© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red...
11
© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners. Media and Content Delivery: Technical Opportunities and Challenges Remco Frijling Director Sales Engineering EMEA Level 3 Communications
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Transcript of © 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red...
© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.
Media and Content Delivery: Technical Opportunities and Challenges
Remco Frijling
Director Sales Engineering
EMEA
Level 3 Communications
© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.
Enterprise
Venue
Internet Service Provider
Transport Content Delivery
Fiber
Mobile
Infrastructure
University
Packet
2009 Level 3 Communications, LLC. All Rights Reserved. 33
Enabling your Application & Content Infrastructure
-Exchange of information & Knowledge-Large File Collaboration-Video Distribution-Learning Management Systems-Public Services (Open Source Downloads)
-E-Learning-E-Research-WebLectures-Digital Learning Libraries-Services for Scientific Computing
2009 Level 3 Communications, LLC. All Rights Reserved. 44
Our Perspective
December 2005- Vyvx Networks20 years of award winning delivery gives
Level 3 the broadcasting experience to turn an IP network into a high quality broadcasting network
January 2007- Savvis CDNCDN services and the Intellectual Property
Rights for the first CDN, enabling the delivery of a fullContent delivery solution to customers
July 2007- ServecastDelivering the enabling tools to demonstrate how to
commercialise video assets
Integration of Caching, Streaming and Storage Hardware on the network
2009 Level 3 Communications, LLC. All Rights Reserved. 55
Delivering Content
The Level 3 Ecosystem“They (Level 3) own all aspects of what it takes to operate a CDN; wavelengths, colocation, power and cooling, server infrastructure, the largest IP backbone on the planet and direct interconnectivity to other top networks.”
- Dan Rayburn, Businessofvideo.com
Content Delivery ServicesCaching, Streaming, Storage, Encoding
Sonet / SDH Transport Network Infrastructure
Optical Wavelength Infrastructure
Facilities, Conduit, and Fiber Infrastructure
IP / MPLS Backbone
Level 3Streaming and Caching
Platform
Vyvx Video Backbone
Vyvx TSC
VyvxTSCTerrestrial
Acquisition Backhaul Transmission Distribution
Content Owner Level 3 Vyvx Services Provider Consumer
Cable Companies
TV Stations
Broadcasters
Level 3 Content Delivery Network
•Sports Venues
•Broadcast Location
•Post Houses
•Video Hubs
•Teleports
•Studios
Analog Video Fiber Services
MPEG Video Fiber Services
HD Digital Video Fiber Services
Sports & Special Event Services
HD & SD Encoding Services
Teleport Video ServicesSatellite Video Services
2009 Level 3 Communications, LLC. All Rights Reserved. 66
Level 3 CDN: Broadcast enabling the Internet
2009 Level 3 Communications, LLC. All Rights Reserved. 77
Internet Broadcast
Video Transport (Vyvx)
Satellite Services
IP Video Network Services
Analog Video Services
Digital Video Services
Signal Conversion
Service Control and Reporting
Service Scheduling and Control
Player and Network Analytics
Internet Video Creation
Transcoding
Digital Rights Management
Live Encoding
Content Delivery Services
Streaming
Origin Storage
Caching
Video Editing and Marking
Event Monitoring
Content Management
Monetization (Advertising and Subscriber management)
Media Components and Sites
Internet Broadcast
2009 Level 3 Communications, LLC. All Rights Reserved. 88
Players
2009 Level 3 Communications, LLC. All Rights Reserved. 99
2.4M
…
300K
Bit Rate Bit Rate HeuristicsHeuristics
300K @ 00:00?700K @ 00:02?
2.4M @ 00:04?1.5M @ 00:06?
2.4M @ 00:08?
00:00
00:02
00:04
00:06
00:08
300K (start quickly)700K (good network)
2.4M (great network)1.5M (glitch)
2.4M (play on…)
HTTP Adaptive Streaming
2009 Level 3 Communications, LLC. All Rights Reserved. 1010
Case
http://smooth.level3.com/level3delivers/
2009 Level 3 Communications, LLC. All Rights Reserved. 1111
Q&A
Robert Van Beurden, Account Director [email protected]
Patrick Burgers, Sales Engineer [email protected]
Remco Frijling, Sales Engineering Director [email protected]
