© 2009 IBM Corporation Getting Smarter with Information An Information Agenda Approach Damiaan...

© 2009 IBM Corporation

Getting Smarter with InformationAn Information Agenda Approach

Damiaan ZwieteringInformation Architect

[email protected]


To create a smarter planet, we must tackle these interrelated imperatives…

GREEN AND BEYONDLimited resourcesI need efficiency…

SMART WORKNew business and process demandsI need to work smart…

NEW INTELLIGENCEData exploding and in silosI need insight…

DYNAMIC INFRASTRUCTURECostly and inflexibleinfrastructureI need to respond faster…

SMART ProductsIntelligent, interconnected productsI need to innovate…


New Initiatives Increasingly Focus on Optimization

OptimizationInformation

Agenda

Automation

ApplicationAgenda

Effectiveness: doing the right thing

Help DeskOperationsERP &

Financials

DeclarationManagement

Single Viewof the Citizen

Financial Insight

Case Management

Efficiency: doing the thing right


How it compares with other reference architectures

The IBM Business Analytics and Optimization Reference Architecture

Business Intelligence Reference Architecture (BI RA)

Business Analytics and Optimization Reference Architecture (BAO RA)

• Focus is on integrated data used for Analytic purposes

• Used for Business Intelligence and Data Warehousing projects

• Focus is on integrated, Analytic data, Master / Reference data and unstructured data components

• Incorporates components of the BI Reference Architecture but also integrates Master Data and Content Management components

• Broadens coverage of Advanced Analytics and Corporate Performance Management

Information on DemandReference Architecture (IOD RA)

• Describes a comprehensive, enterprise-wide, information-focused target architecture

• Emphasis on capturing, analyzing and using the right, correct information at exactly the right time across all points of the organization

• Covers all categories of data; Operational (SOA), Master / Reference Data and integrated Analytic Data

WebEnterprise

Portals

Composite &CollaborativeApplications

MobileDevices &

Disconnected

LOB Applications

ProductivityApplications

Info

rma

tion

Se

rvic

es

Tra

nsp

ort

an

d D

elivery

Data Sources

Analytical MetadataData

Domains

InformationDelivery

ChannelsEnterprise

Search

UnstructuredData

Master DataOperational Secu

rity

, P

rivac

y a

nd

Co

mp

lian

ce

Infrastructure Network & Middleware

Systems Management & Administration Systems

Query &Reporting

BI & Performance Management

Dashboards& Visualization

Exploration &Analysis

OperationalIntelligence

Metrics &Scorecards

Planning, Budgeting, Forecasting

Data ManagementEnterpriseInformationFoundation

Metadata Management Content Management

Industry Models, Solution Templates, Analytical Applications

Mining

Orc

hestr

ati

on

an

d C

ollab

ora

tio

n

Storage

Trusted Information

Managed Trusted

Information

Information Integrity

Information LifecycleManagement

HierarchyManagement

EventManagement

RecordsManagement

Content-centricBPM

InformationIntegration

Balance & Controls

WebEnterprise

Portals


MobileDevices &

Disconnected

LOB Applications


Info

rma

tion

Se

rvic

es

Tra

nsp

ort

an

d D

elivery

Data Sources


Domains

InformationDelivery

ChannelsEnterprise

Search

UnstructuredData

Master DataOperational Secu

rity

, P

rivac

y a

nd

Co

mp

lian

ce

Infrastructure Network & Middleware


Query &Reporting





Metrics &Scorecards


Data ManagementEnterpriseInformationFoundation



Mining

Orc

hestr

ati

on

an

d C

ollab

ora

tio

n

Storage

Trusted Information

Managed Trusted

Information



HierarchyManagement

EventManagement

RecordsManagement

Content-centricBPM


Balance & Controls

Data SourcesData IntegrationAccess

Hardware & Software Platforms

Collaboration

Data Mining

Modeling

Query & Reporting

Network Connectivity, Protocols & Access Middleware

Data Quality

Metadata

Scorecard

Visualization

Embedded Analytics

Data Repositories

Operational Data Stores

Data Warehouses

Metadata

Staging Areas

Data Marts

Analytics

Web Browser

Portals

Devices

Web Services

Enterprise

Unstructured

Informational

External

Data flow and Workflow

Bu

sin

ess A

pp

lica

tio

ns

Clean Staging

Extract / Subscribe

Initial Staging

Data QualityTechnical/Business

Transformation

Load-Ready Publish

Load/Publish

Data Governance

ContentManagement

Data Repositories

BIPMAccess

Operational Data Stores

Data Warehouses

Time Persistent Repository

Dimensional Layer

Master Data

Content Stores

Master Data Management

SourcesData Integration

Hardware & Software Platforms

Network Connectivity, Protocols & Access Middleware

Data Quality

Metadata

Web Browser

Portals

Devices

Web Services

Enterprise

Unstructured

Informational

External

Clean Staging

Extract / Subscribe

Initial Staging

Data Quality(Technical/Business)

