mean?

■ Mobility of Data (XML? RSS? Social connect?)

■ Examples from Change.gov

– Revision control? Ownership? Tracking cookies?

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Take Aways■ A strategy for correctly using tools will make collaboration

more efficient

– Collaboration success can occur with minimal effort/funding

– Champions with incentives (research funding) are mandatory

– Mashups are turning data sources into infrastructure

■ Social Network Tools don’t work without a Social Network

– You have to understand needs and incentives of target audience

– Don’t micromanage your social network – nourish it

■ A lot of the hard work is establishing those relationships:

– Incentivizing participation by all parties

– Leveraging existing social relationships

– Get the target audience talking – this change is hard!

– First reward the most active participants22


■ Backup

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Tools Content Unit Authors Audience Direction

Email Asynchronous Dialogue Mailbox Owners Designated

Recipients

Exchange

Forums Asynchronous Dialogue Forum Subscribers Forum Subscribers Exchange

Blogs Chronologically Ordered

Journal Entries & Comments

Blog Owners,

Comment Posters

Blog Scope Pull

Wikis Page Topics, Links,

Comments

Authors,

Comment Posters

Wiki Scope Pull

Book

Marks

URLs, Tags, Comments Bookmark Owners, Comment

Posters

Bookmark Scope Pull

Photos Photos, Tags, Users Photo Owners, Comment Posters Photo Scope Pull

Contacts Identity, Relationships Account Owners, Friends Contacts Scope Pull

Instant

Messaging

Connection Based

Multimedia Dialogue

Interlocutors Interlocutors Exchange

Container

Repositories

Containers, Listing Structure Authorized Contributors Container

Repositories Scope

Pull

RSS Filterable Content Feed Feed Producers Feed Subscribers Push

This is a busy tool space

From Bernadette Clemente

CyberAA

BioShi

eld

Systems Biology

Systems Based

Analysis

DTRA

Threat Agent

Detection and

Response

ProgramCapturing

Metadata for

Influenza

Bioterrori

sm

Bioterrorism

Analysis Tools

Structure

Dependence, the

Rational Learner,

and Putnam’s

‘Sane Person’

Information Extraction

ToolsValue of IE in Analysis

Analysis of Competing

HypothesisComputer

Intrusion

Botnets

Digital Currency

Phishing

Forensic Tools

Analyst Tool

Shed

Clipper

Project

s

Advanced

Perception

Centaur

Customization

3DSla

m

Leader

Follower

Image

Chipping

Target Centric

Modeling Cooperative

Pairs

Robot

s

Meteor

Packb

ot

Roofus

Centau

r

Contac

t

Report

s

PeopleExpert

s

Expert

s

Expert

s

IE for Forensics

Analytic

Standards

Callisto

Information

Retrieval

Beautiful Soup

Social Network Analysis

E-gold

Understanding

Money Services

Businesses and

money

Laundering

Expert

s

Expert

s

Virtual

Reality

Bionics

Genetic

Modification

Nano Radio

Neuron

Control

Graphene

Transistors

Probabilistic

Chips

From Bernadette Clemente


How do we navigate through knowledge space?

27From Bernadette Clemente


How do we learn about available pages?

28From Bernadette Clemente

© 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay...

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Transcript of © 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay...