People, Software, Hardware

MIT Media Laboratory

Lover’s Cups!!class project in winter 2005, published in 2006 interviewed by Discovery Channel, National Geographic !~3000 email requests since ‘06

My other projects

Trends & Secrets I found in Silicon Valley

李佳勳 !

Jackie Chia-Hsun Lee, Ph.D MIT Media Lab

Software Engineer, Intel RockHealth Entrepreneurs

成⼤大建築系畢

這是分享, 不是演講

Intel’s one-page business plan, 1968

Global business

What the company does

How to execute

Product roadmap

The growing market

Trend 1: be fair, first come, first served (Silicon Valley culture)

• Robert Noyce, founder of Intel, was not happy about the ‘east coast’ style of running corporation. He believed employees should share the success of the company.

• East-coast social hierarchical corporate structure did not work for a rapid growing company.

Moore’s law creates the possibility of creating new technologies.

Artificial Intelligence

Virtual RealityComputer

Workstation

Internet

Bitcoin

Electric Vehicles

Wearables

E-payment

ICTransistor

Diode

Wireless

Energy

Financial systems

Healthcare

?Trend 2- Innovations are combinations of prior technologies.

Vacuum Tube

Robots

Y Combinator’s requests for startups

• Energy

• A.I.!

• Robotics!

• Biotech

• Healthcare

• Pharmaceuticals

• Food & Water

• Education

• Internet Infrastructure

• Hollywood 2.0

• Diversity

• Developing Countries

• Enterprise Software

• Financial Services

• Telecommunications

• Government

• Human Augmentation!

• VR and AR

• Science

• Transportation & Housing

• One Million Jobs

• Programming Tools

• Hollywood 2.0

Where to find trends?

Trend vs. Market

• Trend is a vision to the future.

• A growing market validates the trend.

Secret 1- Market = Growing Market

安室奈美惠 vs. 蔡依林

• Be sensitive to secrets may help find the (hidden) growing market.

For example, people need an easier way to make webpages on their mobile phones. people need an easier way to order services on their mobile phones. people need an easier way to reach doctors on their mobile phones.

• The ‘real’ startups are small and efficient groups who launch product fast to test the growing market. (however, they might not be aware of that it’s in a growing market)

Secret 1- Market = Growing Market

如何找到⾝身處Growing Market的startups/projects?

Secret 2- The Silicon Valley is mostly flat, with only one spike.

• High-speed information is a kind of secret.

• Paths of information propagation make information become secrets.

• Not everyone knows the importance of secret.

Secret propagation

Silicon Valley

other places

some places

Paypal mafia

Secret propagation

Silicon Valley

other places

some places

Taiwan UXD

Taiwan UXDA product-driven peer community !founded in ’11, currently ~350 members 100~120 active members (in SF and South Bay) ~60 participants for Show-n-Tell events

Paypal mafia

taiwanuxd.org

Community-sourced secret discovery

11 out of 32 (34%) members bought movies from iTune or Amazon. Male is more likely to buy movies than female

(N=32, p< .05).

21 out of 45 (46%) members want to talk a bot. Male is more likely to talk to

a bot than female (N=45, not significant).

發現了Secret之後怎麼辦?

Software or Hardware?

如何跟上Maker Movement?

• 現在開始還不算太遲

• People-firstMake a community of hands-on innovators (e.g., Burning Man, Autodesk Pier 9, Techshop…etc)

• Software-second, Hardware-last

• Build a machine that builds other machines

world-class maker space - Autodesk Pier 9, SF

Secret 3- People-first, Software-second, Hardware-last

The secret is AI + Robotics + Human Augmentation.

X

丁筱晶 Karen

我的矽⾕谷90天／台灣⼈人在矽⾕谷曾輝煌，不過已成過去式!

“⼀一整個世代在矽⾕谷的集體缺席，對台灣造成深遠的影響。”

“台灣⼈人遺忘了世界，⽽而世界也就遺忘了台灣⼈人。”

“傍晚6:30，聖荷⻄西的天空已經全暗，晚上7點⼀一到，⼀一個約莫20坪⼤大的空間裡，擠滿了60幾位在舊⾦金⼭山灣區⽣生活台灣⼈人。多數是20-30歲的年輕⾯面孔。在台灣創業圈⼜又重新燃起⼀一股熱潮之際，我在美國也看到了斷層多年的台灣⼈人在矽⾕谷重新群聚、讓世界記得的決⼼心。”

2015年1⽉月起在矽⾕谷long stay 90天

台灣⼈人才要⾯面向國際市場創業，在美國創業遇到的難題有哪些?

• 第⼀一代移⺠民(american dream)，想留在矽⾕谷⻑⾧長期發展

• ⼯工作⾝身分問題 (from student visa to H1B, then green card)

• 家庭負擔 (have a stable life, buy a house)

• 創業時，資訊獲得不對稱很多想法缺乏獨特性，已經輸在起跑點上 看不到競爭者，或無法從競爭者中區分⾃自⼰己 與使⽤用者距離太遠，增加產品不確定性

• 想創業的都想⾃自⼰己當⽼老闆，⼀一夫當關 聽和傳達想法⼀一樣重要 - advise from SVT Angel

Karen’s questions

台灣⼈人在美國創業真正需要的資源是什麼？!政府⺫⽬目前推動的各項措施有幫助嗎？

• 創業網絡與天使投資⼈人，能找到成⻑⾧長快的Market，提供資源進⾏行初步市場確認的資本

• 創業初級班的協助 (corporate attorney, tax, HR)

• 創業資本是最實際的幫助, for example:Full-time Silicon Valley Entrepreneur $ 5k/month for 18 monthsAmazon Cloud credits, startup tech infrastructure credits, Techshop membership

• 創業⽣生活圈的幫助, for example:housing, office, transportation, food, and daycare support

• 政府的幫助: ⼯工研院北美公司作為矽⾕谷⼩小台灣據點，500 Startups投資案，炒熱國內來矽⾕谷⾵風氣

Karen’s questions

ways to lower startups’ burn rate.

be fair!!

market = growing market!!

find your source of secrets!!

people first, software second, hardware last!

build machines that builds other machines!!

be there!!!