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Transcript of © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA...
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
1© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
1
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
2
Overview
• Geschichte, Wearable Einführung• Wearable Beispiele• Swatch Access
– Business Model– Komponenten– Technik– Anwendungen– Future
• Zusammenfassung / Fragen
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
3
Geschichtliches
• 1250 Brille• 1750 Uhr• 1979 WalkMan• 1987 Terminator• 1995 Intelligente Kleider
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Einführung Wearables
• Wearable Things versus PDA– extrem portabel und proaktiv– freihändige Benützung– Sensoren: Kamera, Mikrofon, GPS...
• Head Up Displays• Augmented Reality
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Wearable Beispiele
• Remembrance Agent• WearCam Brille• Militärstrategie mit Windows CE• Reparatureinheiten IBM Japan
Navi.mov
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Reparatureinheit
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Business Model
• Beteiligte Parteien– Swatch: Uhr– SkiData: Zutrittssysteme– OPOS: Backend Server Betreiber– Kunden
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Marktgrössen
• Wertverhältnisse– teure Anschaffung
• Marktgrössen– Marktvolumen– Marktpotential– Marktkapazität
80
50050
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Komponenten
• Uhr• OPOS Systeme• Private Reader/Writer
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Technik
• Elektromagnetischer Zugriff• Unique ID in der Uhr• Applikationen
– Company-ID– Application-ID
• Sicherheit– Firmenpasswort– Uhren-ID– Algorithmus
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Anwendungen
• Zutrittskontrollen– Skigebiete, Grossanlässe– Frimen, Hotels mit genauen Policies– City- und Museumspässe
• E-Commerce– OPOS in Hotels, TouristInfo
• CyberCash mit Punktesystem– Restaurant, Genf– Club Med
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Swatch Access - Future
• Benutzeridentifikation via Hautanalyse in Entwicklung
• Ticketverkäufe / CyberCash via Internet
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved. University of Applied Science HTA Biel-BienneWearable Things - Course Marketing
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Summary
• Moderne elektronische mit minimaler bewusster Interaktion
• Business Model: Enabling Tool Swatch Access• Integration Internettechnologie auch hier als Ziel