Transforms

Load-Ready Publish

Load/Publish

Information Governance

Reporting

Planning, Forecasting, Budgeting

Scorecards

AdvancedAnalytics

AnalysisDocument

Management

Federation

Simulation

Optimization & Rules

Management

Visualization

PredictiveAnalytics

Business Assessment

DataMining

DataGathering

Dashboards

Query

Monitoring Web

Content Ingestion

Taxonomy Management

Text Analytics

Records Management

Content Services

Master Content

Management

Business Process Management / Workflow

Reference Data

Management

SOA OrchestrationComponents

Master Data Store

Data Load Components

CRUD Transactional Components


Information On Demand Logical Architecture

WebEnterprise

Portals


MobileDevices &

Disconnected

LOB Applications


Info

rma

tion

Se

rvic

es

Tra

nsp

ort

an

d D

eliv

ery

Data Sources


Domains

InformationDelivery

ChannelsEnterprise

Search

UnstructuredData

Master DataOperational Sec

uri

ty,

Pri

vacy

an

d C

om

pli

ance

Information Infrastructure

Network & Middleware


Query &Reporting





Metrics &Scorecards


Data ManagementEnterpriseInformatio

nFoundation



Mining

Orc

hes

trat

ion

an

d C

oll

abo

rati

on

Storage

Trusted Information

Managed Trusted

Information



HierarchyManagement

EventManagement

RecordsManagement

Content-centricBPM


Balance & Controls

© 2009 IBM Corporation6

An information agenda offers organizations a proven approach for unlocking the business value of information.

Strategy

Creating a vision to guide decisions and help the organization determine how to best support business goals


Identifying the technologies and capabilities to establish a common information framework

Establishing a plan for executing discrete projects

to realize short and long-term returns on investment

Roadmap

Implementing cross line of business policies & practices for managing, using, improving and protecting information



Strategy


Roadmap


Information StrategyQuestions to be answered!

What is the vision?

What is the end goal?

What do my customers expect from my information?

What do my customer see as obstacles?

Who are my customers?

What are my information priorities?

Is my information strategy aligned with the business strategy?

What principles will drive & guide decision-making?

What is the scope of my strategy?

How will I define success?

How will I measure success?

What are my risks and mitigation strategies?

Who are my stakeholders?

Building consensus?


Information GovernanceQuestions to be answered!

What does the end state infrastructure look like?

What are we managing?

What are the components of my information infrastructure?

What is the role of each component?

How do the components interact with each other?

Can we divide components up and categorize the pieces?

What are the characteristics of each piece?

What is the appropriate way to use each component?

How are we going to organize are architecture?

What metrics should we be monitoring?

How do we build for change?

How and what are we going to communication and train?


How can organizations improve the effectiveness and efficiency of enterprise architectures and infrastructure?

How can organizations better identify and leverage valuable decsioning processes?

How do organizations measure data quality and measure its variability, value, and costs?

How can organizations better define and align corporate values?

How can organizations identify and avoid critical privacy, compliance, and security issues?

Who should define and manage data within and across organizations?

What are best practices around roles and processes for data creation and destruction?

How Do Organizations Define Success and Measure Progress?

At what point does Data Governance become “business as usual”?

Information InfrastructureQuestions to be answered!


Information RoadmapQuestions to be answered!

Which data is a priority (decomposing to the next level)?

What architectural capabilities are a priority?

What are common capabilities requirements across application initiatives?

What are my obstacles?

How do I decompose priorities into logical work units?

How do we change incrementally?

How do we minimize disruption?

How do I synchronize architectural change with business need?

How do we sequence our architectural capability to get to end-state?

What benefits will I see along the way?

What is my information supply chain and how do I manage it?

What metrics do I need to put in place?

How do we move faster, cheaper, and better?


Drive Smarter Business Outcomes With IBM Information On Demand Portfolio

What’s needed…?

…to manage data over its lifecycle

1. Data management layer…

…to optimize content,

process and compliance

management

2. Enterprise content management layer…3. Information

integration layer…

…to establish, govern and deliver trusted

information

…to optimize business

performance

4. Business intelligence & performancemanagement

layer…

…to unlock the

business value of

information

A unified enterprise information management portfolio…

Information Agenda for each Industry


IBM Information Agenda Guide for Government


Smarter Business Outcomes With Information Agenda Strategy, Roadmaps - Information Agenda Guides

Strategic Imperatives

The key focus areas for a specific industry that are

critical to improving overall business performance

Core Management Processes

The underlying processes that are prevalent across all areas of the company in every industry

and must be managed for improved business performance

Business Objectives

The processes and activities that can be optimized through

more effective use of information in support of the

strategic imperatives

12


Smarter Business Outcomes With Information Agenda

Bu

sin

ess

Op

tim

izat

ion

13




In conclusion, what can you do to help your organization innovate using an information agenda?

Think about your current IT projects

How can they be used to improve ROI

How can they be tightly aligned with business objectives

How many have common information requirements

How can they help move the enterprise towards an Information based agenda

© 2009 IBM Corporation Getting Smarter with Information An Information Agenda Approach Damiaan...

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