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Transcript of © 2007 IBM Corporation IBM Energy&Enviroment IBM: Global Experience to Lithuania, Vilnius 23 April...
© 2007 IBM Corporation
IBM Energy&Enviroment
IBM: Global Experience to Lithuania, Vilnius 23 April 2008IBM: Global Experience to Lithuania, Vilnius 23 April 2008
Tim Mondorf, IBM
Green IT – why and how?
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Green IT
Why is it important – and is it really something new?
What does it mean in the datacentre?
What does it mean to society and to the company?
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Why is Green IT important?
From the Energy Strategy of the Lithuanian Government:
The amount of energy needed to produce one Litas of national income has been cut in half by Lithuanian society since 1990
Still needs to improve by 50 per cent to meet EU levels
Needs to keep improving in the future – in Lithuania and in any other country in the world
We need to ’get more out of less’
Only innovation and IT can do this
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
What does Green IT mean in the datacentre?
Data centres in the US account for 1,5 per cent of total energy consumption
Doubled from 2000 to 2006 and still growing
If we are to solve the ’Data Centre Energy Crisis’ we need to take future growth into the equation
Static measures will have a limited effect
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
The Big Green-project
Objectives :
Average reduction of data centre energy consumption by 40%
Double transaction capacity over the following 3 years while keeping energy consumption constant
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
An example...
Year 0 Year 1 Year 3
Number of clients in the bank
100 100 200
KWH in data centre
100 60 60
A bank has 100 clients and consumes 100 kwh in its data centre. IBM carries outA Big Green project for the Bank in year 1.
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
IBM has achieved the following results
Case Reduction in energy consumption
Storage platform, large client 80%
150 servers consolidated on 8 8 servers
88%
300 servers consolidated on 15 servere
82%
30 Intel-servers on IBM Bladecentre(Medium-sized client, certified by DONG Energy)
48%
The above results are part of a Nordic Data Centre Strategy for IBM and IBM’s clients
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Is Green IT really something new?
IBM constructs new datacentre for a client in Switzerland
Even after energy savings, the datacentre still sends out 2.800 mwh of wasted heat
Enough to heat 80 family homes or.....a swimming pool
And by the way: we can cut back datacentre energy consumption to the year 2000-levels if we make the right strategic choices – that’s new as well
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
IDG/Computerworld’s Top-12 for Green IT-suppliers (February 2008)
1. IBM 2. British Telecom3. Qualcomm Inc. 4. Aplicor Inc.5. Fujitsu America Inc. 6. Microsoft Corp. 7. Hewlett-Packard Co. 8. Network Appliance Inc. 9. Other World Computing 10. Verizon Wireless 11. Computer Sciences Corp. 12. Sun Microsystems Inc.
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
What does green IT mean to society as a whole?
Society has to spend energy more efficiently
Consumers
Energy companies
Private business
IT can help in many respects
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IBM Danmark
© 2008 IBM Corporation
IT at the heart of a greener City
Source: www.stockholmsforsoket.se
IBM solution for smart toll in Stockholm
25 per cent reduction in inbound traffic
12 per cent reduction in CO2-emissions
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Intelligent energy for consumers and business
Optimize consumption and production of energy
Provide consumers with real time information on price and environmental profile
Enhance integration of renewable energy
IBM innovation project with DONG Energy
You forgot to turn off the heat – press 1 and I will turn off myself
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Demand is expected to exceed capacity – we need to ensure security of supply
Source: Fortum Annual Report 2006
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
The Intelligent Utility Network is a way of using IT to getting more economic activity out of the amount of energy consumed
Operate production and consumption of energy as one system using IT
Reduce loss of energy
Make it easier to connect markets e.g. Poland and Lithuania
Give consumers more choice and allow them to react to pricing signals
ConsumptionDistributionGeneration
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Giving consumers the choice
IBM experiment allowed consumers to define consumption profile and respond to changes in the spot price of electricity
Average saving for the consumer 10%
Benefit for energy companies was reduction of peak loads = reduction of dependence of imported energy
I want 20 degrees in my living
room when the
electricity is cheap and 18
degrees when
electricity is
expensive
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
What does Green IT mean to the company?
Strategy
Customerand product
Supplychain
People
IT Property Information
The climate challenge is also a business challenge – we need to keep improving energy efficiency
’Green IT-solutions’ must support the business strategy – otherwise they will have little effect
Identify the right ’green solutions’ and achieve large business gains
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
’The workplace of tomorrow’
e-maile-mail
FaxFax
Conference planningConference planning
Unified Communicationsand Collaboration
Unified Communicationsand Collaboration
UnifiedMessaging
UnifiedMessaging
Video telephonyVideo telephony
MobilInstantMessaging
MobilInstantMessagingAttachmentsAttachments
VoicemailVoicemail
CalendarCalendar
Audio, Web and Video ConferencingAudio, Web and Video Conferencing
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
A car manufacturer had the following strategic dilemma:
’We want extensive retail coverage = a large number of sales outlets’
’We want a large variety of models and a wide choice of extra equipment’
A large number of sales outles * many different models = large investment in demo models = extensive logistical challenge = increase time-to-market
IBM and Cisco developed an IP-TV showroom for the sales outlets
– Real-life AND virtual test-run
– Choice of extra equipment, color etc
– Reduced investment in demo models
– Cut back logistic and transports
– Shortened time-to-market
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
Intelligent Supply chain-solutions can create better decision making for the business and the environment
’Is it possible to reduce the CO2-foot print from transport without increasing cost and transport time?’
Manage trucks, containers and workforce in real time through intelligent devices
Reduce the total mileage through greater efficiency
What is the least CO2-
emitting path from factory to
client?
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
What does Green IT mean to you?
Strategy
Customerand product
Supplychain
People
IT Property Information
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IBM
IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation
?
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IBM Energy&Environment
© 2007 IBM Corporation
Contact Information
Tim Mondorf Nordic Business Development Executive, Energy&Environment IBM Nymøllevej 91 DK-2800 Lyngby +45 25 60 38 49 [email protected]